Globus Baumarkt Audience in Germany
Globus Baumarkt has an estimated audience of 7,840,850 people in Germany. 57.8% are female, 42.2% are male, average age 42.7. Top regions: Rheinland-Pfalz, Baden-Württemberg, Bayern. Top brand affinities: Obi (store), Western Union, Satire, German television comedy, Netto Marken-Discount.
The average Globus Baumarkt fan in Germany is 42.7 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Bayern. Top brand affinities include Obi (store), Western Union, Satire, with strongest over-indexing on Obi (store) (4.28× the country average). Demographically, the Globus Baumarkt audience skews more female with an average age of 42.7, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Globus Baumarkt fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.7 |
| Estimated audience size | 7,840,850 |
Audience persona
The typical Globus Baumarkt fan in Germany is more female, around 42.7 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 1,755,353 | 2.37× |
| Baden-Württemberg | 1,517,372 | 0.75× |
| Bayern | 1,483,738 | 0.62× |
| Hessen | 1,155,667 | 1.03× |
| Nordrhein-Westfalen | 1,015,866 | 0.31× |
| Niedersachsen | 822,794 | 0.57× |
| Saarland | 759,106 | 5.37× |
| Sachsen-Anhalt | 428,335 | 1.12× |
| Sachsen | 423,124 | 0.58× |
| Berlin | 365,958 | 0.55× |
| Thüringen | 313,474 | 0.83× |
| Brandenburg | 277,588 | 0.61× |
| Schleswig-Holstein | 184,608 | 0.35× |
| Mecklenburg-Vorpommern | 156,128 | 0.55× |
| Hamburg | 98,384 | 0.29× |
| Bremen | 10,244 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 4.28× | Shopping |
| Western Union | 7.15× | Business & Career |
| Satire | 7.31× | Literature |
| German television comedy | 8.46× | Movies & TV |
| Netto Marken-Discount | 3.1× | Shopping |
| Hornbach | 3.12× | Shopping |
| Tagesschau | 2.14× | Movies & TV |
| Woolworths | 3.87× | Shopping |
| Headphones | 5.29× | Technology & Electronics |
| Allgäu | 5.58× | Travel & Leisure |
| Bauhaus | 2.11× | Shopping |
| Pets | 1.64× | Pets & Animals |
| Hardware store | 2.85× | Home & Garden |
| Family | 1.6× | Kids & Family |
| Transfermarkt | 2.2× | Sports |
| Automobiles | 1.61× | Cars & Mobility |
| REWE | 1.69× | Shopping |
| Country rap | 4.5× | Music & Radio |
| Hygiene | 2.52× | Beauty & Wellness |
| Freeware | 2.05× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Need for Security | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 1.08 |
| Pet Ownership | JOY | 1.05 |
| Sports Activity | POWER | 1.05 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.7% |
| Luxembourg | 1.4% |
| France | 0.8% |
See Globus Baumarkt audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
- Thomas Philipps (8,323,238)
Frequently asked questions
How many fans does Globus Baumarkt have in Germany?
Globus Baumarkt has an estimated audience of 7,840,850 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Globus Baumarkt fans?
57.8% of Globus Baumarkt fans are female, 42.2% are male, with an average age of 42.7 years.
Which brands do Globus Baumarkt fans like most?
Globus Baumarkt fans show strongest brand affinity for Obi (store) (4.28×), Western Union (7.15×), and Satire (7.31×) over the country average.
Where do Globus Baumarkt fans live in Germany?
Globus Baumarkt fans in Germany are most concentrated in Rheinland-Pfalz (reach 1,755,353), Baden-Württemberg (reach 1,517,372), and Bayern (reach 1,483,738). These three regions account for the largest share of the active audience.
What other brands do Globus Baumarkt fans also like?
Beyond Globus Baumarkt itself, the audience over-indexes on Western Union (7.15×), Satire (7.31×), German television comedy (8.46×), and Netto Marken-Discount (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Globus Baumarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.