Rascasse Audience Intelligence

Ecobee Target Market in United States

A data profile of the people who buy, follow and care about Ecobee in United States — modelled from more than twelve digital signal sources. Ecobee has an estimated audience of 811,436 people in United States.

#8among Smart devices in United States#2800among Brand in United States#814in Technology & Electronics

The average Ecobee fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Antony Starr, Thandie Newton, DocuSign, with strongest over-indexing on Antony Starr (54.75× the country average).

Demographically, the Ecobee audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ecobee fan in United States is balanced, around 45.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Antony Starr.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ecobee profile in United States.

Audience size
811K
in United States
Gender
46.1%♀
53.9% male
Age
45.4
average years
Country rank
#27204
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ecobee

46.1% are female, 53.9% are male, average age 45.4.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Ecobee audience in United States
MetricValue
Female46.1%
Male53.9%
Average age45.4
Estimated audience size811,436
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Ecobee audience in United States
Age bracketShare%
16-196%
20-2916%
30-3922%
40-4923%
50+34%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Ecobee audience comes from United States.

Worldwide audience distribution share by country for Ecobee
CountryShare
United States65.1%
Canada16.6%
China2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ecobee audience in United States is strongest.

Fig. 05

Top regions by affinity

Ecobee customers by region in United States
#RegionReachAffinity×
01Illinois~40K1.59×
02Utah~10K1.39×
03Maryland~20K1.37×
04Nevada~10K1.36×
05Colorado~20K1.29×
06New Hampshire~4K1.27×
07Idaho~5K1.26×
08Arizona~20K1.25×
09Massachusetts~20K1.25×
10Virginia~20K1.24×
11Georgia~30K1.22×
12Michigan~30K1.22×
13North Carolina~30K1.21×
14Alabama~10K1.21×
15Minnesota~10K1.20×
16Wisconsin~10K1.19×
17Oregon~10K1.19×
18Texas~80K1.12×
19New Mexico~5K1.12×
20South Carolina~10K1.11×
21Vermont~2K1.11×
22Missouri~10K1.08×
23Kansas~7K1.08×
24Arkansas~7K1.06×
25Florida~60K1.05×
26Tennessee~20K1.05×
27Washington, District of Columbia~3K1.05×
28Indiana~20K1.03×
29Ohio~20K0.94×
30Washington~10K0.90×
31Pennsylvania~20K0.89×
32California~80K0.88×
33Connecticut~7K0.88×
34Iowa~6K0.88×
35New Jersey~20K0.87×
36Delaware~2K0.87×
37South Dakota~2K0.87×
38Oklahoma~8K0.85×
39Louisiana~9K0.84×
40West Virginia~3K0.84×
41Kentucky~9K0.83×
42Nebraska~3K0.83×
43Montana~2K0.77×
44North Dakota~1K0.76×
45Alaska~1K0.75×
46Rhode Island~2K0.72×
47New York~30K0.71×
48Mississippi~5K0.70×
49Maine~2K0.70×
50Hawaii~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Ecobee, United States
0.56×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ecobee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ecobee audience
#·InterestCategoryAffinity×
01QlikBusiness & Career75.61×
02LibreOfficeTechnology & Electronics64.23×
03Thandie NewtonMovies & TV55.53×
04Antony StarrMovies & TV54.75×
05Laz AlonsoMovies & TV54.75×
06XeroxTechnology & Electronics47.15×
07IntercomNews46.43×
08Key FoodShopping42.56×
09TeamViewerTechnology & Electronics40.48×
10Paperless PostShopping38.69×
11BlackbaudTechnology & Electronics29.74×
12DocuSignTechnology & Electronics25.50×
13Citi TrendsShopping23.48×
14Fazoli'sFood & Beverages23.39×
15FlippShopping21.38×
16AsanaTechnology & Electronics20.00×
17Oscar IsaacMovies & TV16.93×
18EquinoxPolitics & Society10.91×
19Travel agencyTravel & Leisure9.91×
20The UPS StoreShopping6.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ecobee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ecobee audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.09×
TravellingTHRILL1.98×
Design AffinityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ecobee audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.00×
Pet OwnershipJOY1.01×
Social Media UsageJOY1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ecobee's target market in United States?

Ecobee's target market in United States covers an estimated 811,436 people, concentrated in California and Texas.

02

What is the gender split and age of Ecobee customers?

46.1% of the Ecobee audience are female, 53.9% are male, with an average age of 45.4 years.

03

Which brands do Ecobee fans like most?

Ecobee fans show strongest brand affinity for Antony Starr (54.75×), Thandie Newton (55.53×), and DocuSign (25.5×) over the country average.

04

Where do Ecobee fans live in United States?

Ecobee fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ecobee fans also like?

Beyond Ecobee itself, the audience over-indexes on Thandie Newton (55.53×), DocuSign (25.5×), Key Food (42.56×), and Laz Alonso (54.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Smart devices audiences in United States

See Ecobee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecobee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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