Vacuum flask Audience in United States

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Vacuum flask has an estimated audience of 2,191,542 people in United States. 67.0% are female, 33.0% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Thermos, Dora's, Djerba, Camelbak, Klean Kanteen.

The average Vacuum flask fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Thermos, Dora's, Djerba, with strongest over-indexing on Thermos (58.49× the country average). Demographically, the Vacuum flask audience skews more female with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Vacuum flask fans

Demographic split for Vacuum flask audience in United States
MetricValue
Female67.0%
Male33.0%
Average age37.3
Estimated audience size2,191,542

Audience persona

The typical Vacuum flask fan in United States is more female, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for Thermos.

Top regions in United States

Top regions ranked by reach for Vacuum flask in United States
RegionReachAffinity
California320,1981.33×
Texas194,8711.03×
New York156,7691.28×
Florida143,6830.97×
Illinois78,7101.08×
Pennsylvania73,4281×
Georgia71,5261.06×
New Jersey69,9861.26×
North Carolina64,4830.98×
Ohio64,2220.95×
Virginia62,6401.17×
Michigan58,4331.02×
Washington55,1891.26×
Massachusetts47,4661.1×
Indiana45,8591.15×
Tennessee40,4690.92×
Louisiana39,9851.41×
Maryland39,7761.06×
Arizona33,9130.76×
South Carolina32,9091×
Wisconsin31,7960.96×
Missouri29,2480.83×
Minnesota28,4080.9×
Colorado26,7820.78×
Kentucky25,4960.93×
Alabama25,0830.82×
Oklahoma22,9330.94×
Connecticut20,4810.93×
Oregon19,7610.79×
Utah17,4250.89×
Arkansas16,9360.94×
Nevada16,4650.78×
Mississippi16,1310.89×
Kansas14,1640.82×
Iowa14,1540.78×
Hawaii12,4601.32×
West Virginia10,0890.99×
Delaware9,2011.52×
New Mexico9,0690.83×
Nebraska8,7910.8×
Idaho8,1980.75×
Washington, District of Columbia7,4741.13×
South Dakota6,9301.37×
New Hampshire6,3180.73×
Rhode Island6,1000.87×
Maine6,0970.78×
Montana4,9150.81×
Alaska4,8321.03×
North Dakota4,7231.05×
Vermont4,1051.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vacuum flask audience
BrandAffinityCategory
Thermos58.49×Home & Garden
Dora's30.57×Home & Garden
Djerba110.87×Travel & Leisure
Camelbak30.59×Sports
Klean Kanteen39.72×Home & Garden
Online shopping1.5×Shopping
Mate (beverage)51.39×Food & Beverages
Drinking water3.57×Food & Beverages
Fox News Channel1.54×Movies & TV
Costco1.69×Shopping
Bellroy21.14×Home & Garden
Toddler2.31×Kids & Family
First Solar28.79×Home & Garden
United States Postal Service1.76×Business & Career
Water bottle5.18×Food & Beverages
Infant clothing2.55×Kids & Family
Mug3.13×Food & Beverages
Christmas1.63×Kids & Family
Deer2.62×Pets & Animals
Starbucks1.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vacuum flask audience
TraitClusterScore
DIY MentalityTHRILL1.63
SustainabilityBALANCE1.62
PatriotismCONSERVATISM1.33
CreativityOPEN1.17
Early Adopter MentalityPOWER1.17
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Vacuum flask
CountryShare
Japan13.1%
United States12.3%
Taiwan9.6%

See Vacuum flask audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Vacuum flask have in United States?

Vacuum flask has an estimated audience of 2,191,542 people in United States, concentrated in California and Texas.

What is the gender split and age of Vacuum flask fans?

67.0% of Vacuum flask fans are female, 33.0% are male, with an average age of 37.3 years.

Which brands do Vacuum flask fans like most?

Vacuum flask fans show strongest brand affinity for Thermos (58.49×), Dora's (30.57×), and Djerba (110.87×) over the country average.

Where do Vacuum flask fans live in United States?

Vacuum flask fans in United States are most concentrated in California (reach 320,198), Texas (reach 194,871), and New York (reach 156,769). These three regions account for the largest share of the active audience.

What other brands do Vacuum flask fans also like?

Beyond Vacuum flask itself, the audience over-indexes on Dora's (30.57×), Djerba (110.87×), Camelbak (30.59×), and Klean Kanteen (39.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacuum flask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.