Camelbak Audience in United States

Camelbak has an estimated audience of 781,999 people in United States. 68.3% are female, 31.7% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, Kendra Scott.

The average Camelbak fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (171.3× the country average). Demographically, the Camelbak audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Camelbak fans

Demographic split for Camelbak audience in United States
MetricValue
Female68.3%
Male31.7%
Average age41.9
Estimated audience size781,999

Audience persona

The typical Camelbak fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Camelbak in United States
RegionReachAffinity
California115,3001.34×
Texas70,9731.06×
Florida41,5060.78×
New York38,1530.87×
Colorado22,4241.82×
Illinois22,4130.86×
Pennsylvania22,1940.84×
North Carolina20,8410.89×
Virginia20,2121.06×
Arizona19,8261.24×
Georgia19,6420.82×
Washington18,4201.17×
Ohio17,4470.72×
Michigan16,6810.82×
New Jersey14,9920.75×
Massachusetts14,4610.94×
Utah14,3002.04×
Tennessee13,9330.89×
Maryland12,1820.91×
Missouri11,6110.92×
Minnesota11,0120.98×
Indiana10,9830.77×
Wisconsin10,4640.89×
Oregon10,2491.14×
South Carolina9,8400.84×
Alabama8,9690.82×
Nevada8,6081.14×
Oklahoma7,8460.9×
Kentucky7,8260.8×
Louisiana6,5750.65×
Connecticut6,3630.81×
Kansas6,0300.98×
Arkansas5,9840.93×
Idaho5,3961.38×
Iowa5,3000.82×
Hawaii4,8881.45×
New Mexico4,1241.05×
Mississippi3,8070.59×
New Hampshire3,6691.19×
Montana3,3651.55×
Maine3,0601.09×
Nebraska3,0240.77×
Washington, District of Columbia2,7471.17×
West Virginia2,7200.75×
Vermont1,9241.4×
Rhode Island1,8120.73×
Alaska1,6891.01×
Wyoming1,6301.41×
South Dakota1,5220.84×
North Dakota1,3310.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Camelbak audience
BrandAffinityCategory
Finnair171.3×Travel & Leisure
Capital One9.65×Business & Career
Google Maps9.02×Internet & Social Media
Indeed.com6.7×Business & Career
Kendra Scott14.8×Fashion & Accessoires
Circle K9.62×Shopping
DeviantArt9.61×Internet & Social Media
CarGurus7.84×Cars & Mobility
AccuWeather8.54×Home & Garden
Diane Keaton7.92×Movies & TV
Beetlejuice6.19×Movies & TV
Google News7.29×News
Khan Academy10.23×Business & Career
Enterprise Rent-A-Car7×Cars & Mobility
Billy Bob Thornton9.91×Movies & TV
Reuse16.08×Home & Garden
Bruce Willis7.81×Movies & TV
ICloud9.92×Technology & Electronics
Apple Store8.38×Shopping
Jeff Bezos11.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Camelbak audience
TraitClusterScore
Luxury OrientationPREMIUM1.43
SustainabilityBALANCE1.39
ExtroversionTHRILL1.3
Design AffinityPREMIUM1.27
Risk AppetiteTHRILL1.25
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Camelbak
CountryShare
United States37.9%
France7.8%
Japan6.2%

See Camelbak audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Camelbak have in United States?

Camelbak has an estimated audience of 781,999 people in United States, concentrated in California and Texas.

What is the gender split and age of Camelbak fans?

68.3% of Camelbak fans are female, 31.7% are male, with an average age of 41.9 years.

Which brands do Camelbak fans like most?

Camelbak fans show strongest brand affinity for Finnair (171.3×), Capital One (9.65×), and Google Maps (9.02×) over the country average.

Where do Camelbak fans live in United States?

Camelbak fans in United States are most concentrated in California (reach 115,300), Texas (reach 70,973), and Florida (reach 41,506). These three regions account for the largest share of the active audience.

What other brands do Camelbak fans also like?

Beyond Camelbak itself, the audience over-indexes on Capital One (9.65×), Google Maps (9.02×), Indeed.com (6.7×), and Kendra Scott (14.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Camelbak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.