Poster Audience in United States
Poster has an estimated audience of 12,160,132 people in United States. 55.0% are female, 45.0% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: Graphic design, Printing, Mug, The Truman Show, Soup.
The average Poster fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Graphic design, Printing, Mug, with strongest over-indexing on Graphic design (2.68× the country average). Demographically, the Poster audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Poster fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 43.6 |
| Estimated audience size | 12,160,132 |
Audience persona
The typical Poster fan in United States is balanced, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Graphic design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,709,197 | 1.28× |
| Texas | 1,216,268 | 1.16× |
| New York | 843,958 | 1.24× |
| Florida | 843,706 | 1.02× |
| Illinois | 436,753 | 1.08× |
| Georgia | 427,209 | 1.14× |
| Pennsylvania | 407,248 | 0.99× |
| North Carolina | 363,092 | 0.99× |
| Ohio | 361,618 | 0.97× |
| New Jersey | 327,224 | 1.06× |
| Michigan | 318,610 | 1× |
| Virginia | 306,937 | 1.04× |
| Washington | 292,751 | 1.2× |
| Arizona | 275,073 | 1.11× |
| Massachusetts | 262,047 | 1.09× |
| Indiana | 240,575 | 1.08× |
| Tennessee | 234,774 | 0.96× |
| Maryland | 209,629 | 1× |
| Colorado | 196,985 | 1.03× |
| Missouri | 189,521 | 0.97× |
| Minnesota | 175,773 | 1.01× |
| South Carolina | 165,837 | 0.91× |
| Wisconsin | 165,453 | 0.9× |
| Alabama | 149,030 | 0.88× |
| Louisiana | 147,545 | 0.94× |
| Oregon | 147,337 | 1.06× |
| Kentucky | 142,492 | 0.93× |
| Oklahoma | 134,357 | 1× |
| Connecticut | 126,802 | 1.04× |
| Utah | 118,997 | 1.09× |
| Nevada | 111,932 | 0.95× |
| Kansas | 96,384 | 1.01× |
| Iowa | 96,272 | 0.96× |
| Mississippi | 91,564 | 0.91× |
| Arkansas | 89,917 | 0.9× |
| Nebraska | 64,909 | 1.06× |
| Idaho | 64,869 | 1.06× |
| New Mexico | 61,294 | 1.01× |
| West Virginia | 52,175 | 0.92× |
| Hawaii | 44,311 | 0.85× |
| New Hampshire | 43,870 | 0.92× |
| Maine | 41,332 | 0.95× |
| Washington, District of Columbia | 39,788 | 1.09× |
| Rhode Island | 39,038 | 1.01× |
| Montana | 32,879 | 0.97× |
| Delaware | 29,491 | 0.88× |
| South Dakota | 24,861 | 0.88× |
| North Dakota | 23,394 | 0.94× |
| Alaska | 21,428 | 0.82× |
| Vermont | 20,377 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graphic design | 2.68× | Business & Career |
| Printing | 2.06× | Technology & Electronics |
| Mug | 4.45× | Food & Beverages |
| The Truman Show | 12.75× | Movies & TV |
| Soup | 3.69× | Food & Beverages |
| Advertising | 1.62× | Business & Career |
| Gift | 1.52× | Shopping |
| Sleeve | 2.46× | Fashion & Accessoires |
| Undergarment | 1.87× | Fashion & Accessoires |
| Polyvinyl chloride | 3.32× | Home & Garden |
| Shirt | 1.75× | Fashion & Accessoires |
| Hot chocolate | 3.2× | Food & Beverages |
| T-shirt | 1.65× | Fashion & Accessoires |
| Painting | 1.51× | Arts & Culture |
| American English | 1.9× | Business & Career |
| Color | 1.8× | Home & Garden |
| Unisex | 2.37× | Fashion & Accessoires |
| Sibling | 1.77× | Kids & Family |
| Dress shirt | 2.3× | Fashion & Accessoires |
| Anthropology | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.35 |
| Sustainability | BALANCE | 1.87 |
| Patriotism | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 10.6% |
| United Kingdom | 6.3% |
See Poster audiences in other countries
More Arts & Culture audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Poster have in United States?
Poster has an estimated audience of 12,160,132 people in United States, concentrated in California and Texas.
What is the gender split and age of Poster fans?
55.0% of Poster fans are female, 45.0% are male, with an average age of 43.6 years.
Which brands do Poster fans like most?
Poster fans show strongest brand affinity for Graphic design (2.68×), Printing (2.06×), and Mug (4.45×) over the country average.
Where do Poster fans live in United States?
Poster fans in United States are most concentrated in California (reach 1,709,197), Texas (reach 1,216,268), and New York (reach 843,958). These three regions account for the largest share of the active audience.
What other brands do Poster fans also like?
Beyond Poster itself, the audience over-indexes on Printing (2.06×), Mug (4.45×), The Truman Show (12.75×), and Soup (3.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Poster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.