Russia Audience in Germany
Russia has an estimated audience of 4,271,397 people in Germany. 45.2% are female, 54.8% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Enzkreis, Urban horticulture, KLIX (AM).
The average Russia fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Enzkreis, with strongest over-indexing on Gil Ofarim (3.53× the country average). Demographically, the Russia audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Russia fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 39.4 |
| Estimated audience size | 4,271,397 |
Audience persona
The typical Russia fan in Germany is balanced, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 904,762 | 0.97× |
| Bayern | 653,852 | 0.95× |
| Baden-Württemberg | 526,688 | 0.9× |
| Niedersachsen | 462,484 | 1.11× |
| Hessen | 273,733 | 0.84× |
| Sachsen | 249,500 | 1.19× |
| Rheinland-Pfalz | 204,414 | 0.96× |
| Berlin | 180,816 | 0.95× |
| Brandenburg | 160,798 | 1.21× |
| Schleswig-Holstein | 157,289 | 1.03× |
| Sachsen-Anhalt | 122,112 | 1.1× |
| Thüringen | 106,210 | 0.98× |
| Mecklenburg-Vorpommern | 100,197 | 1.23× |
| Hamburg | 92,375 | 0.96× |
| Saarland | 41,505 | 0.79× |
| Bremen | 30,387 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.53× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Enzkreis | 10.23× | Travel & Leisure |
| Urban horticulture | 1.72× | Home & Garden |
| KLIX (AM) | 2.35× | Music & Radio |
| Snow White (Fables) | 1.81× | Literature |
| Icon (magazine) | 1.67× | Arts & Culture |
| Hauschka | 5.01× | Beauty & Wellness |
| Esra Erol | 2.93× | Movies & TV |
| Filmnächte am Elbufer | 4.8× | Movies & TV |
| Headhunters (film) | 2.41× | Movies & TV |
| Figure painting (hobby) | 2.01× | Arts & Culture |
| Jeepney | 8.66× | Cars & Mobility |
| Medieval fantasy | 5.36× | Literature |
| Jette | 4.6× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 2.02× | Music & Radio |
| Solo climbing | 1.57× | Sports |
| Glashütte | 1.71× | Travel & Leisure |
| Viator | 2.31× | Travel & Leisure |
| Buying a House | 2.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.35 |
| Indulgence | JOY | 1.32 |
| Patriotism | CONSERVATISM | 1.28 |
| Spirituality | BALANCE | 1.26 |
| Sports Activity | POWER | 1.24 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 9.7% |
| India | 5.1% |
See Russia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Russia have in Germany?
Russia has an estimated audience of 4,271,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Russia fans?
45.2% of Russia fans are female, 54.8% are male, with an average age of 39.4 years.
Which brands do Russia fans like most?
Russia fans show strongest brand affinity for Gil Ofarim (3.53×), Stradivarius (1.97×), and Enzkreis (10.23×) over the country average.
Where do Russia fans live in Germany?
Russia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 904,762), Bayern (reach 653,852), and Baden-Württemberg (reach 526,688). These three regions account for the largest share of the active audience.
What other brands do Russia fans also like?
Beyond Russia itself, the audience over-indexes on Stradivarius (1.97×), Enzkreis (10.23×), Urban horticulture (1.72×), and KLIX (AM) (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Russia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.