Tap (valve) Audience in Germany
Tap (valve) has an estimated audience of 472,269 people in Germany. 48.0% are female, 52.0% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Property finder, Condominium, Grohe, Fresh water, Water filter.
The average Tap (valve) fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Property finder, Condominium, Grohe, with strongest over-indexing on Property finder (9.98× the country average). Demographically, the Tap (valve) audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Tap (valve) fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.3 |
| Estimated audience size | 472,269 |
Audience persona
The typical Tap (valve) fan in Germany is balanced, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,612 | 0.92× |
| Bayern | 90,812 | 1.2× |
| Baden-Württemberg | 59,445 | 0.92× |
| Hessen | 52,502 | 1.46× |
| Berlin | 39,910 | 1.89× |
| Niedersachsen | 33,073 | 0.72× |
| Rheinland-Pfalz | 23,189 | 0.98× |
| Hamburg | 20,343 | 1.91× |
| Schleswig-Holstein | 20,225 | 1.19× |
| Sachsen | 15,180 | 0.66× |
| Brandenburg | 12,449 | 0.85× |
| Thüringen | 6,526 | 0.54× |
| Sachsen-Anhalt | 6,234 | 0.51× |
| Mecklenburg-Vorpommern | 5,378 | 0.6× |
| Saarland | 4,433 | 0.76× |
| Bremen | 3,631 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Property finder | 9.98× | Home & Garden |
| Condominium | 14.39× | Home & Garden |
| Grohe | 15.82× | Home & Garden |
| Fresh water | 13.3× | Food & Beverages |
| Water filter | 13.35× | Food & Beverages |
| Central heating | 7.65× | Home & Garden |
| DeWalt | 8.18× | Home & Garden |
| Hygiene | 3.32× | Beauty & Wellness |
| Tagesschau | 1.93× | Movies & TV |
| Electrolux | 13.99× | Home & Garden |
| Plumbing | 4.27× | Home & Garden |
| Bathtub | 6.71× | Beauty & Wellness |
| Toilet | 5.77× | Home & Garden |
| Obi (store) | 1.83× | Shopping |
| Mountain biking | 3.51× | Sports |
| Hansgrohe | 9.4× | Home & Garden |
| Arthritis awareness | 6.18× | Health |
| General Electric | 24.38× | Home & Garden |
| HVAC | 3.23× | Home & Garden |
| Family | 1.51× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.26 |
| Mindfulness | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Taiwan | 5.6% |
| United Kingdom | 5.4% |
See Tap (valve) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tap (valve) have in Germany?
Tap (valve) has an estimated audience of 472,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tap (valve) fans?
48.0% of Tap (valve) fans are female, 52.0% are male, with an average age of 45.3 years.
Which brands do Tap (valve) fans like most?
Tap (valve) fans show strongest brand affinity for Property finder (9.98×), Condominium (14.39×), and Grohe (15.82×) over the country average.
Where do Tap (valve) fans live in Germany?
Tap (valve) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,612), Bayern (reach 90,812), and Baden-Württemberg (reach 59,445). These three regions account for the largest share of the active audience.
What other brands do Tap (valve) fans also like?
Beyond Tap (valve) itself, the audience over-indexes on Condominium (14.39×), Grohe (15.82×), Fresh water (13.3×), and Water filter (13.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tap (valve). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.