Water bottle Audience in United States

Water bottle has an estimated audience of 6,848,317 people in United States. 66.9% are female, 33.1% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Bachelor of Business Administration, Hobby Lobby, Bottled water, Ponytail.

The average Water bottle fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Bachelor of Business Administration, Hobby Lobby, with strongest over-indexing on Planet Fitness (4.19× the country average). Demographically, the Water bottle audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Water bottle fans

Demographic split for Water bottle audience in United States
MetricValue
Female66.9%
Male33.1%
Average age39.7
Estimated audience size6,848,317

Audience persona

The typical Water bottle fan in United States is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Water bottle in United States
RegionReachAffinity
California974,7051.29×
Texas706,2961.2×
Florida489,3341.06×
New York456,0081.19×
Illinois270,9881.19×
Pennsylvania249,5721.08×
Georgia226,2901.07×
North Carolina219,1891.06×
Ohio214,6851.02×
New Jersey200,8071.15×
Michigan192,1291.07×
Virginia175,2911.05×
Arizona153,2521.1×
Washington149,3141.09×
Massachusetts147,8961.1×
Tennessee133,6740.97×
Maryland129,8241.1×
Indiana128,0101.02×
Minnesota119,3731.22×
Missouri115,9101.05×
Wisconsin109,0331.06×
Colorado99,6070.92×
South Carolina98,8040.96×
Alabama93,1660.97×
Kentucky80,2090.93×
Louisiana80,0710.91×
Connecticut77,5891.13×
Oregon73,8430.94×
Oklahoma69,9420.92×
Utah67,4331.1×
Nevada63,5340.96×
Iowa62,9691.12×
Kansas56,9651.06×
Arkansas54,2450.96×
Mississippi47,2790.84×
Nebraska37,4901.09×
Idaho31,1020.91×
New Mexico30,3780.88×
Hawaii27,6240.94×
West Virginia26,4430.83×
New Hampshire24,5260.91×
Maine20,8020.85×
Rhode Island20,7700.95×
Washington, District of Columbia16,9510.82×
Delaware16,6940.88×
South Dakota15,4030.97×
North Dakota14,7851.05×
Montana14,4540.76×
Alaska10,3420.71×
Vermont10,1810.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water bottle audience
BrandAffinityCategory
Planet Fitness4.19×Sports
Bachelor of Business Administration24.65×Business & Career
Hobby Lobby2.45×Home & Garden
Bottled water7.21×Food & Beverages
Ponytail5.93×Fashion & Accessoires
Lakeland18.71×Home & Garden
Cherry blossom12.53×Home & Garden
Princess Polly5.25×Fashion & Accessoires
Metaphysics2.81×Business & Career
MSN1.93×News
Happiness1.56×Health
Funko5.23×Kids & Family
Aldi1.9×Shopping
Golf Channel2.88×Sports
Food storage5.59×Home & Garden
Bass guitar2.36×Music & Radio
Largemouth bass4.48×Food & Beverages
American Apparel5.69×Fashion & Accessoires
Labrador4.32×Pets & Animals
Miniature Schnauzer3.98×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water bottle audience
TraitClusterScore
SustainabilityBALANCE1.81
Design AffinityPREMIUM1.4
IndulgenceJOY1.37
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.34
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Water bottle
CountryShare
United States28.9%
Japan10.0%
United Kingdom4.7%

See Water bottle audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Water bottle have in United States?

Water bottle has an estimated audience of 6,848,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Water bottle fans?

66.9% of Water bottle fans are female, 33.1% are male, with an average age of 39.7 years.

Which brands do Water bottle fans like most?

Water bottle fans show strongest brand affinity for Planet Fitness (4.19×), Bachelor of Business Administration (24.65×), and Hobby Lobby (2.45×) over the country average.

Where do Water bottle fans live in United States?

Water bottle fans in United States are most concentrated in California (reach 974,705), Texas (reach 706,296), and Florida (reach 489,334). These three regions account for the largest share of the active audience.

What other brands do Water bottle fans also like?

Beyond Water bottle itself, the audience over-indexes on Bachelor of Business Administration (24.65×), Hobby Lobby (2.45×), Bottled water (7.21×), and Ponytail (5.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.