Russia Audience in United States

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Russia has an estimated audience of 11,873,224 people in United States. 46.5% are female, 53.5% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Lebanon, Czech Republic, Kia Sportage, Fox News Channel, MSN.

The average Russia fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lebanon, Czech Republic, Kia Sportage, with strongest over-indexing on Lebanon (14.65× the country average). Demographically, the Russia audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Russia fans

Demographic split for Russia audience in United States
MetricValue
Female46.5%
Male53.5%
Average age39.6
Estimated audience size11,873,224

Audience persona

The typical Russia fan in United States is balanced, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Lebanon.

Top regions in United States

Top regions ranked by reach for Russia in United States
RegionReachAffinity
California1,340,5251.03×
Texas996,5640.98×
Florida803,0631×
New York748,9511.13×
Illinois447,9741.13×
Pennsylvania447,9711.12×
Ohio394,0591.08×
North Carolina356,0261×
Michigan355,9301.15×
Georgia348,7610.95×
New Jersey300,6411×
Washington299,8591.26×
Virginia298,8831.03×
Massachusetts272,6901.17×
Tennessee248,0811.04×
Arizona237,4210.98×
Indiana222,2531.02×
Maryland204,2771×
Missouri193,7581.01×
Wisconsin192,4321.08×
Minnesota184,2331.08×
Colorado176,8890.95×
Kentucky157,9171.06×
South Carolina153,9280.86×
Oklahoma145,0101.1×
Oregon143,8631.06×
Alabama140,0320.84×
Louisiana131,3480.86×
Connecticut131,1121.1×
Nevada116,5281.01×
Utah104,6390.98×
Arkansas100,3191.03×
Iowa97,2850.99×
Kansas90,1750.96×
Mississippi76,2140.78×
West Virginia58,7231.06×
Idaho58,3920.98×
New Hampshire52,1011.11×
Maine51,6971.22×
Nebraska51,0180.86×
New Mexico50,6680.85×
Hawaii45,4200.89×
Washington, District of Columbia36,6311.03×
Rhode Island35,4590.94×
Montana30,4690.92×
Alaska29,7191.17×
North Dakota24,9861.02×
Delaware24,6560.75×
South Dakota21,7000.79×
Vermont16,8220.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Russia audience
BrandAffinityCategory
Lebanon14.65×Travel & Leisure
Czech Republic14.21×Travel & Leisure
Kia Sportage14.63×Cars & Mobility
Fox News Channel2.02×Movies & TV
MSN2.68×News
Lithuania14.55×Travel & Leisure
Philz Coffee11.75×Food & Beverages
Hobby Lobby2.13×Home & Garden
Staples (Canada)2.62×Business & Career
Xerox19.56×Technology & Electronics
Scooby-Doo2.59×Movies & TV
Aldi1.87×Shopping
Great Clips2.82×Beauty & Wellness
Jack Black5.51×Movies & TV
Houston Astros3.65×Sports
Palestine7.47×Travel & Leisure
Best Buy1.7×Shopping
High school2.34×Business & Career
Google Flights2.39×Travel & Leisure
Israel3.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Russia audience
TraitClusterScore
PatriotismCONSERVATISM2.44
Early Adopter MentalityPOWER1.35
Need for SecurityCONSERVATISM1.33
SpiritualityBALANCE1.32
TravellingTHRILL1.27
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Russia
CountryShare
Japan13.0%
United States9.7%
India5.1%

See Russia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Russia have in United States?

Russia has an estimated audience of 11,873,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Russia fans?

46.5% of Russia fans are female, 53.5% are male, with an average age of 39.6 years.

Which brands do Russia fans like most?

Russia fans show strongest brand affinity for Lebanon (14.65×), Czech Republic (14.21×), and Kia Sportage (14.63×) over the country average.

Where do Russia fans live in United States?

Russia fans in United States are most concentrated in California (reach 1,340,525), Texas (reach 996,564), and Florida (reach 803,063). These three regions account for the largest share of the active audience.

What other brands do Russia fans also like?

Beyond Russia itself, the audience over-indexes on Czech Republic (14.21×), Kia Sportage (14.63×), Fox News Channel (2.02×), and MSN (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Russia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.