Tap water Audience in Germany
Tap water has an estimated audience of 236,331 people in Germany. 69.9% are female, 30.1% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tallinn, Estonia, Reverse osmosis, Water supply, Purified water, Yannick Alléno.
The average Tap water fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tallinn, Estonia, Reverse osmosis, Water supply, with strongest over-indexing on Tallinn, Estonia (116.32× the country average). Demographically, the Tap water audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tap water fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 41.1 |
| Estimated audience size | 236,331 |
Audience persona
The typical Tap water fan in Germany is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Tallinn, Estonia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,938 | 0.99× |
| Bayern | 38,980 | 1.03× |
| Baden-Württemberg | 32,979 | 1.02× |
| Niedersachsen | 23,263 | 1.01× |
| Hessen | 16,374 | 0.91× |
| Sachsen | 12,384 | 1.07× |
| Rheinland-Pfalz | 11,076 | 0.94× |
| Berlin | 10,352 | 0.98× |
| Schleswig-Holstein | 8,712 | 1.03× |
| Brandenburg | 8,277 | 1.13× |
| Thüringen | 6,642 | 1.1× |
| Sachsen-Anhalt | 6,219 | 1.02× |
| Hamburg | 4,917 | 0.92× |
| Mecklenburg-Vorpommern | 4,417 | 0.98× |
| Saarland | 2,756 | 0.95× |
| Bremen | 1,893 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tallinn, Estonia | 116.32× | Travel & Leisure |
| Reverse osmosis | 79.42× | Home & Garden |
| Water supply | 12.37× | Politics & Society |
| Purified water | 32.34× | Food & Beverages |
| Yannick Alléno | 136.12× | Food & Beverages |
| Drinking water | 5.63× | Food & Beverages |
| Water | 2.85× | Food & Beverages |
| Tap (valve) | 12.72× | Home & Garden |
| Rossmann | 2.27× | Shopping |
| Fresh water | 8.89× | Food & Beverages |
| Water purification | 10.34× | Food & Beverages |
| Water bottle | 10.19× | Food & Beverages |
| 2.54× | Internet & Social Media | |
| Ethics | 3.07× | Business & Career |
| Hansgrohe | 9.79× | Home & Garden |
| Sink | 4.11× | Home & Garden |
| Water filter | 9.85× | Food & Beverages |
| Kaufland | 1.88× | Shopping |
| Bathroom | 2.72× | Home & Garden |
| REWE | 1.79× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.6 |
| Need for Security | CONSERVATISM | 1.84 |
| Risk Appetite | THRILL | 1.58 |
| Career Orientation | POWER | 1.56 |
| Indulgence | JOY | 1.46 |
| Tradition | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Taiwan | 5.8% |
| United Kingdom | 5.2% |
See Tap water audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Tap water have in Germany?
Tap water has an estimated audience of 236,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tap water fans?
69.9% of Tap water fans are female, 30.1% are male, with an average age of 41.1 years.
Which brands do Tap water fans like most?
Tap water fans show strongest brand affinity for Tallinn, Estonia (116.32×), Reverse osmosis (79.42×), and Water supply (12.37×) over the country average.
Where do Tap water fans live in Germany?
Tap water fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,938), Bayern (reach 38,980), and Baden-Württemberg (reach 32,979). These three regions account for the largest share of the active audience.
What other brands do Tap water fans also like?
Beyond Tap water itself, the audience over-indexes on Reverse osmosis (79.42×), Water supply (12.37×), Purified water (32.34×), and Yannick Alléno (136.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tap water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.