Rascasse Audience Intelligence

Sonos Target Market in United States

A data profile of the people who buy, follow and care about Sonos in United States — modelled from more than twelve digital signal sources. Sonos has an estimated audience of 2,278,108 people in United States.

#11among Entertainment in United States#1290among Brand in United States#479in Technology & Electronics

The average Sonos fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Computer memory, Emerging technologies, Ecobee, with strongest over-indexing on Computer memory (25.81× the country average).

Demographically, the Sonos audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sonos fan in United States is more male, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Computer memory.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sonos profile in United States.

Audience size
2.3M
in United States
Gender
30.1%♀
69.9% male
Age
41.2
average years
Country rank
#12817
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sonos

30.1% are female, 69.9% are male, average age 41.2.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Sonos audience in United States
MetricValue
Female30.1%
Male69.9%
Average age41.2
Estimated audience size2,278,108
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Sonos audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Sonos audience comes from United States.

Worldwide audience distribution share by country for Sonos
CountryShare
United States25.1%
Germany12.1%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sonos audience in United States is strongest.

Fig. 05

Top regions by affinity

Sonos customers by region in United States
#RegionReachAffinity×
01Massachusetts~70K1.67×
02Colorado~60K1.60×
03Washington~70K1.47×
04Washington, District of Columbia~9K1.38×
05New Hampshire~10K1.37×
06Connecticut~30K1.36×
07California~300K1.34×
08New York~200K1.33×
09New Jersey~80K1.30×
10Vermont~5K1.29×
11Oregon~30K1.25×
12Montana~8K1.25×
13Florida~200K1.22×
14Illinois~80K1.10×
15Rhode Island~8K1.10×
16Maine~9K1.07×
17Minnesota~30K1.05×
18Utah~20K1.03×
19Idaho~10K1.02×
20North Carolina~70K1.01×
21Virginia~60K1.01×
22Nebraska~10K1.01×
23Arizona~50K1.00×
24Georgia~70K0.99×
25Wisconsin~30K0.98×
26South Carolina~30K0.98×
27Texas~200K0.96×
28Maryland~40K0.95×
29Hawaii~9K0.93×
30Delaware~6K0.90×
31North Dakota~4K0.90×
32Pennsylvania~70K0.88×
33Michigan~50K0.88×
34Tennessee~40K0.88×
35Nevada~20K0.88×
36Missouri~30K0.87×
37Ohio~60K0.86×
38Kansas~20K0.85×
39Iowa~20K0.81×
40Alaska~4K0.81×
41Indiana~30K0.77×
42South Dakota~4K0.77×
43Louisiana~20K0.76×
44New Mexico~9K0.75×
45Oklahoma~20K0.72×
46Arkansas~10K0.69×
47Kentucky~20K0.68×
48Alabama~20K0.64×
49Mississippi~10K0.54×
50West Virginia~5K0.51×
Fig. 06

Affinity by region

Affinity by region — Sonos, United States
0.51×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sonos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sonos audience
#·InterestCategoryAffinity×
01FocalTechnology & Electronics81.48×
02EcobeeTechnology & Electronics41.36×
03Computer memoryTechnology & Electronics25.81×
04Voice command deviceTechnology & Electronics25.31×
05Superdry.Fashion & Accessoires24.91×
06MarimekkoHome & Garden22.35×
07Patrick EwingSports20.16×
08Emerging technologiesTechnology & Electronics19.49×
09Home audioTechnology & Electronics17.86×
10SoundbarTechnology & Electronics16.53×
11High-end audioTechnology & Electronics15.00×
12Smart deviceTechnology & Electronics6.89×
13GmailInternet & Social Media4.77×
14Tesla SuperchargerCars & Mobility4.16×
15ElectronicsTechnology & Electronics3.83×
16Google DocsInternet & Social Media3.04×
17MenardsHome & Garden2.92×
18ComputersTechnology & Electronics1.67×
19Online shoppingShopping1.66×
20BusinessBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sonos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sonos audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.29×
Quality AwarenessPREMIUM1.75×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sonos audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
CreativityOPEN0.76×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sonos's target market in United States?

Sonos's target market in United States covers an estimated 2,278,108 people, concentrated in California and Florida.

02

What is the gender split and age of Sonos customers?

30.1% of the Sonos audience are female, 69.9% are male, with an average age of 41.2 years.

03

Which brands do Sonos fans like most?

Sonos fans show strongest brand affinity for Computer memory (25.81×), Emerging technologies (19.49×), and Ecobee (41.36×) over the country average.

04

Where do Sonos fans live in United States?

Sonos fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sonos fans also like?

Beyond Sonos itself, the audience over-indexes on Emerging technologies (19.49×), Ecobee (41.36×), Gmail (4.77×), and Home audio (17.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Sonos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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