Water bottle Audience in Germany
Water bottle has an estimated audience of 656,369 people in Germany. 62.3% are female, 37.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, VfL Wolfsburg, Experiential gifts, Slipper lobster, Progressive rock.
The average Water bottle fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, VfL Wolfsburg, Experiential gifts, with strongest over-indexing on Rossmann (1.64× the country average). Demographically, the Water bottle audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Water bottle fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 37.9 |
| Estimated audience size | 656,369 |
Audience persona
The typical Water bottle fan in Germany is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,189 | 1.35× |
| Bayern | 108,577 | 1.03× |
| Baden-Württemberg | 93,492 | 1.04× |
| Niedersachsen | 65,695 | 1.03× |
| Hessen | 56,728 | 1.13× |
| Berlin | 34,214 | 1.17× |
| Rheinland-Pfalz | 32,750 | 1× |
| Sachsen | 28,665 | 0.89× |
| Schleswig-Holstein | 23,153 | 0.98× |
| Hamburg | 18,471 | 1.25× |
| Brandenburg | 18,187 | 0.89× |
| Sachsen-Anhalt | 13,394 | 0.79× |
| Thüringen | 13,322 | 0.8× |
| Mecklenburg-Vorpommern | 9,598 | 0.77× |
| Saarland | 6,907 | 0.86× |
| Bremen | 5,822 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.64× | Shopping |
| VfL Wolfsburg | 2.79× | Sports |
| Experiential gifts | 9.03× | Shopping |
| Slipper lobster | 28.44× | Pets & Animals |
| Progressive rock | 2.15× | Music & Radio |
| Artistic inspiration | 1.63× | Arts & Culture |
| CustomInk | 19.5× | Shopping |
| Ubrique | 28.26× | Travel & Leisure |
| Sloe gin | 23.19× | Food & Beverages |
| Natural rubber | 2.14× | Cars & Mobility |
| Mechanic | 1.87× | Cars & Mobility |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Mothercare | 1.56× | Kids & Family |
| Kettlebell lifting | 5.13× | Sports |
| Este, Veneto | 1.67× | Travel & Leisure |
| Grappling | 1.5× | Sports |
| Emperor Entertainment Group | 2.39× | Business & Career |
| Ireen Sheer | 1.8× | Music & Radio |
| Kayla Collins | 33.09× | Movies & TV |
| Information sensitivity | 3.18× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.25 |
| Sustainability | BALANCE | 2.14 |
| Design Affinity | PREMIUM | 1.99 |
| Creativity | OPEN | 1.88 |
| Sports Activity | POWER | 1.78 |
| Individualism | JOY | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| Japan | 10.0% |
| United Kingdom | 4.7% |
See Water bottle audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Water bottle have in Germany?
Water bottle has an estimated audience of 656,369 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Water bottle fans?
62.3% of Water bottle fans are female, 37.7% are male, with an average age of 37.9 years.
Which brands do Water bottle fans like most?
Water bottle fans show strongest brand affinity for Rossmann (1.64×), VfL Wolfsburg (2.79×), and Experiential gifts (9.03×) over the country average.
Where do Water bottle fans live in Germany?
Water bottle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,189), Bayern (reach 108,577), and Baden-Württemberg (reach 93,492). These three regions account for the largest share of the active audience.
What other brands do Water bottle fans also like?
Beyond Water bottle itself, the audience over-indexes on VfL Wolfsburg (2.79×), Experiential gifts (9.03×), Slipper lobster (28.44×), and Progressive rock (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.