Pork Audience in Germany
Pork has an estimated audience of 2,654,284 people in Germany. 52.7% are female, 47.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reading, Food and drink, Lidl, Aldi, UEFA Champions League.
The average Pork fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reading, Food and drink, Lidl, with strongest over-indexing on Reading (2.19× the country average). Demographically, the Pork audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Pork fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.2 |
| Estimated audience size | 2,654,284 |
Audience persona
The typical Pork fan in Germany is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 687,101 | 1.18× |
| Bayern | 526,168 | 1.23× |
| Baden-Württemberg | 410,040 | 1.13× |
| Niedersachsen | 297,640 | 1.15× |
| Hessen | 213,749 | 1.06× |
| Rheinland-Pfalz | 154,518 | 1.16× |
| Berlin | 108,960 | 0.92× |
| Schleswig-Holstein | 88,454 | 0.93× |
| Brandenburg | 77,367 | 0.94× |
| Sachsen | 74,889 | 0.58× |
| Thüringen | 72,378 | 1.07× |
| Sachsen-Anhalt | 63,180 | 0.92× |
| Hamburg | 59,222 | 0.99× |
| Mecklenburg-Vorpommern | 45,632 | 0.9× |
| Saarland | 32,924 | 1.01× |
| Bremen | 18,847 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 2.19× | Literature |
| Food and drink | 1.74× | Food & Beverages |
| Lidl | 2.48× | Shopping |
| Aldi | 2.5× | Shopping |
| UEFA Champions League | 2.47× | Sports |
| FC Bayern Munich | 2.13× | Sports |
| Harry Potter | 1.95× | Movies & TV |
| Steakhouse | 6.71× | Food & Beverages |
| Beef | 5.34× | Food & Beverages |
| Grilling | 3.64× | Food & Beverages |
| Food | 1.68× | Food & Beverages |
| Music | 1.65× | Business & Career |
| Sports | 1.68× | Sports |
| Arts and music | 1.61× | Arts & Culture |
| Rossmann | 2.58× | Shopping |
| Bundesliga | 2× | Sports |
| Business and industry | 1.51× | Business & Career |
| Vehicles | 1.69× | Cars & Mobility |
| Outdoor recreation | 1.67× | Sports |
| Steak | 4.29× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.43 |
| Convenience Orientation | PREMIUM | 2.29 |
| DIY Mentality | THRILL | 1.83 |
| Healthy Lifestyle | BALANCE | 1.65 |
| Pet Ownership | JOY | 1.58 |
| Sports Activity | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.0% |
| United Kingdom | 4.1% |
See Pork audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pork have in Germany?
Pork has an estimated audience of 2,654,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pork fans?
52.7% of Pork fans are female, 47.3% are male, with an average age of 40.2 years.
Which brands do Pork fans like most?
Pork fans show strongest brand affinity for Reading (2.19×), Food and drink (1.74×), and Lidl (2.48×) over the country average.
Where do Pork fans live in Germany?
Pork fans in Germany are most concentrated in Nordrhein-Westfalen (reach 687,101), Bayern (reach 526,168), and Baden-Württemberg (reach 410,040). These three regions account for the largest share of the active audience.
What other brands do Pork fans also like?
Beyond Pork itself, the audience over-indexes on Food and drink (1.74×), Lidl (2.48×), Aldi (2.5×), and UEFA Champions League (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.