Rascasse Audience Intelligence

Reuse Audience in United States

A data profile of the people who buy, follow and care about Reuse in United States — modelled from more than twelve digital signal sources. Reuse has an estimated audience of 4,726,957 people in United States.

#3910among Topic in United States#471in Home & Garden

The average Reuse fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dora's, Lindsey Graham, Recycling, with strongest over-indexing on Dora's (20.33× the country average).

Demographically, the Reuse audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reuse fan in United States is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Dora's.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reuse profile in United States.

Audience size
4.7M
in United States
Gender
70.6%♀
29.4% male
Age
38.1
average years
Country rank
#7011
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reuse fans

70.6% are female, 29.4% are male, average age 38.1.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Reuse audience in United States
MetricValue
Female70.6%
Male29.4%
Average age38.1
Estimated audience size4,726,957
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Reuse audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Reuse audience comes from United States.

Worldwide audience distribution share by country for Reuse
CountryShare
United States20.3%
United Kingdom8.0%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reuse audience in United States is strongest.

Fig. 05

Top regions by affinity

Reuse fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.88×
02Washington~100K1.55×
03Minnesota~90K1.40×
04New York~400K1.34×
05Virginia~100K1.25×
06Oregon~70K1.23×
07California~600K1.14×
08Vermont~9K1.14×
09Texas~400K1.10×
10Washington, District of Columbia~20K1.08×
11Massachusetts~100K1.07×
12Maryland~90K1.07×
13North Carolina~200K1.06×
14Maine~20K1.05×
15Alaska~10K1.03×
16Kentucky~60K1.02×
17Idaho~20K1.02×
18Pennsylvania~200K1.00×
19Illinois~200K1.00×
20Nebraska~20K1.00×
21Michigan~100K0.99×
22Arizona~100K0.99×
23Ohio~100K0.97×
24New Jersey~100K0.97×
25Colorado~70K0.97×
26Connecticut~50K0.97×
27Georgia~100K0.95×
28New Hampshire~20K0.95×
29Kansas~30K0.94×
30New Mexico~20K0.94×
31Rhode Island~10K0.94×
32Montana~10K0.94×
33Indiana~80K0.93×
34Wisconsin~70K0.93×
35West Virginia~20K0.93×
36Missouri~70K0.92×
37Utah~40K0.91×
38Iowa~40K0.91×
39Florida~300K0.90×
40Oklahoma~50K0.90×
41South Dakota~10K0.90×
42North Dakota~9K0.90×
43Alabama~60K0.89×
44South Carolina~60K0.88×
45Delaware~10K0.88×
46Arkansas~30K0.87×
47Nevada~40K0.86×
48Mississippi~30K0.85×
49Tennessee~80K0.82×
50Louisiana~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Reuse, United States
0.82×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reuse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reuse audience
#·InterestCategoryAffinity×
01Dora'sHome & Garden20.33×
02CamelbakSports20.28×
03Food storageHome & Garden6.08×
04RecyclingHome & Garden4.72×
05Drill bitHome & Garden4.43×
06GardenerHome & Garden4.42×
07Kitchen utensilHome & Garden4.11×
08Microwave ovenHome & Garden3.82×
09KitchenwareHome & Garden3.53×
10Lindsey GrahamPolitics & Society2.99×
11Exhibition gameGames2.95×
12Money back guaranteeShopping2.92×
13Home repairHome & Garden2.85×
14Hobby LobbyHome & Garden2.29×
15Dollar GeneralShopping2.29×
16Dollar TreeShopping2.16×
17Sam's ClubShopping2.13×
18Mitch McConnellPolitics & Society1.98×
19Sales promotionShopping1.88×
20PinterestInternet & Social Media1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reuse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reuse audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.30×
Community OrientationOPEN1.87×
DIY MentalityTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reuse audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Risk AppetiteTHRILL0.74×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reuse have in United States?

Reuse has an estimated audience of 4,726,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reuse fans?

70.6% of Reuse fans are female, 29.4% are male, with an average age of 38.1 years.

03

Which brands do Reuse fans like most?

Reuse fans show strongest brand affinity for Dora's (20.33×), Lindsey Graham (2.99×), and Recycling (4.72×) over the country average.

04

Where do Reuse fans live in United States?

Reuse fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Reuse fans also like?

Beyond Reuse itself, the audience over-indexes on Lindsey Graham (2.99×), Recycling (4.72×), Kitchenware (3.53×), and Kitchen utensil (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Reuse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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