Reuse Audience in United States

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Reuse has an estimated audience of 4,726,957 people in United States. 70.6% are female, 29.4% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Dora's, Recycling, Kitchenware, Kitchen utensil, Home repair.

The average Reuse fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dora's, Recycling, Kitchenware, with strongest over-indexing on Dora's (20.33× the country average). Demographically, the Reuse audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Reuse fans

Demographic split for Reuse audience in United States
MetricValue
Female70.6%
Male29.4%
Average age38.1
Estimated audience size4,726,957

Audience persona

The typical Reuse fan in United States is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Dora's.

Top regions in United States

Top regions ranked by reach for Reuse in United States
RegionReachAffinity
California642,5341.24×
Texas410,8971.01×
New York384,6801.46×
Florida313,6440.98×
Washington164,1131.73×
Illinois161,7081.03×
Pennsylvania158,5461×
Ohio144,1830.99×
Virginia143,7581.25×
North Carolina139,8220.98×
Georgia137,4160.94×
Michigan121,3670.98×
New Jersey120,5601×
Massachusetts107,2321.15×
Minnesota101,8851.5×
Arizona100,9421.05×
Maryland90,0601.11×
Tennessee80,0660.84×
Indiana79,2260.92×
Colorado78,0941.05×
Oregon70,0861.29×
Missouri68,9020.9×
Wisconsin64,8780.91×
South Carolina56,6360.8×
Alabama55,6010.84×
Kentucky52,3600.88×
Connecticut46,7420.99×
Louisiana45,9470.75×
Oklahoma44,6730.85×
Hawaii43,6552.15×
Utah40,3600.95×
Nevada37,2030.81×
Iowa34,2290.88×
Kansas32,5090.87×
Arkansas29,6110.76×
Mississippi27,6470.71×
Idaho23,0470.97×
Nebraska21,8570.92×
New Mexico21,4010.9×
West Virginia19,1980.87×
Maine17,6401.04×
New Hampshire17,5760.94×
Washington, District of Columbia17,0101.2×
Rhode Island12,7290.85×
Montana11,1340.85×
Alaska10,2181.01×
Vermont9,3481.13×
Delaware9,2710.71×
South Dakota7,5090.69×
North Dakota6,4200.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reuse audience
BrandAffinityCategory
Dora's20.33×Home & Garden
Recycling4.72×Home & Garden
Kitchenware3.53×Home & Garden
Kitchen utensil4.11×Home & Garden
Home repair2.85×Home & Garden
Microwave oven3.82×Home & Garden
Hobby Lobby2.29×Home & Garden
Dollar General2.29×Shopping
Camelbak20.28×Sports
Drill bit4.43×Home & Garden
Sales promotion1.88×Shopping
Dollar Tree2.16×Shopping
Exhibition game2.95×Games
Food storage6.08×Home & Garden
Money back guarantee2.92×Shopping
Fox News Channel1.52×Movies & TV
Pinterest1.71×Internet & Social Media
Gardener4.42×Home & Garden
Old age3.07×Politics & Society
Recipes1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reuse audience
TraitClusterScore
SustainabilityBALANCE2.56
Design AffinityPREMIUM1.7
Luxury OrientationPREMIUM1.51
Family OrientationCONSERVATISM1.48
Healthy LifestyleBALANCE1.45
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Reuse
CountryShare
United States20.3%
United Kingdom8.0%
Germany6.0%

See Reuse audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Reuse have in United States?

Reuse has an estimated audience of 4,726,957 people in United States, concentrated in California and Texas.

What is the gender split and age of Reuse fans?

70.6% of Reuse fans are female, 29.4% are male, with an average age of 38.1 years.

Which brands do Reuse fans like most?

Reuse fans show strongest brand affinity for Dora's (20.33×), Recycling (4.72×), and Kitchenware (3.53×) over the country average.

Where do Reuse fans live in United States?

Reuse fans in United States are most concentrated in California (reach 642,534), Texas (reach 410,897), and New York (reach 384,680). These three regions account for the largest share of the active audience.

What other brands do Reuse fans also like?

Beyond Reuse itself, the audience over-indexes on Recycling (4.72×), Kitchenware (3.53×), Kitchen utensil (4.11×), and Home repair (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.