Rascasse Audience Intelligence

Water bottle Audience in United States

A data profile of the people who buy, follow and care about Water bottle in United States — modelled from more than twelve digital signal sources. Water bottle has an estimated audience of 6,848,317 people in United States.

#3071among Topic in United States#371in Food & Beverages

The average Water bottle fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Cherry blossom, with strongest over-indexing on Planet Fitness (2.23× the country average).

Demographically, the Water bottle audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water bottle fan in United States is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water bottle profile in United States.

Audience size
6.8M
in United States
Gender
66.9%♀
33.1% male
Age
39.7
average years
Country rank
#5116
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water bottle fans

66.9% are female, 33.1% are male, average age 39.7.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Water bottle audience in United States
MetricValue
Female66.9%
Male33.1%
Average age39.7
Estimated audience size6,848,317
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Water bottle audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Water bottle audience comes from United States.

Worldwide audience distribution share by country for Water bottle
CountryShare
United States28.9%
Japan10.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water bottle audience in United States is strongest.

Fig. 05

Top regions by affinity

Water bottle fans by region: top regions in United States
#RegionReachAffinity×
01California~900K1.24×
02Texas~700K1.18×
03Iowa~70K1.18×
04Nebraska~40K1.17×
05Minnesota~100K1.16×
06Illinois~300K1.15×
07North Dakota~20K1.15×
08New Jersey~200K1.14×
09Kansas~60K1.12×
10Arizona~200K1.11×
11South Dakota~20K1.11×
12New York~400K1.10×
13Massachusetts~100K1.10×
14Connecticut~80K1.10×
15Pennsylvania~200K1.08×
16Utah~70K1.08×
17Virginia~200K1.07×
18Georgia~200K1.06×
19Wisconsin~100K1.06×
20Michigan~200K1.04×
21Indiana~100K1.04×
22Maryland~100K1.04×
23Missouri~100K1.04×
24North Carolina~200K1.03×
25Washington~100K1.03×
26Ohio~200K0.99×
27Arkansas~60K0.99×
28South Carolina~100K0.98×
29Oregon~80K0.97×
30Kentucky~80K0.96×
31Idaho~30K0.96×
32Rhode Island~20K0.96×
33Florida~400K0.95×
34Hawaii~30K0.95×
35Nevada~60K0.94×
36Alabama~90K0.93×
37Oklahoma~70K0.93×
38Colorado~100K0.92×
39Delaware~20K0.92×
40Tennessee~100K0.91×
41New Hampshire~20K0.91×
42New Mexico~30K0.90×
43Vermont~10K0.90×
44Louisiana~80K0.88×
45Maine~20K0.88×
46Mississippi~50K0.83×
47West Virginia~30K0.83×
48Montana~20K0.83×
49Alaska~10K0.79×
50Washington, District of Columbia~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Water bottle, United States
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water bottle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water bottle audience
#·InterestCategoryAffinity×
01LakelandHome & Garden12.72×
02Cherry blossomHome & Garden11.74×
03Hydro FlaskHome & Garden7.08×
04ZazzleFashion & Accessoires6.87×
05Bottled waterFood & Beverages6.30×
06ReuseHome & Garden5.13×
07Universal StudiosMovies & TV3.43×
08Diaper bagKids & Family3.21×
09Sustainable energyHome & Garden2.32×
10Non-fiction booksLiterature2.26×
11Planet FitnessSports2.23×
12Valentine's DayKids & Family2.14×
13Circle KShopping1.94×
14Renewable energyBusiness & Career1.83×
15Cyber MondayShopping1.80×
16Discount storesShopping1.74×
17MetaphysicsBusiness & Career1.73×
18FedExBusiness & Career1.70×
19Subscription business modelShopping1.62×
20Black Friday (shopping)Shopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water bottle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water bottle audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.59×
IndulgenceJOY1.55×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water bottle audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.89×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water bottle have in United States?

Water bottle has an estimated audience of 6,848,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water bottle fans?

66.9% of Water bottle fans are female, 33.1% are male, with an average age of 39.7 years.

03

Which brands do Water bottle fans like most?

Water bottle fans show strongest brand affinity for Planet Fitness (2.23×), Diaper bag (3.21×), and Cherry blossom (11.74×) over the country average.

04

Where do Water bottle fans live in United States?

Water bottle fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Water bottle fans also like?

Beyond Water bottle itself, the audience over-indexes on Diaper bag (3.21×), Cherry blossom (11.74×), Bottled water (6.3×), and Zazzle (6.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Water bottle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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