Tap water Audience in United States
Tap water has an estimated audience of 797,546 people in United States. 49.9% are female, 50.1% are male, average age 40.9. Top regions: California, Texas, Florida.
The average Tap water fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Tap water audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tap water fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.9 |
| Estimated audience size | 797,546 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 130,628 | 1.49× |
| Texas | 93,561 | 1.36× |
| Florida | 72,672 | 1.35× |
| New York | 55,114 | 1.24× |
| Georgia | 36,347 | 1.48× |
| Illinois | 28,541 | 1.07× |
| North Carolina | 28,081 | 1.17× |
| Virginia | 27,829 | 1.43× |
| New Jersey | 26,444 | 1.3× |
| Ohio | 24,914 | 1.01× |
| Pennsylvania | 24,761 | 0.92× |
| Michigan | 20,288 | 0.97× |
| Washington | 18,686 | 1.17× |
| Tennessee | 16,987 | 1.06× |
| Massachusetts | 16,863 | 1.07× |
| Arizona | 16,438 | 1.01× |
| Maryland | 15,718 | 1.15× |
| Louisiana | 14,240 | 1.38× |
| Indiana | 13,136 | 0.9× |
| Missouri | 12,910 | 1× |
| South Carolina | 12,885 | 1.07× |
| Alabama | 11,730 | 1.05× |
| Colorado | 11,708 | 0.93× |
| Minnesota | 10,763 | 0.94× |
| Nevada | 10,116 | 1.31× |
| Wisconsin | 10,046 | 0.84× |
| Kentucky | 9,183 | 0.92× |
| Oregon | 8,661 | 0.95× |
| Oklahoma | 8,448 | 0.95× |
| Mississippi | 7,626 | 1.16× |
| Connecticut | 7,439 | 0.93× |
| Utah | 6,508 | 0.91× |
| Arkansas | 6,098 | 0.93× |
| Kansas | 5,912 | 0.94× |
| Iowa | 5,567 | 0.85× |
| Nebraska | 4,233 | 1.06× |
| Hawaii | 3,980 | 1.16× |
| New Mexico | 3,453 | 0.86× |
| Idaho | 3,391 | 0.85× |
| West Virginia | 3,095 | 0.83× |
| Washington, District of Columbia | 2,861 | 1.19× |
| Maine | 2,128 | 0.74× |
| Rhode Island | 2,045 | 0.81× |
| New Hampshire | 2,032 | 0.65× |
| Delaware | 1,682 | 0.76× |
| Montana | 1,552 | 0.7× |
| Alaska | 1,361 | 0.8× |
| North Dakota | 1,184 | 0.72× |
| South Dakota | 1,126 | 0.61× |
| Vermont | 657 | 0.47× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Quality Awareness | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.5 |
| Need for Security | CONSERVATISM | 1.41 |
| Healthy Lifestyle | BALANCE | 1.33 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Taiwan | 5.8% |
| United Kingdom | 5.2% |
See Tap water audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tap water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.