Tap water Audience in United States

Tap water has an estimated audience of 797,546 people in United States. 49.9% are female, 50.1% are male, average age 40.9. Top regions: California, Texas, Florida.
The average Tap water fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tap water fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.9 |
| Estimated audience size | 797,546 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 130,628 | 1.49× |
| Texas | 93,561 | 1.36× |
| Florida | 72,672 | 1.35× |
| New York | 55,114 | 1.24× |
| Georgia | 36,347 | 1.48× |
| Illinois | 28,541 | 1.07× |
| North Carolina | 28,080 | 1.17× |
| Virginia | 27,828 | 1.43× |
| New Jersey | 26,444 | 1.3× |
| Ohio | 24,914 | 1.01× |
| Pennsylvania | 24,761 | 0.92× |
| Michigan | 20,288 | 0.97× |
| Washington | 18,686 | 1.17× |
| Tennessee | 16,987 | 1.06× |
| Massachusetts | 16,862 | 1.07× |
| Arizona | 16,437 | 1.01× |
| Maryland | 15,717 | 1.15× |
| Louisiana | 14,239 | 1.38× |
| Indiana | 13,136 | 0.9× |
| Missouri | 12,909 | 1.0× |
| South Carolina | 12,885 | 1.07× |
| Alabama | 11,729 | 1.05× |
| Colorado | 11,708 | 0.93× |
| Minnesota | 10,762 | 0.94× |
| Nevada | 10,115 | 1.31× |
| Wisconsin | 10,045 | 0.84× |
| Kentucky | 9,183 | 0.92× |
| Oregon | 8,660 | 0.95× |
| Oklahoma | 8,447 | 0.95× |
| Mississippi | 7,626 | 1.16× |
| Connecticut | 7,439 | 0.93× |
| Utah | 6,508 | 0.91× |
| Arkansas | 6,097 | 0.93× |
| Kansas | 5,912 | 0.94× |
| Iowa | 5,566 | 0.85× |
| Nebraska | 4,233 | 1.06× |
| Hawaii | 3,980 | 1.16× |
| New Mexico | 3,453 | 0.86× |
| Idaho | 3,391 | 0.85× |
| West Virginia | 3,095 | 0.83× |
| Washington, District of Columbia | 2,861 | 1.19× |
| Maine | 2,127 | 0.74× |
| Rhode Island | 2,045 | 0.81× |
| New Hampshire | 2,031 | 0.65× |
| Delaware | 1,682 | 0.76× |
| Montana | 1,551 | 0.7× |
| Alaska | 1,361 | 0.8× |
| North Dakota | 1,184 | 0.72× |
| South Dakota | 1,126 | 0.61× |
| Vermont | 656 | 0.47× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Taiwan | 5.8% |
| United Kingdom | 5.2% |
See Tap water audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tap water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.