Rascasse Audience Intelligence

Globus Baumarkt Target Market in Germany

A data profile of the people who buy, follow and care about Globus Baumarkt in Germany — modelled from more than twelve digital signal sources. Globus Baumarkt has an estimated audience of 8,779,762 people in Germany.

#4among Hardware store in Germany#63among Brand in Germany#39in Shopping

The average Globus Baumarkt fan in Germany is 43.0 years old, more female, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Bayern.

Top brand affinities include Hornbach, Obi (store), Kaufland, with strongest over-indexing on Hornbach (5.52× the country average).

Demographically, the Globus Baumarkt audience skews more female with an average age of 43.0, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Globus Baumarkt fan in Germany is more female, around 43.0 years old, with strong DIY Mentality tendencies and a notable affinity for Hornbach.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Globus Baumarkt profile in Germany.

Audience size
8.8M
in Germany
Gender
57.4%♀
42.6% male
Age
43.0
average years
Country rank
#438
Brand in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Globus Baumarkt

57.4% are female, 42.6% are male, average age 43.0.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Globus Baumarkt audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age43.0
Estimated audience size8,779,762
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Globus Baumarkt audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3923%
40-4927%
50+24%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Globus Baumarkt audience comes from Germany.

Worldwide audience distribution share by country for Globus Baumarkt
CountryShare
Germany96.6%
Luxembourg1.3%
France0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Globus Baumarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Globus Baumarkt customers by region in Germany
#RegionReachAffinity×
01Saarland~800K5.58×
02Rheinland-Pfalz~1.5M2.35×
03Sachsen-Anhalt~400K1.13×
04Hessen~1M1.02×
05Thüringen~300K0.84×
06Baden-Württemberg~1.5M0.72×
07Bayern~1.5M0.60×
08Brandenburg~300K0.59×
09Sachsen~400K0.57×
10Niedersachsen~800K0.55×
11Mecklenburg-Vorpommern~200K0.55×
12Berlin~300K0.52×
13Schleswig-Holstein~200K0.34×
14Nordrhein-Westfalen~1M0.30×
15Hamburg~90K0.28×
16Bremen~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Globus Baumarkt, Germany
0.14×1.00×5.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Globus Baumarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Globus Baumarkt audience
#·InterestCategoryAffinity×
01HellwegHome & Garden6.29×
02HornbachShopping5.52×
03Obi (store)Shopping4.12×
04WoolworthsShopping4.03×
05Western UnionBusiness & Career3.61×
06KauflandShopping3.55×
07Netto Marken-DiscountShopping3.27×
08Hardware storeHome & Garden3.10×
09toom BaumarktShopping3.01×
10EssoCars & Mobility2.77×
11JYSKHome & Garden2.07×
12ADACCars & Mobility2.03×
13NatureHome & Garden1.89×
14KitchenHome & Garden1.84×
15TagesschauMovies & TV1.82×
16FamilyKids & Family1.74×
17Müller (company)Food & Beverages1.64×
18AldiShopping1.59×
19REWEShopping1.57×
20Google MapsInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Globus Baumarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Globus Baumarkt audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.60×
Need for SecurityCONSERVATISM1.48×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Globus Baumarkt audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Globus Baumarkt's target market in Germany?

Globus Baumarkt's target market in Germany covers an estimated 8,779,762 people, concentrated in Rheinland-Pfalz and Baden-Württemberg.

02

What is the gender split and age of Globus Baumarkt customers?

57.4% of the Globus Baumarkt audience are female, 42.6% are male, with an average age of 43.0 years.

03

Which brands do Globus Baumarkt fans like most?

Globus Baumarkt fans show strongest brand affinity for Hornbach (5.52×), Obi (store) (4.12×), and Kaufland (3.55×) over the country average.

04

Where do Globus Baumarkt fans live in Germany?

Globus Baumarkt fans in Germany are most concentrated in Rheinland-Pfalz (reach ~1.5M), Baden-Württemberg (reach ~1.5M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Globus Baumarkt fans also like?

Beyond Globus Baumarkt itself, the audience over-indexes on Obi (store) (4.12×), Kaufland (3.55×), Netto Marken-Discount (3.27×), and Woolworths (4.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in Germany

See Globus Baumarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Globus Baumarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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