Sonos Audience in United States

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Sonos has an estimated audience of 2,270,530 people in United States. 30.1% are female, 69.9% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Computer memory, Emerging technologies, Ecobee, Gmail, Home audio.

The average Sonos fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Computer memory, Emerging technologies, Ecobee, with strongest over-indexing on Computer memory (25.81× the country average). Demographically, the Sonos audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Sonos fans

Demographic split for Sonos audience in United States
MetricValue
Female30.1%
Male69.9%
Average age41.2
Estimated audience size2,270,530

Audience persona

The typical Sonos fan in United States is more male, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Computer memory.

Top regions in United States

Top regions ranked by reach for Sonos in United States
RegionReachAffinity
California352,1761.41×
Texas200,8301.03×
Florida193,3051.26×
New York177,4191.4×
Illinois89,6671.19×
New Jersey77,9271.35×
Massachusetts76,1151.7×
Washington72,4561.59×
North Carolina71,2891.04×
Georgia70,7111.01×
Pennsylvania68,9450.9×
Ohio61,7310.88×
Colorado60,5181.69×
Virginia59,3131.07×
Michigan53,9280.91×
Arizona45,9940.99×
Tennessee39,3760.86×
Maryland37,2210.95×
Minnesota34,8701.07×
South Carolina33,3100.98×
Oregon33,3101.28×
Wisconsin32,9690.97×
Indiana32,4550.78×
Missouri32,3730.88×
Connecticut31,5191.38×
Louisiana21,4090.73×
Utah20,8081.02×
Alabama19,6120.62×
Kentucky18,9540.67×
Nevada18,9320.86×
Oklahoma18,2630.72×
Kansas14,8630.83×
Iowa14,6640.78×
Arkansas12,1100.65×
New Hampshire12,0111.34×
Nebraska11,0480.97×
Idaho10,8390.95×
Washington, District of Columbia9,9021.45×
Hawaii8,7950.9×
Mississippi8,5610.46×
Maine8,2041.01×
New Mexico7,9430.7×
Rhode Island7,8741.09×
Montana7,4021.18×
Delaware5,4330.87×
Vermont4,8231.21×
West Virginia4,2700.4×
North Dakota3,8340.82×
South Dakota3,6390.69×
Alaska3,5050.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sonos audience
BrandAffinityCategory
Computer memory25.81×Technology & Electronics
Emerging technologies19.49×Technology & Electronics
Ecobee41.36×Technology & Electronics
Gmail4.77×Internet & Social Media
Home audio17.86×Technology & Electronics
Focal81.48×Technology & Electronics
Superdry.24.91×Fashion & Accessoires
High-end audio15×Technology & Electronics
Voice command device25.31×Technology & Electronics
Electronics3.83×Technology & Electronics
Google Docs3.04×Internet & Social Media
Smart device6.89×Technology & Electronics
Marimekko22.35×Home & Garden
Online shopping1.66×Shopping
Business1.62×Business & Career
Soundbar16.53×Technology & Electronics
Computers1.67×Technology & Electronics
Tesla Supercharger4.16×Cars & Mobility
Outdoor recreation1.52×Sports
Patrick Ewing20.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sonos audience
TraitClusterScore
Quality AwarenessPREMIUM2.03
Early Adopter MentalityPOWER1.91
Convenience OrientationPREMIUM1.71
Design AffinityPREMIUM1.69
Luxury OrientationPREMIUM1.59
IndulgenceJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Sonos
CountryShare
United States25.2%
Germany12.1%
United Kingdom9.6%

See Sonos audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Sonos have in United States?

Sonos has an estimated audience of 2,270,530 people in United States, concentrated in California and Texas.

What is the gender split and age of Sonos fans?

30.1% of Sonos fans are female, 69.9% are male, with an average age of 41.2 years.

Which brands do Sonos fans like most?

Sonos fans show strongest brand affinity for Computer memory (25.81×), Emerging technologies (19.49×), and Ecobee (41.36×) over the country average.

Where do Sonos fans live in United States?

Sonos fans in United States are most concentrated in California (reach 352,176), Texas (reach 200,830), and Florida (reach 193,305). These three regions account for the largest share of the active audience.

What other brands do Sonos fans also like?

Beyond Sonos itself, the audience over-indexes on Emerging technologies (19.49×), Ecobee (41.36×), Gmail (4.77×), and Home audio (17.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.