A data profile of the people who buy, follow and care about Russia in India — modelled from more than twelve digital signal sources. Russia has an estimated audience of 6,267,297 people in India.
Russia has an estimated audience of 6,267,297 people in India. 29.1% are female, 70.9% are male, average age 29.5. Top brand affinities: Superman, Harry Potter, True Detective, Iran, Grilling.
Top brand affinities include Superman, Harry Potter, True Detective, with strongest over-indexing on Superman (2.17× the country average).
Demographically, the Russia audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Russia fan in India is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Russia profile in India.
29.1% are female, 70.9% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 29.5 |
| Estimated audience size | 6,267,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Russia audience comes from India.
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 9.7% |
| India | 5.1% |
The strongest cross-interests of the Russia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grilling | Food & Beverages | 2.53× | ||
| 02 | Tom Cruise | Movies & TV | 2.53× | ||
| 03 | Brad Pitt | Movies & TV | 2.53× | ||
| 04 | NASDAQ | Business & Career | 2.53× | ||
| 05 | Iran | Travel & Leisure | 2.49× | ||
| 06 | True Detective | Movies & TV | 2.47× | ||
| 07 | Israel | Travel & Leisure | 2.43× | ||
| 08 | Afghanistan | Travel & Leisure | 2.20× | ||
| 09 | Superman | Movies & TV | 2.17× | ||
| 10 | Dhanush | Movies & TV | 2.12× | ||
| 11 | Batman | Movies & TV | 2.04× | ||
| 12 | Headphones | Technology & Electronics | 1.79× | ||
| 13 | Barbecue | Food & Beverages | 1.76× | ||
| 14 | HDFC Bank | Business & Career | 1.72× | ||
| 15 | Harry Potter | Movies & TV | 1.61× | ||
| 16 | Cash on delivery | Business & Career | 1.57× | ||
| 17 | Wedding invitation | Home & Garden | 1.54× | ||
| 18 | Young's | Food & Beverages | 1.53× | ||
| 19 | UEFA Champions League | Sports | 1.52× | ||
| 20 | Embroidery | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.72× | |
| Community Orientation | OPEN | 1.26× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Social Media Usage | JOY | 0.77× | |
| Tradition | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Russia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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