Grohe Audience in Germany
Grohe has an estimated audience of 650,015 people in Germany. 46.0% are female, 54.0% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hansgrohe, Obi (store), Hornbach, FRITZ!Box, Globus Baumarkt.
The average Grohe fan in Germany is 45.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hansgrohe, Obi (store), Hornbach, with strongest over-indexing on Hansgrohe (32.31× the country average). Demographically, the Grohe audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Grohe fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 45.2 |
| Estimated audience size | 650,015 |
Audience persona
The typical Grohe fan in Germany is balanced, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hansgrohe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 237,207 | 1.67× |
| Bayern | 128,781 | 1.23× |
| Baden-Württemberg | 119,402 | 1.35× |
| Hessen | 65,430 | 1.32× |
| Niedersachsen | 64,190 | 1.02× |
| Berlin | 32,056 | 1.1× |
| Rheinland-Pfalz | 31,678 | 0.97× |
| Sachsen | 23,530 | 0.74× |
| Schleswig-Holstein | 21,160 | 0.91× |
| Brandenburg | 19,656 | 0.97× |
| Hamburg | 13,581 | 0.92× |
| Thüringen | 12,566 | 0.76× |
| Sachsen-Anhalt | 11,108 | 0.66× |
| Mecklenburg-Vorpommern | 8,618 | 0.69× |
| Saarland | 7,639 | 0.96× |
| Bremen | 4,037 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hansgrohe | 32.31× | Home & Garden |
| Obi (store) | 4.94× | Shopping |
| Hornbach | 4.68× | Shopping |
| FRITZ!Box | 5.58× | Technology & Electronics |
| Globus Baumarkt | 4.43× | Shopping |
| Bild | 3.5× | News |
| Aral AG | 4.08× | Cars & Mobility |
| Kaufland | 3.67× | Shopping |
| Germany | 2.54× | Travel & Leisure |
| Manufacturing | 3.84× | Business & Career |
| Deutsche Bahn | 3.51× | Cars & Mobility |
| Vodafone | 3.97× | Technology & Electronics |
| Amazon.com | 2.99× | Shopping |
| Gala | 3.3× | News |
| WC (rapper) | 9.39× | Music & Radio |
| Fielmann | 4.65× | Health |
| Western Union | 5.55× | Business & Career |
| Discount stores | 2.63× | Shopping |
| EBay | 2.97× | Shopping |
| FOCUS Online | 3.87× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.74 |
| DIY Mentality | THRILL | 2.14 |
| Design Affinity | PREMIUM | 1.81 |
| Indulgence | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.5% |
| Italy | 10.8% |
| France | 10.0% |
See Grohe audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Grohe have in Germany?
Grohe has an estimated audience of 650,015 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grohe fans?
46.0% of Grohe fans are female, 54.0% are male, with an average age of 45.2 years.
Which brands do Grohe fans like most?
Grohe fans show strongest brand affinity for Hansgrohe (32.31×), Obi (store) (4.94×), and Hornbach (4.68×) over the country average.
Where do Grohe fans live in Germany?
Grohe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 237,207), Bayern (reach 128,781), and Baden-Württemberg (reach 119,402). These three regions account for the largest share of the active audience.
What other brands do Grohe fans also like?
Beyond Grohe itself, the audience over-indexes on Obi (store) (4.94×), Hornbach (4.68×), FRITZ!Box (5.58×), and Globus Baumarkt (4.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grohe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.