Rascasse Audience Intelligence

Poster Audience in United States

A data profile of the people who buy, follow and care about Poster in United States — modelled from more than twelve digital signal sources. Poster has an estimated audience of 12,160,132 people in United States.

#1940among Topic in United States#38in Arts & Culture

The average Poster fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Graphic design, Printing, Mug, with strongest over-indexing on Graphic design (2.68× the country average).

Demographically, the Poster audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poster fan in United States is balanced, around 43.6 years old, with strong Creativity tendencies and a notable affinity for Graphic design.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poster profile in United States.

Audience size
12.2M
in United States
Gender
55.0%♀
45.0% male
Age
43.6
average years
Country rank
#2931
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poster fans

55.0% are female, 45.0% are male, average age 43.6.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Poster audience in United States
MetricValue
Female55.0%
Male45.0%
Average age43.6
Estimated audience size12,160,132
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Poster audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Poster audience comes from United States.

Worldwide audience distribution share by country for Poster
CountryShare
United States25.0%
Japan10.5%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poster audience in United States is strongest.

Fig. 05

Top regions by affinity

Poster fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.21×
02Texas~1M1.18×
03Washington~300K1.13×
04New York~800K1.12×
05Georgia~400K1.11×
06Arizona~300K1.11×
07Idaho~70K1.10×
08Utah~100K1.09×
09New Mexico~70K1.08×
10Nebraska~70K1.08×
11Indiana~200K1.06×
12New Jersey~300K1.05×
13Oklahoma~100K1.05×
14Massachusetts~300K1.04×
15Oregon~100K1.04×
16South Dakota~30K1.04×
17Illinois~400K1.03×
18North Carolina~400K1.03×
19Connecticut~100K1.03×
20Kansas~100K1.03×
21North Dakota~30K1.02×
22Colorado~200K1.01×
23Virginia~300K1.00×
24Kentucky~200K1.00×
25Minnesota~200K0.99×
26Rhode Island~40K0.99×
27Pennsylvania~400K0.98×
28Maine~40K0.98×
29Vermont~20K0.98×
30Washington, District of Columbia~40K0.97×
31Michigan~300K0.96×
32Maryland~200K0.96×
33Missouri~200K0.96×
34Wisconsin~200K0.96×
35Nevada~100K0.96×
36Hawaii~50K0.96×
37Montana~30K0.96×
38Florida~800K0.95×
39Ohio~400K0.95×
40Louisiana~100K0.95×
41Arkansas~100K0.95×
42Alaska~20K0.95×
43Iowa~90K0.94×
44South Carolina~200K0.93×
45West Virginia~50K0.93×
46New Hampshire~40K0.92×
47Mississippi~90K0.91×
48Delaware~30K0.91×
49Alabama~200K0.90×
50Tennessee~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Poster, United States
0.89×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poster audience
#·InterestCategoryAffinity×
01The Truman ShowMovies & TV12.75×
02MugFood & Beverages4.45×
03SoupFood & Beverages3.69×
04Polyvinyl chlorideHome & Garden3.32×
05Hot chocolateFood & Beverages3.20×
06Graphic designBusiness & Career2.68×
07SleeveFashion & Accessoires2.46×
08UnisexFashion & Accessoires2.37×
09Dress shirtFashion & Accessoires2.30×
10PrintingTechnology & Electronics2.06×
11American EnglishBusiness & Career1.90×
12UndergarmentFashion & Accessoires1.87×
13ColorHome & Garden1.80×
14SiblingKids & Family1.77×
15ShirtFashion & Accessoires1.75×
16T-shirtFashion & Accessoires1.65×
17AdvertisingBusiness & Career1.62×
18AnthropologyBusiness & Career1.56×
19GiftShopping1.52×
20PaintingArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poster audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.34×
TraditionCONSERVATISM1.24×
IndividualismJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poster audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Quality AwarenessPREMIUM0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poster have in United States?

Poster has an estimated audience of 12,160,132 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Poster fans?

55.0% of Poster fans are female, 45.0% are male, with an average age of 43.6 years.

03

Which brands do Poster fans like most?

Poster fans show strongest brand affinity for Graphic design (2.68×), Printing (2.06×), and Mug (4.45×) over the country average.

04

Where do Poster fans live in United States?

Poster fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Poster fans also like?

Beyond Poster itself, the audience over-indexes on Printing (2.06×), Mug (4.45×), The Truman Show (12.75×), and Soup (3.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Poster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →