Rascasse Audience Intelligence

Water bottle Audience in Germany

A data profile of the people who buy, follow and care about Water bottle in Germany — modelled from more than twelve digital signal sources. Water bottle has an estimated audience of 656,369 people in Germany.

#4009among Topic in Germany#445in Food & Beverages

The average Water bottle fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Water filter, Fresh water, Water pollution, with strongest over-indexing on Water filter (39.98× the country average).

Demographically, the Water bottle audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Water bottle fan in Germany is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Water filter.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water bottle profile in Germany.

Audience size
656K
in Germany
Gender
62.3%♀
37.7% male
Age
37.9
average years
Country rank
#9342
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water bottle fans

62.3% are female, 37.7% are male, average age 37.9.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Water bottle audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age37.9
Estimated audience size656,369
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Water bottle audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3923%
40-4923%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Water bottle audience comes from Germany.

Worldwide audience distribution share by country for Water bottle
CountryShare
United States28.9%
Japan10.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water bottle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Water bottle fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.29×
02Berlin~40K1.28×
03Hamburg~20K1.25×
04Hessen~60K1.17×
05Bremen~6K1.11×
06Baden-Württemberg~90K1.03×
07Bayern~100K1.02×
08Niedersachsen~60K1.00×
09Rheinland-Pfalz~30K1.00×
10Schleswig-Holstein~20K0.97×
11Brandenburg~20K0.89×
12Saarland~7K0.89×
13Sachsen~30K0.87×
14Thüringen~10K0.84×
15Sachsen-Anhalt~10K0.80×
16Mecklenburg-Vorpommern~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Water bottle, Germany
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water bottle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water bottle audience
#·InterestCategoryAffinity×
01Water filterFood & Beverages39.98×
02EvianFood & Beverages34.58×
03Water pollutionPolitics & Society29.55×
04Fresh waterFood & Beverages26.60×
05SmuleMusic & Radio24.93×
06Sustainable packagingShopping23.00×
07Cherry blossomHome & Garden22.90×
08CigarFood & Beverages20.00×
09Oettinger BeerFood & Beverages14.72×
10Dua LipaMusic & Radio12.00×
11Lothar MatthäusSports7.54×
12Mineral waterFood & Beverages7.52×
13Korean cuisineFood & Beverages7.51×
14SpVgg Greuther FürthSports7.11×
15Onet.plNews6.55×
16Day spaBeauty & Wellness5.44×
17KitchenwareHome & Garden4.49×
18RB LeipzigSports3.63×
19KitchenHome & Garden3.11×
20PostbankBusiness & Career2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water bottle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water bottle audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.24×
Risk AppetiteTHRILL2.02×
SustainabilityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water bottle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Need for SecurityCONSERVATISM0.80×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water bottle have in Germany?

Water bottle has an estimated audience of 656,369 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Water bottle fans?

62.3% of Water bottle fans are female, 37.7% are male, with an average age of 37.9 years.

03

Which brands do Water bottle fans like most?

Water bottle fans show strongest brand affinity for Water filter (39.98×), Fresh water (26.6×), and Water pollution (29.55×) over the country average.

04

Where do Water bottle fans live in Germany?

Water bottle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Water bottle fans also like?

Beyond Water bottle itself, the audience over-indexes on Fresh water (26.6×), Water pollution (29.55×), Dua Lipa (12×), and Cigar (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Water bottle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Water bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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