Pork Audience in Germany
A data profile of the people who buy, follow and care about Pork in Germany — modelled from more than twelve digital signal sources. Pork has an estimated audience of 2,654,284 people in Germany.
The average Pork fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Reading, FC Bayern Munich, Food and drink, with strongest over-indexing on Reading (2.19× the country average).
Demographically, the Pork audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pork fan in Germany is balanced, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Reading.
At a glance
The key figures that characterise the Pork profile in Germany.
Search interest · 12-month trend
Demographics of Pork fans
52.7% are female, 47.3% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.2 |
| Estimated audience size | 2,654,284 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Pork audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.0% |
| United Kingdom | 4.1% |
Geography
Where the Pork audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 1.39× | |
| 02 | Bayern | ~500K | 1.18× | |
| 03 | Nordrhein-Westfalen | ~600K | 1.10× | |
| 04 | Niedersachsen | ~300K | 1.08× | |
| 05 | Rheinland-Pfalz | ~100K | 1.08× | |
| 06 | Baden-Württemberg | ~400K | 1.06× | |
| 07 | Thüringen | ~70K | 1.03× | |
| 08 | Berlin | ~100K | 1.02× | |
| 09 | Hamburg | ~60K | 1.01× | |
| 10 | Saarland | ~30K | 0.98× | |
| 11 | Bremen | ~20K | 0.98× | |
| 12 | Brandenburg | ~80K | 0.94× | |
| 13 | Sachsen-Anhalt | ~60K | 0.91× | |
| 14 | Schleswig-Holstein | ~90K | 0.90× | |
| 15 | Mecklenburg-Vorpommern | ~40K | 0.89× | |
| 16 | Sachsen | ~100K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pork audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steakhouse | Food & Beverages | 6.71× | ||
| 02 | Beef | Food & Beverages | 5.34× | ||
| 03 | Steak | Food & Beverages | 4.29× | ||
| 04 | Grilling | Food & Beverages | 3.64× | ||
| 05 | Rossmann | Shopping | 2.58× | ||
| 06 | Aldi | Shopping | 2.50× | ||
| 07 | Lidl | Shopping | 2.48× | ||
| 08 | UEFA Champions League | Sports | 2.47× | ||
| 09 | Reading | Literature | 2.19× | ||
| 10 | FC Bayern Munich | Sports | 2.13× | ||
| 11 | Bundesliga | Sports | 2.00× | ||
| 12 | Harry Potter | Movies & TV | 1.95× | ||
| 13 | Food and drink | Food & Beverages | 1.74× | ||
| 14 | Vehicles | Cars & Mobility | 1.69× | ||
| 15 | Food | Food & Beverages | 1.68× | ||
| 16 | Sports | Sports | 1.68× | ||
| 17 | Outdoor recreation | Sports | 1.67× | ||
| 18 | Music | Business & Career | 1.65× | ||
| 19 | Arts and music | Arts & Culture | 1.61× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Pork audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.58× | |
| Sustainability | BALANCE | 1.54× | |
| Luxury Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Community Orientation | OPEN | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× |
Frequently asked questions
How many fans does Pork have in Germany?
Pork has an estimated audience of 2,654,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pork fans?
52.7% of Pork fans are female, 47.3% are male, with an average age of 40.2 years.
Which brands do Pork fans like most?
Pork fans show strongest brand affinity for Reading (2.19×), FC Bayern Munich (2.13×), and Food and drink (1.74×) over the country average.
Where do Pork fans live in Germany?
Pork fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Pork fans also like?
Beyond Pork itself, the audience over-indexes on FC Bayern Munich (2.13×), Food and drink (1.74×), Lidl (2.48×), and UEFA Champions League (2.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Pork audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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