Rascasse Audience Intelligence

Camelbak Target Market in United States

A data profile of the people who buy, follow and care about Camelbak in United States — modelled from more than twelve digital signal sources. Camelbak has an estimated audience of 772,150 people in United States.

#2897among Brand in United States#2626in Sports

The average Camelbak fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vacuum flask, Reuse, Hot chocolate, with strongest over-indexing on Vacuum flask (30.59× the country average).

Demographically, the Camelbak audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Camelbak fan in United States is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Vacuum flask.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Camelbak profile in United States.

Audience size
772K
in United States
Gender
68.4%♀
31.6% male
Age
40.3
average years
Country rank
#28105
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Camelbak

68.4% are female, 31.6% are male, average age 40.3.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Camelbak audience in United States
MetricValue
Female68.4%
Male31.6%
Average age40.3
Estimated audience size772,150
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Camelbak audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Camelbak audience comes from United States.

Worldwide audience distribution share by country for Camelbak
CountryShare
United States37.9%
France7.6%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Camelbak audience in United States is strongest.

Fig. 05

Top regions by affinity

Camelbak customers by region in United States
#RegionReachAffinity×
01Utah~10K1.68×
02Colorado~20K1.64×
03Hawaii~5K1.40×
04Montana~3K1.33×
05California~100K1.28×
06Vermont~2K1.28×
07Idaho~5K1.24×
08Arizona~20K1.17×
09Oregon~10K1.15×
10New Hampshire~3K1.12×
11Washington~20K1.10×
12Washington, District of Columbia~2K1.09×
13Nevada~8K1.07×
14Alaska~2K1.07×
15Virginia~20K1.06×
16New Mexico~4K1.05×
17New Jersey~20K1.04×
18Maine~3K1.04×
19Pennsylvania~30K1.03×
20New York~40K1.00×
21Kansas~6K0.98×
22Arkansas~6K0.96×
23South Dakota~2K0.95×
24Texas~60K0.94×
25North Dakota~1K0.93×
26Maryland~10K0.92×
27Missouri~10K0.92×
28Massachusetts~10K0.90×
29Delaware~2K0.90×
30Connecticut~7K0.89×
31West Virginia~3K0.89×
32Wisconsin~10K0.88×
33Oklahoma~7K0.88×
34Tennessee~10K0.87×
35South Carolina~10K0.87×
36North Carolina~20K0.86×
37Minnesota~9K0.86×
38Nebraska~3K0.86×
39Rhode Island~2K0.86×
40Illinois~20K0.84×
41Kentucky~8K0.84×
42Iowa~5K0.84×
43Georgia~20K0.82×
44Alabama~9K0.82×
45Indiana~10K0.80×
46Mississippi~5K0.80×
47Florida~40K0.79×
48Louisiana~8K0.77×
49Ohio~20K0.76×
50Michigan~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Camelbak, United States
0.75×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Camelbak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Camelbak audience
#·InterestCategoryAffinity×
01Vacuum flaskHome & Garden30.59×
02ReuseHome & Garden20.28×
03Hot chocolateFood & Beverages4.03×
04PosterArts & Culture2.78×
05Non-alcoholic beverageFood & Beverages2.35×
06Microwave ovenHome & Garden2.21×
07QVCMovies & TV2.03×
08Sustainable energyHome & Garden1.97×
09Hardware storeHome & Garden1.94×
10CountertopHome & Garden1.73×
11CabinetryHome & Garden1.72×
12IKEAHome & Garden1.70×
13Discount storesShopping1.69×
14Charitable organizationPolitics & Society1.68×
15PharmacyBusiness & Career1.60×
16InnovationBusiness & Career1.60×
17GeneticsKids & Family1.57×
18Real propertyHome & Garden1.55×
19KitchenwareHome & Garden1.55×
20Organic foodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Camelbak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Camelbak audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.49×
Community OrientationOPEN1.43×
DIY MentalityTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Camelbak audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Pet OwnershipJOY0.92×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Camelbak's target market in United States?

Camelbak's target market in United States covers an estimated 772,150 people, concentrated in California and Texas.

02

What is the gender split and age of Camelbak customers?

68.4% of the Camelbak audience are female, 31.6% are male, with an average age of 40.3 years.

03

Which brands do Camelbak fans like most?

Camelbak fans show strongest brand affinity for Vacuum flask (30.59×), Reuse (20.28×), and Hot chocolate (4.03×) over the country average.

04

Where do Camelbak fans live in United States?

Camelbak fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Camelbak fans also like?

Beyond Camelbak itself, the audience over-indexes on Reuse (20.28×), Hot chocolate (4.03×), IKEA (1.7×), and Organic food (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Camelbak audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Camelbak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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