Ricoh Audience in United States

Ricoh logo

Ricoh has an estimated audience of 596,294 people in United States. 28.8% are female, 71.2% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Hudl, Photo (French magazine), Cognos, Konica Minolta, Dell Latitude.

The average Ricoh fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hudl, Photo (French magazine), Cognos, with strongest over-indexing on Hudl (140.12× the country average). Demographically, the Ricoh audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Ricoh fans

Demographic split for Ricoh audience in United States
MetricValue
Female28.8%
Male71.2%
Average age42.6
Estimated audience size596,294

Audience persona

The typical Ricoh fan in United States is more male, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Hudl.

Top regions in United States

Top regions ranked by reach for Ricoh in United States
RegionReachAffinity
California87,1671.33×
Texas59,1371.15×
New York39,5171.19×
Florida38,1730.95×
Georgia35,6121.94×
Illinois23,7671.2×
Pennsylvania23,4881.17×
Ohio19,4021.06×
Virginia17,9681.24×
Massachusetts17,5581.49×
New Jersey16,7511.1×
North Carolina16,2510.91×
Michigan15,2950.98×
Washington13,9511.17×
Arizona12,6441.04×
Indiana12,5441.15×
Missouri11,5581.2×
Colorado11,3891.21×
Tennessee10,6000.89×
Oregon10,2031.49×
Wisconsin8,6060.96×
Maryland8,2410.8×
South Carolina8,1910.91×
Minnesota8,1280.95×
Connecticut7,5551.26×
Kentucky6,6690.89×
Louisiana6,5260.85×
Alabama6,1540.74×
Utah4,5840.86×
Kansas4,4510.95×
Nevada4,2390.74×
Oklahoma4,1250.62×
Hawaii3,9691.55×
Iowa3,9100.8×
Arkansas3,4430.7×
Mississippi3,0040.61×
Rhode Island2,9431.55×
New Mexico2,8890.97×
Washington, District of Columbia2,5001.39×
Idaho2,2530.75×
Nebraska2,1940.73×
New Hampshire2,1250.9×
Maine2,0030.94×
West Virginia1,8400.66×
Delaware1,4530.88×
Alaska1,0980.86×
Montana9920.6×
South Dakota8240.6×
Vermont7820.75×
Wyoming7280.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ricoh audience
BrandAffinityCategory
Hudl140.12×Sports
Photo (French magazine)52.91×Fashion & Accessoires
Cognos382.76×Technology & Electronics
Konica Minolta168.44×Technology & Electronics
Dell Latitude171.73×Technology & Electronics
Kyocera140.3×Technology & Electronics
Groovy (programming language)21.41×Technology & Electronics
Tron28.4×Movies & TV
Camera stabilizer72.85×Technology & Electronics
Google Photos13.87×Technology & Electronics
Just in time (business)83.31×Business & Career
Polaroid Corporation38.93×Technology & Electronics
Hitachi Data Systems184.73×Technology & Electronics
Sigma Corporation23.22×Technology & Electronics
Xerox41.16×Technology & Electronics
Maison européenne de la photographie139.66×Arts & Culture
Flickr9.94×Internet & Social Media
Micro Center8.21×Shopping
Vera Farmiga20×Movies & TV
Printer (computing)11.16×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ricoh audience
TraitClusterScore
Luxury OrientationPREMIUM2.59
LGBTQ+ IdentityOPEN2.2
Quality AwarenessPREMIUM1.91
IndulgenceJOY1.74
Early Adopter MentalityPOWER1.72
Risk AppetiteTHRILL1.69

Worldwide distribution

Worldwide audience distribution share by country for Ricoh
CountryShare
Japan21.1%
United States19.2%
China6.3%

See Ricoh audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Ricoh have in United States?

Ricoh has an estimated audience of 596,294 people in United States, concentrated in California and Texas.

What is the gender split and age of Ricoh fans?

28.8% of Ricoh fans are female, 71.2% are male, with an average age of 42.6 years.

Which brands do Ricoh fans like most?

Ricoh fans show strongest brand affinity for Hudl (140.12×), Photo (French magazine) (52.91×), and Cognos (382.76×) over the country average.

Where do Ricoh fans live in United States?

Ricoh fans in United States are most concentrated in California (reach 87,167), Texas (reach 59,137), and New York (reach 39,517). These three regions account for the largest share of the active audience.

What other brands do Ricoh fans also like?

Beyond Ricoh itself, the audience over-indexes on Photo (French magazine) (52.91×), Cognos (382.76×), Konica Minolta (168.44×), and Dell Latitude (171.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ricoh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.