Grohe Target Market in Germany
A data profile of the people who buy, follow and care about Grohe in Germany — modelled from more than twelve digital signal sources. Grohe has an estimated audience of 657,258 people in Germany.
The average Grohe fan in Germany is 45.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hansgrohe, Obi (store), Hornbach, with strongest over-indexing on Hansgrohe (32.31× the country average).
Demographically, the Grohe audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Grohe fan in Germany is balanced, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hansgrohe.
At a glance
The key figures that characterise the Grohe profile in Germany.
Search interest · 12-month trend
Customer demographics of Grohe
46.0% are female, 54.0% are male, average age 45.2.
Gender split
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 45.2 |
| Estimated audience size | 657,258 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 28% |
Geography
Where the Grohe audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.68× | |
| 02 | Baden-Württemberg | ~100K | 1.38× | |
| 03 | Hessen | ~60K | 1.27× | |
| 04 | Bayern | ~100K | 1.19× | |
| 05 | Berlin | ~30K | 1.04× | |
| 06 | Niedersachsen | ~60K | 1.00× | |
| 07 | Brandenburg | ~20K | 1.00× | |
| 08 | Saarland | ~8K | 1.00× | |
| 09 | Rheinland-Pfalz | ~30K | 0.96× | |
| 10 | Hamburg | ~10K | 0.90× | |
| 11 | Schleswig-Holstein | ~20K | 0.89× | |
| 12 | Bremen | ~5K | 0.81× | |
| 13 | Thüringen | ~10K | 0.80× | |
| 14 | Sachsen | ~20K | 0.75× | |
| 15 | Sachsen-Anhalt | ~10K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Grohe audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hansgrohe | Home & Garden | 32.31× | ||
| 02 | WC (rapper) | Music & Radio | 9.39× | ||
| 03 | FRITZ!Box | Technology & Electronics | 5.58× | ||
| 04 | Western Union | Business & Career | 5.55× | ||
| 05 | Obi (store) | Shopping | 4.94× | ||
| 06 | Hornbach | Shopping | 4.68× | ||
| 07 | Fielmann | Health | 4.65× | ||
| 08 | Globus Baumarkt | Shopping | 4.43× | ||
| 09 | Vodafone | Technology & Electronics | 3.97× | ||
| 10 | FOCUS Online | News | 3.87× | ||
| 11 | Manufacturing | Business & Career | 3.84× | ||
| 12 | Kaufland | Shopping | 3.67× | ||
| 13 | Deutsche Bahn | Cars & Mobility | 3.51× | ||
| 14 | Bild | News | 3.50× | ||
| 15 | Netto Marken-Discount | Shopping | 3.01× | ||
| 16 | Amazon.com | Shopping | 2.99× | ||
| 17 | EBay | Shopping | 2.97× | ||
| 18 | Smartphones | Technology & Electronics | 2.80× | ||
| 19 | Discount stores | Shopping | 2.63× | ||
| 20 | Germany | Travel & Leisure | 2.54× |
Personality of the Grohe audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.99× | |
| Spirituality | BALANCE | 1.81× | |
| DIY Mentality | THRILL | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Individualism | JOY | 0.71× | |
| Sports Activity | POWER | 0.92× |
Frequently asked questions
Who is Grohe's target market in Germany?
Grohe's target market in Germany covers an estimated 657,258 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grohe customers?
46.0% of the Grohe audience are female, 54.0% are male, with an average age of 45.2 years.
Which brands do Grohe fans like most?
Grohe fans show strongest brand affinity for Hansgrohe (32.31×), Obi (store) (4.94×), and Hornbach (4.68×) over the country average.
Where do Grohe fans live in Germany?
Grohe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Grohe fans also like?
Beyond Grohe itself, the audience over-indexes on Obi (store) (4.94×), Hornbach (4.68×), FRITZ!Box (5.58×), and Bild (3.5×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Grohe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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