A data profile of the people who buy, follow and care about Syria in United States — modelled from more than twelve digital signal sources. Syria has an estimated audience of 8,800,060 people in United States.
The average Syria fan in United States is 39.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Lebanon, Sustainable energy, Al Jazeera, with strongest over-indexing on Lebanon (15.71× the country average).
Demographically, the Syria audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Syria fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Lebanon.
The key figures that characterise the Syria profile in United States.
49.2% are female, 50.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 39.5 |
| Estimated audience size | 8,800,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 24% |
Where the Syria audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~60K | 2.09× | |
| 02 | Massachusetts | ~300K | 1.47× | |
| 03 | New York | ~700K | 1.45× | |
| 04 | Virginia | ~300K | 1.38× | |
| 05 | New Jersey | ~300K | 1.30× | |
| 06 | Connecticut | ~100K | 1.26× | |
| 07 | Maryland | ~200K | 1.25× | |
| 08 | California | ~1M | 1.24× | |
| 09 | Washington | ~200K | 1.23× | |
| 10 | Illinois | ~400K | 1.21× | |
| 11 | Michigan | ~300K | 1.19× | |
| 12 | Rhode Island | ~30K | 1.17× | |
| 13 | Minnesota | ~100K | 1.14× | |
| 14 | Vermont | ~20K | 1.13× | |
| 15 | Oregon | ~100K | 1.06× | |
| 16 | Pennsylvania | ~300K | 1.05× | |
| 17 | Iowa | ~80K | 1.04× | |
| 18 | Maine | ~30K | 1.04× | |
| 19 | Colorado | ~100K | 1.03× | |
| 20 | New Hampshire | ~30K | 1.00× | |
| 21 | Alaska | ~20K | 0.99× | |
| 22 | Texas | ~700K | 0.98× | |
| 23 | Ohio | ~300K | 0.97× | |
| 24 | Hawaii | ~40K | 0.95× | |
| 25 | Arizona | ~200K | 0.94× | |
| 26 | Wisconsin | ~100K | 0.91× | |
| 27 | Florida | ~500K | 0.90× | |
| 28 | Georgia | ~200K | 0.90× | |
| 29 | Missouri | ~100K | 0.90× | |
| 30 | Nebraska | ~40K | 0.90× | |
| 31 | North Carolina | ~200K | 0.89× | |
| 32 | Kentucky | ~100K | 0.89× | |
| 33 | Utah | ~70K | 0.89× | |
| 34 | Kansas | ~60K | 0.89× | |
| 35 | Montana | ~20K | 0.89× | |
| 36 | Oklahoma | ~90K | 0.88× | |
| 37 | Idaho | ~40K | 0.88× | |
| 38 | Nevada | ~70K | 0.87× | |
| 39 | Indiana | ~100K | 0.83× | |
| 40 | Delaware | ~20K | 0.82× | |
| 41 | Tennessee | ~100K | 0.81× | |
| 42 | New Mexico | ~40K | 0.81× | |
| 43 | Arkansas | ~60K | 0.80× | |
| 44 | North Dakota | ~10K | 0.79× | |
| 45 | South Carolina | ~100K | 0.78× | |
| 46 | Alabama | ~100K | 0.78× | |
| 47 | Louisiana | ~90K | 0.77× | |
| 48 | West Virginia | ~30K | 0.77× | |
| 49 | South Dakota | ~20K | 0.76× | |
| 50 | Mississippi | ~50K | 0.66× |
The strongest cross-interests of the Syria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Arabiya | Movies & TV | 40.45× | ||
| 02 | Al Jazeera | Movies & TV | 25.01× | ||
| 03 | Islamic banking | Business & Career | 24.02× | ||
| 04 | Lebanon | Travel & Leisure | 15.71× | ||
| 05 | Bahrain | Travel & Leisure | 13.65× | ||
| 06 | Elderly care | Health | 12.94× | ||
| 07 | Red Sea | Travel & Leisure | 11.65× | ||
| 08 | Czech Republic | Travel & Leisure | 9.91× | ||
| 09 | Sustainable energy | Home & Garden | 6.13× | ||
| 10 | Anne Hathaway | Movies & TV | 5.67× | ||
| 11 | Retail banking | Business & Career | 5.32× | ||
| 12 | Israel | Travel & Leisure | 4.92× | ||
| 13 | Web server | Technology & Electronics | 4.61× | ||
| 14 | FedEx | Business & Career | 4.03× | ||
| 15 | Mediterranean Sea | Travel & Leisure | 3.90× | ||
| 16 | Renewable energy | Business & Career | 3.85× | ||
| 17 | Vehicle insurance | Cars & Mobility | 2.84× | ||
| 18 | Mortgage loans | Business & Career | 2.70× | ||
| 19 | Internet & Social Media | 1.78× | |||
| 20 | Furniture | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.69× | |
| Family Orientation | CONSERVATISM | 3.22× | |
| Sustainability | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× |
Syria has an estimated audience of 8,800,060 people in United States, concentrated in California and Texas.
49.2% of Syria fans are female, 50.8% are male, with an average age of 39.5 years.
Syria fans show strongest brand affinity for Lebanon (15.71×), Sustainable energy (6.13×), and Al Jazeera (25.01×) over the country average.
Syria fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Syria itself, the audience over-indexes on Sustainable energy (6.13×), Al Jazeera (25.01×), Red Sea (11.65×), and Elderly care (12.94×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Syria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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