Ecobee Audience in United States

Ecobee logo

Ecobee has an estimated audience of 815,881 people in United States. 46.1% are female, 53.9% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Thandie Newton, Antony Starr, DocuSign, Key Food, Paperless Post.

The average Ecobee fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thandie Newton, Antony Starr, DocuSign, with strongest over-indexing on Thandie Newton (55.53× the country average). Demographically, the Ecobee audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

Demographics of Ecobee fans

Demographic split for Ecobee audience in United States
MetricValue
Female46.1%
Male53.9%
Average age45.4
Estimated audience size815,881

Audience persona

The typical Ecobee fan in United States is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Ecobee in United States
RegionReachAffinity
California86,9510.97×
Texas84,9261.21×
Florida58,5301.06×
Illinois43,9971.62×
New York35,1360.77×
Georgia31,6251.26×
North Carolina30,5031.24×
Michigan26,8181.26×
Virginia25,7091.29×
Pennsylvania25,0320.91×
Ohio23,5010.94×
Arizona22,0821.33×
Massachusetts19,9751.24×
Maryland19,0291.36×
New Jersey17,7380.85×
Colorado17,0021.32×
Tennessee16,8151.03×
Washington15,8740.97×
Indiana15,5971.05×
Wisconsin14,8021.21×
Minnesota14,5431.24×
Missouri14,2901.09×
Alabama13,8221.21×
South Carolina13,6451.11×
Oregon12,0421.29×
Nevada11,0731.4×
Utah10,5081.44×
Louisiana8,7730.83×
Kentucky8,1870.8×
Oklahoma7,6990.85×
Arkansas7,2671.08×
Kansas7,2271.12×
Connecticut7,0590.86×
Iowa5,7690.86×
Idaho4,8871.19×
Mississippi4,1220.61×
New Hampshire4,0291.25×
New Mexico3,5380.86×
Nebraska3,2750.8×
West Virginia2,9340.77×
Washington, District of Columbia2,6881.1×
Delaware1,8140.81×
Maine1,6510.57×
South Dakota1,6110.85×
Montana1,4220.63×
Rhode Island1,4070.54×
Vermont1,3630.95×
Hawaii9570.27×
North Dakota9520.57×
Alaska9360.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ecobee audience
BrandAffinityCategory
Thandie Newton55.53×Movies & TV
Antony Starr54.75×Movies & TV
DocuSign25.5×Technology & Electronics
Key Food42.56×Shopping
Paperless Post38.69×Shopping
LibreOffice64.23×Technology & Electronics
The UPS Store6.62×Shopping
Citi Trends23.48×Shopping
TeamViewer40.48×Technology & Electronics
Laz Alonso54.75×Movies & TV
Oscar Isaac16.93×Movies & TV
Travel agency9.91×Travel & Leisure
Asana20×Technology & Electronics
Xerox47.15×Technology & Electronics
Blackbaud29.74×Technology & Electronics
Intercom46.43×News
Flipp21.38×Shopping
Equinox10.91×Politics & Society
Atlas11.09×Music & Radio
WebEx30.69×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ecobee audience
TraitClusterScore
Need for SecurityCONSERVATISM7.91
Convenience OrientationPREMIUM2.5
Early Adopter MentalityPOWER2.47
Quality AwarenessPREMIUM2.04
LGBTQ+ IdentityOPEN1.84
Luxury OrientationPREMIUM1.78

Worldwide distribution

Worldwide audience distribution share by country for Ecobee
CountryShare
United States65.1%
Canada16.9%
China2.7%

See Ecobee audiences in other countries

More Smart devices audiences in United States

Frequently asked questions

How many fans does Ecobee have in United States?

Ecobee has an estimated audience of 815,881 people in United States, concentrated in California and Texas.

What is the gender split and age of Ecobee fans?

46.1% of Ecobee fans are female, 53.9% are male, with an average age of 45.4 years.

Which brands do Ecobee fans like most?

Ecobee fans show strongest brand affinity for Thandie Newton (55.53×), Antony Starr (54.75×), and DocuSign (25.5×) over the country average.

Where do Ecobee fans live in United States?

Ecobee fans in United States are most concentrated in California (reach 86,951), Texas (reach 84,926), and Florida (reach 58,530). These three regions account for the largest share of the active audience.

What other brands do Ecobee fans also like?

Beyond Ecobee itself, the audience over-indexes on Antony Starr (54.75×), DocuSign (25.5×), Key Food (42.56×), and Paperless Post (38.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecobee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.