Mug Audience in United States

Mug logo

Mug has an estimated audience of 17,526,282 people in United States. 66.8% are female, 33.2% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Historic site, Goop, Governor of Michigan, Vocal harmony.

The average Mug fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Historic site, Goop, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Mug audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Mug fans

Demographic split for Mug audience in United States
MetricValue
Female66.8%
Male33.2%
Average age45.1
Estimated audience size17,526,282

Audience persona

The typical Mug fan in United States is more female, around 45.1 years old, with strong Extroversion tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Mug in United States
RegionReachAffinity
California2,914,6811.51×
Texas1,657,0291.1×
Florida1,433,5201.21×
New York1,393,4271.42×
Illinois1,208,5802.07×
North Carolina846,2681.6×
Pennsylvania568,6120.96×
Colorado545,4931.97×
New Jersey544,1401.22×
Georgia505,0870.94×
Ohio458,8500.85×
Virginia442,5331.04×
Massachusetts412,3501.19×
Arizona412,2181.15×
Washington408,7161.16×
Michigan408,6980.89×
Tennessee344,5210.98×
Maryland307,5601.02×
Indiana298,5910.93×
Wisconsin253,2390.96×
Missouri242,9580.86×
Minnesota236,0870.94×
South Carolina223,4870.85×
Oregon219,8081.09×
Connecticut186,4581.06×
Utah175,7271.12×
Arkansas174,6501.21×
Nevada172,5201.02×
Kentucky172,4790.78×
Alabama169,4980.69×
Louisiana167,8040.74×
Oklahoma165,4530.85×
Kansas123,0540.89×
Iowa118,0590.82×
Mississippi104,9630.73×
Idaho74,8060.85×
Hawaii71,7090.95×
New Mexico71,1350.81×
Nebraska70,3700.8×
New Hampshire61,8630.9×
Washington, District of Columbia58,2291.11×
West Virginia56,1690.69×
Delaware52,4901.09×
Rhode Island51,4270.92×
Maine48,7020.78×
Montana36,0950.74×
Vermont25,8430.84×
North Dakota25,7210.71×
South Dakota25,6900.63×
Alaska25,0680.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mug audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Historic site9.88×Arts & Culture
Goop12.13×Internet & Social Media
Governor of Michigan15.39×Politics & Society
Vocal harmony8.48×Music & Radio
Grinch6.93×Movies & TV
Hibachi12.16×Food & Beverages
Google Home9.71×Technology & Electronics
Wok9.55×Food & Beverages
Mathcore11.21×Music & Radio
headspace12.8×Health
Grace Slick11.19×Music & Radio
Cherish (group)13.66×Music & Radio
Israel2.38×Travel & Leisure
TV Fanatic11.75×Movies & TV
No Escape (1994 film)11.55×Movies & TV
Hipster9.64×Politics & Society
Hardik Pandya14.96×Sports
La Jolla8.73×Travel & Leisure
Kikar HaShabbat15.07×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mug audience
TraitClusterScore
ExtroversionTHRILL1.47
IndividualismJOY1.32
IndulgenceJOY1.18
Community OrientationOPEN1.15
Price SensitivityPREMIUM1.1
CreativityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Mug
CountryShare
United States33.8%
Japan5.7%
United Kingdom5.6%

See Mug audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mug have in United States?

Mug has an estimated audience of 17,526,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Mug fans?

66.8% of Mug fans are female, 33.2% are male, with an average age of 45.1 years.

Which brands do Mug fans like most?

Mug fans show strongest brand affinity for Fairy godmother (20.49×), Historic site (9.88×), and Goop (12.13×) over the country average.

Where do Mug fans live in United States?

Mug fans in United States are most concentrated in California (reach 2,914,681), Texas (reach 1,657,029), and Florida (reach 1,433,520). These three regions account for the largest share of the active audience.

What other brands do Mug fans also like?

Beyond Mug itself, the audience over-indexes on Historic site (9.88×), Goop (12.13×), Governor of Michigan (15.39×), and Vocal harmony (8.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.