Rascasse Audience Intelligence

Xerox Target Market in United States

A data profile of the people who buy, follow and care about Xerox in United States — modelled from more than twelve digital signal sources. Xerox has an estimated audience of 610,759 people in United States.

#12among Photography / printing in United States#3350among Brand in United States#934in Technology & Electronics

The average Xerox fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include JJ Watt, Hunted (TV series), AccuWeather, with strongest over-indexing on JJ Watt (106.42× the country average).

Demographically, the Xerox audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xerox fan in United States is more male, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for JJ Watt.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xerox profile in United States.

Audience size
611K
in United States
Gender
43.1%♀
56.9% male
Age
39.5
average years
Country rank
#32461
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xerox

43.1% are female, 56.9% are male, average age 39.5.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Xerox audience in United States
MetricValue
Female43.1%
Male56.9%
Average age39.5
Estimated audience size610,759
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Xerox audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Xerox audience comes from United States.

Worldwide audience distribution share by country for Xerox
CountryShare
Brazil22.6%
India16.3%
Romania12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xerox audience in United States is strongest.

Fig. 05

Top regions by affinity

Xerox customers by region in United States
#RegionReachAffinity×
01Hawaii~6K2.20×
02Mississippi~7K1.39×
03Connecticut~8K1.37×
04New York~50K1.36×
05Washington, District of Columbia~2K1.22×
06Kentucky~9K1.19×
07Oregon~8K1.16×
08Oklahoma~7K1.11×
09Virginia~20K1.10×
10Massachusetts~10K1.10×
11Louisiana~9K1.10×
12Kansas~5K1.08×
13Utah~6K1.06×
14Alabama~9K1.05×
15New Hampshire~2K1.05×
16Maine~2K1.03×
17Texas~50K1.01×
18California~70K1.00×
19Colorado~10K1.00×
20Illinois~20K0.99×
21New Jersey~20K0.98×
22Alaska~1K0.98×
23Maryland~10K0.97×
24Vermont~1K0.97×
25North Carolina~20K0.96×
26Ohio~20K0.95×
27Georgia~20K0.95×
28Michigan~20K0.95×
29South Carolina~9K0.95×
30Washington~10K0.94×
31Wisconsin~9K0.94×
32Idaho~3K0.94×
33Rhode Island~2K0.94×
34Florida~40K0.93×
35Pennsylvania~20K0.92×
36Indiana~10K0.92×
37Iowa~5K0.92×
38Missouri~9K0.91×
39South Dakota~1K0.90×
40Nebraska~3K0.89×
41Minnesota~8K0.87×
42New Mexico~3K0.87×
43North Dakota~1K0.87×
44Arkansas~4K0.86×
45Arizona~10K0.84×
46Tennessee~10K0.84×
47Nevada~5K0.82×
48West Virginia~2K0.82×
49Montana~1K0.80×
50Delaware~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Xerox, United States
0.78×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xerox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xerox audience
#·InterestCategoryAffinity×
01JJ WattSports106.42×
02Daniel HechterFashion & Accessoires103.54×
03IndusInd BankBusiness & Career59.78×
04Hunted (TV series)Movies & TV45.44×
05Schneider ElectricTechnology & Electronics40.56×
06Tap waterFood & Beverages38.15×
07RicohTechnology & Electronics28.36×
08spiderman moviesMovies & TV25.70×
09Rue La LaShopping19.64×
10BlackbaudTechnology & Electronics17.39×
11Hot (Israel)Technology & Electronics17.31×
12CondominioHome & Garden16.97×
13AccuWeatherHome & Garden10.41×
14Water purificationFood & Beverages9.61×
15SyriaTravel & Leisure8.99×
16RussiaTravel & Leisure8.40×
17DocuSignTechnology & Electronics7.89×
18SpotifyInternet & Social Media2.56×
19VehiclesCars & Mobility1.72×
20FIFA World Cup 2026Sports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xerox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xerox audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.02×
IndividualismJOY1.92×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xerox audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.45×
Community OrientationOPEN0.65×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xerox's target market in United States?

Xerox's target market in United States covers an estimated 610,759 people, concentrated in California and Texas.

02

What is the gender split and age of Xerox customers?

43.1% of the Xerox audience are female, 56.9% are male, with an average age of 39.5 years.

03

Which brands do Xerox fans like most?

Xerox fans show strongest brand affinity for JJ Watt (106.42×), Hunted (TV series) (45.44×), and AccuWeather (10.41×) over the country average.

04

Where do Xerox fans live in United States?

Xerox fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Xerox fans also like?

Beyond Xerox itself, the audience over-indexes on Hunted (TV series) (45.44×), AccuWeather (10.41×), spiderman movies (25.7×), and Schneider Electric (40.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See Xerox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xerox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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