Xerox Audience in United States

Xerox logo

Xerox has an estimated audience of 603,944 people in United States. 43.1% are female, 56.9% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: JJ Watt, AccuWeather, Schneider Electric, spiderman movies, Hunted (TV series).

The average Xerox fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JJ Watt, AccuWeather, Schneider Electric, with strongest over-indexing on JJ Watt (106.42× the country average). Demographically, the Xerox audience skews more male with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Xerox fans

Demographic split for Xerox audience in United States
MetricValue
Female43.1%
Male56.9%
Average age39.5
Estimated audience size603,944

Audience persona

The typical Xerox fan in United States is more male, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JJ Watt.

Top regions in United States

Top regions ranked by reach for Xerox in United States
RegionReachAffinity
California67,2941.01×
Texas53,7841.04×
New York47,1721.4×
Florida38,0390.93×
Illinois20,2771.01×
Pennsylvania19,3590.95×
Georgia18,1740.98×
Ohio18,0100.97×
North Carolina17,8450.98×
Michigan16,0331.02×
Virginia15,9851.09×
New Jersey15,2200.99×
Massachusetts14,1031.19×
Washington12,3431.02×
Arizona10,3800.84×
Indiana10,2210.93×
Maryland10,2190.98×
Colorado10,1441.07×
Tennessee10,1050.83×
Missouri9,3760.96×
Wisconsin9,0821×
South Carolina8,5820.94×
Alabama8,5431.01×
Connecticut8,3151.37×
Minnesota8,1280.94×
Kentucky8,0581.06×
Louisiana8,0001.03×
Oregon7,6751.11×
Oklahoma7,2511.08×
Utah6,3701.18×
Mississippi5,1561.04×
Kansas5,0111.05×
Hawaii4,9081.89×
Iowa4,8790.98×
Nevada4,5030.77×
Arkansas4,3610.88×
Nebraska2,8580.94×
Idaho2,8520.94×
New Hampshire2,5751.08×
New Mexico2,3820.79×
Washington, District of Columbia2,2991.27×
West Virginia2,0960.75×
Maine2,0790.96×
Rhode Island1,8300.95×
Montana1,2660.76×
South Dakota1,2340.88×
Alaska1,1750.91×
Delaware1,1690.7×
Vermont1,0380.98×
North Dakota1,0160.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xerox audience
BrandAffinityCategory
JJ Watt106.42×Sports
AccuWeather10.41×Home & Garden
Schneider Electric40.56×Technology & Electronics
spiderman movies25.7×Movies & TV
Hunted (TV series)45.44×Movies & TV
IndusInd Bank59.78×Business & Career
Tap water38.15×Food & Beverages
Hot (Israel)17.31×Technology & Electronics
Russia8.4×Travel & Leisure
Syria8.99×Travel & Leisure
Spotify2.56×Internet & Social Media
Condominio16.97×Home & Garden
Ricoh28.36×Technology & Electronics
DocuSign7.89×Technology & Electronics
Rue La La19.64×Shopping
Daniel Hechter103.54×Fashion & Accessoires
Blackbaud17.39×Technology & Electronics
Vehicles1.72×Cars & Mobility
Water purification9.61×Food & Beverages
NEC23.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xerox audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.25
Quality AwarenessPREMIUM1.8
Family OrientationCONSERVATISM1.59
Career OrientationPOWER1.56
Convenience OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Xerox
CountryShare
Brazil23.3%
India16.6%
Romania12.8%

See Xerox audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Xerox have in United States?

Xerox has an estimated audience of 603,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Xerox fans?

43.1% of Xerox fans are female, 56.9% are male, with an average age of 39.5 years.

Which brands do Xerox fans like most?

Xerox fans show strongest brand affinity for JJ Watt (106.42×), AccuWeather (10.41×), and Schneider Electric (40.56×) over the country average.

Where do Xerox fans live in United States?

Xerox fans in United States are most concentrated in California (reach 67,294), Texas (reach 53,784), and New York (reach 47,172). These three regions account for the largest share of the active audience.

What other brands do Xerox fans also like?

Beyond Xerox itself, the audience over-indexes on AccuWeather (10.41×), Schneider Electric (40.56×), spiderman movies (25.7×), and Hunted (TV series) (45.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xerox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.