Russia Audience in United States

Russia logo

Russia has an estimated audience of 11,873,224 people in United States. 46.5% are female, 53.5% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Jeep Wagoneer, Urban Outfitters, Israel, Elsword, Nationality.

The average Russia fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeep Wagoneer, Urban Outfitters, Israel, with strongest over-indexing on Jeep Wagoneer (14.65× the country average). Demographically, the Russia audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Russia fans

Demographic split for Russia audience in United States
MetricValue
Female46.5%
Male53.5%
Average age39.6
Estimated audience size11,873,224

Audience persona

The typical Russia fan in United States is balanced, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for Russia in United States
RegionReachAffinity
California1,340,5251.03×
Texas996,5640.98×
Florida803,0631×
New York748,9511.13×
Illinois447,9741.13×
Pennsylvania447,9711.12×
Ohio394,0591.08×
North Carolina356,0261×
Michigan355,9301.15×
Georgia348,7610.95×
New Jersey300,6411×
Washington299,8591.26×
Virginia298,8831.03×
Massachusetts272,6901.17×
Tennessee248,0811.04×
Arizona237,4210.98×
Indiana222,2531.02×
Maryland204,2771×
Missouri193,7581.01×
Wisconsin192,4321.08×
Minnesota184,2331.08×
Colorado176,8890.95×
Kentucky157,9171.06×
South Carolina153,9280.86×
Oklahoma145,0101.1×
Oregon143,8631.06×
Alabama140,0320.84×
Louisiana131,3480.86×
Connecticut131,1121.1×
Nevada116,5281.01×
Utah104,6390.98×
Arkansas100,3191.03×
Iowa97,2850.99×
Kansas90,1750.96×
Mississippi76,2140.78×
West Virginia58,7231.06×
Idaho58,3920.98×
New Hampshire52,1011.11×
Maine51,6971.22×
Nebraska51,0180.86×
New Mexico50,6680.85×
Hawaii45,4200.89×
Washington, District of Columbia36,6311.03×
Rhode Island35,4590.94×
Montana30,4690.92×
Alaska29,7191.17×
North Dakota24,9861.02×
Delaware24,6560.75×
South Dakota21,7000.79×
Vermont16,8220.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Russia audience
BrandAffinityCategory
Jeep Wagoneer14.65×Cars & Mobility
Urban Outfitters2.98×Shopping
Israel2.18×Travel & Leisure
Elsword14.63×Games
Nationality1.6×Politics & Society
Voter registration2.98×Politics & Society
Cummerbund13.11×Fashion & Accessoires
Kendra Scott1.72×Fashion & Accessoires
Home staging2.68×Home & Garden
Electrolyte2.34×Health
UK garage2.66×Music & Radio
Staycation1.57×Home & Garden
Cam Ward1.74×Sports
Halsey, Oregon3.7×Travel & Leisure
Nuts (film)2.56×Movies & TV
Steampunk1.9×Fashion & Accessoires
TeachHUB1.5×Business & Career
Corona (band)2.11×Music & Radio
Kento Yamazaki4.04×Movies & TV
Julius Caesar (play)2.33×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Russia audience
TraitClusterScore
PatriotismCONSERVATISM2.44
Early Adopter MentalityPOWER1.35
Need for SecurityCONSERVATISM1.33
SpiritualityBALANCE1.32
TravellingTHRILL1.27
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Russia
CountryShare
Japan13.0%
United States9.7%
India5.1%

See Russia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Russia have in United States?

Russia has an estimated audience of 11,873,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Russia fans?

46.5% of Russia fans are female, 53.5% are male, with an average age of 39.6 years.

Which brands do Russia fans like most?

Russia fans show strongest brand affinity for Jeep Wagoneer (14.65×), Urban Outfitters (2.98×), and Israel (2.18×) over the country average.

Where do Russia fans live in United States?

Russia fans in United States are most concentrated in California (reach 1,340,525), Texas (reach 996,564), and Florida (reach 803,063). These three regions account for the largest share of the active audience.

What other brands do Russia fans also like?

Beyond Russia itself, the audience over-indexes on Urban Outfitters (2.98×), Israel (2.18×), Elsword (14.63×), and Nationality (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Russia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.