Rascasse Audience Intelligence

Ricoh Target Market in United States

A data profile of the people who buy, follow and care about Ricoh in United States — modelled from more than twelve digital signal sources. Ricoh has an estimated audience of 594,468 people in United States.

#13among Photography / printing in United States#3418among Brand in United States#944in Technology & Electronics

The average Ricoh fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hudl, Photo (French magazine), Cognos, with strongest over-indexing on Hudl (140.12× the country average).

Demographically, the Ricoh audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ricoh fan in United States is more male, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Hudl.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ricoh profile in United States.

Audience size
594K
in United States
Gender
28.8%♀
71.2% male
Age
42.6
average years
Country rank
#33002
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ricoh

28.8% are female, 71.2% are male, average age 42.6.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Ricoh audience in United States
MetricValue
Female28.8%
Male71.2%
Average age42.6
Estimated audience size594,468
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Ricoh audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4924%
50+25%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Ricoh audience comes from United States.

Worldwide audience distribution share by country for Ricoh
CountryShare
Japan20.1%
United States18.0%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ricoh audience in United States is strongest.

Fig. 05

Top regions by affinity

Ricoh customers by region in United States
#RegionReachAffinity×
01Georgia~30K1.90×
02Hawaii~4K1.66×
03Rhode Island~3K1.50×
04Massachusetts~20K1.47×
05Oregon~9K1.38×
06California~80K1.28×
07Virginia~20K1.26×
08Washington, District of Columbia~2K1.26×
09Connecticut~7K1.24×
10Washington~10K1.20×
11Missouri~10K1.18×
12Illinois~20K1.14×
13Colorado~10K1.14×
14Pennsylvania~20K1.12×
15Indiana~10K1.11×
16Texas~60K1.10×
17New York~40K1.10×
18New Jersey~20K1.08×
19New Mexico~3K1.02×
20Arizona~10K0.99×
21Ohio~20K0.97×
22Wisconsin~9K0.97×
23South Carolina~9K0.97×
24Kansas~5K0.97×
25Michigan~20K0.96×
26Tennessee~10K0.95×
27Minnesota~8K0.94×
28New Hampshire~2K0.94×
29Maine~2K0.94×
30Kentucky~7K0.92×
31Florida~40K0.91×
32Alaska~1K0.91×
33Vermont<1K0.91×
34Delaware~1K0.90×
35North Carolina~20K0.89×
36Louisiana~7K0.89×
37Utah~5K0.86×
38Iowa~4K0.84×
39Maryland~9K0.83×
40Idaho~2K0.82×
41Nebraska~2K0.82×
42Montana~1K0.82×
43South Dakota~1K0.81×
44North Dakota<1K0.81×
45Arkansas~4K0.80×
46Nevada~5K0.79×
47West Virginia~2K0.79×
48Alabama~7K0.78×
49Mississippi~4K0.75×
50Oklahoma~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Ricoh, United States
0.70×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ricoh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ricoh audience
#·InterestCategoryAffinity×
01CognosTechnology & Electronics382.76×
02Hitachi Data SystemsTechnology & Electronics184.73×
03Dell LatitudeTechnology & Electronics171.73×
04Konica MinoltaTechnology & Electronics168.44×
05KyoceraTechnology & Electronics140.30×
06HudlSports140.12×
07Maison européenne de la photographieArts & Culture139.66×
08Mr. BricolageShopping125.46×
09Hogan's HeroesMovies & TV90.43×
10Just in time (business)Business & Career83.31×
11Camera stabilizerTechnology & Electronics72.85×
12Photo (French magazine)Fashion & Accessoires52.91×
13XeroxTechnology & Electronics41.16×
14Polaroid CorporationTechnology & Electronics38.93×
15TronMovies & TV28.40×
16Groovy (programming language)Technology & Electronics21.41×
17Vera FarmigaMovies & TV20.00×
18Google PhotosTechnology & Electronics13.87×
19FlickrInternet & Social Media9.94×
20Micro CenterShopping8.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ricoh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ricoh audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.61×
Need for SecurityCONSERVATISM1.74×
Early Adopter MentalityPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ricoh audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.95×
ExtroversionTHRILL0.97×
Community OrientationOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ricoh's target market in United States?

Ricoh's target market in United States covers an estimated 594,468 people, concentrated in California and Texas.

02

What is the gender split and age of Ricoh customers?

28.8% of the Ricoh audience are female, 71.2% are male, with an average age of 42.6 years.

03

Which brands do Ricoh fans like most?

Ricoh fans show strongest brand affinity for Hudl (140.12×), Photo (French magazine) (52.91×), and Cognos (382.76×) over the country average.

04

Where do Ricoh fans live in United States?

Ricoh fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ricoh fans also like?

Beyond Ricoh itself, the audience over-indexes on Photo (French magazine) (52.91×), Cognos (382.76×), Konica Minolta (168.44×), and Dell Latitude (171.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See Ricoh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ricoh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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