Rascasse Audience Intelligence

Vacuum flask Audience in United States

A data profile of the people who buy, follow and care about Vacuum flask in United States — modelled from more than twelve digital signal sources. Vacuum flask has an estimated audience of 2,191,542 people in United States.

#6022among Topic in United States#752in Home & Garden

The average Vacuum flask fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thermos, Dora's, Djerba, with strongest over-indexing on Thermos (58.49× the country average).

Demographically, the Vacuum flask audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vacuum flask fan in United States is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Thermos.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vacuum flask profile in United States.

Audience size
2.2M
in United States
Gender
67.0%♀
33.0% male
Age
37.3
average years
Country rank
#13244
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacuum flask fans

67.0% are female, 33.0% are male, average age 37.3.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Vacuum flask audience in United States
MetricValue
Female67.0%
Male33.0%
Average age37.3
Estimated audience size2,191,542
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Vacuum flask audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Vacuum flask audience comes from United States.

Worldwide audience distribution share by country for Vacuum flask
CountryShare
Japan12.8%
United States12.0%
Taiwan9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacuum flask audience in United States is strongest.

Fig. 05

Top regions by affinity

Vacuum flask fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.25×
02California~300K1.19×
03New York~100K1.13×
04Delaware~7K1.12×
05New Jersey~60K1.10×
06Virginia~60K1.10×
07Indiana~40K1.07×
08South Dakota~5K1.07×
09Hawaii~10K1.06×
10Washington, District of Columbia~7K1.06×
11Maryland~40K1.05×
12Massachusetts~50K1.04×
13Vermont~4K1.04×
14Georgia~70K1.02×
15Michigan~60K1.02×
16Washington~40K1.02×
17Pennsylvania~70K1.01×
18South Carolina~30K1.01×
19Alaska~5K1.01×
20North Dakota~5K1.01×
21Illinois~70K1.00×
22West Virginia~10K1.00×
23Mississippi~20K0.99×
24North Carolina~60K0.98×
25Kentucky~30K0.98×
26Arkansas~20K0.98×
27Rhode Island~7K0.98×
28Montana~6K0.98×
29Wisconsin~30K0.97×
30Oklahoma~20K0.97×
31Kansas~20K0.97×
32New Hampshire~8K0.97×
33Texas~200K0.96×
34New Mexico~10K0.96×
35Nebraska~10K0.96×
36Maine~8K0.96×
37Tennessee~40K0.95×
38Iowa~20K0.95×
39Idaho~10K0.95×
40Florida~100K0.94×
41Ohio~60K0.94×
42Alabama~30K0.94×
43Connecticut~20K0.94×
44Minnesota~30K0.93×
45Oregon~20K0.93×
46Nevada~20K0.93×
47Utah~20K0.92×
48Missouri~30K0.91×
49Colorado~30K0.89×
50Arizona~40K0.86×
Fig. 06

Affinity by region

Affinity by region — Vacuum flask, United States
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vacuum flask audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vacuum flask audience
#·InterestCategoryAffinity×
01DjerbaTravel & Leisure110.87×
02ThermosHome & Garden58.49×
03Mate (beverage)Food & Beverages51.39×
04Klean KanteenHome & Garden39.72×
05CamelbakSports30.59×
06Dora'sHome & Garden30.57×
07First SolarHome & Garden28.79×
08BellroyHome & Garden21.14×
09Water bottleFood & Beverages5.18×
10Drinking waterFood & Beverages3.57×
11MugFood & Beverages3.13×
12DeerPets & Animals2.62×
13Infant clothingKids & Family2.55×
14ToddlerKids & Family2.31×
15Mitch McConnellPolitics & Society2.01×
16Melania TrumpPolitics & Society1.91×
17United States Postal ServiceBusiness & Career1.76×
18CostcoShopping1.69×
19ChristmasKids & Family1.63×
20Online shoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vacuum flask audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vacuum flask audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
IndividualismJOY1.66×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vacuum flask audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.15×
Family OrientationCONSERVATISM1.16×
Social Media UsageJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vacuum flask have in United States?

Vacuum flask has an estimated audience of 2,191,542 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vacuum flask fans?

67.0% of Vacuum flask fans are female, 33.0% are male, with an average age of 37.3 years.

03

Which brands do Vacuum flask fans like most?

Vacuum flask fans show strongest brand affinity for Thermos (58.49×), Dora's (30.57×), and Djerba (110.87×) over the country average.

04

Where do Vacuum flask fans live in United States?

Vacuum flask fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vacuum flask fans also like?

Beyond Vacuum flask itself, the audience over-indexes on Dora's (30.57×), Djerba (110.87×), Camelbak (30.59×), and Klean Kanteen (39.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Vacuum flask audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacuum flask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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