Poster Audience in Germany
Poster has an estimated audience of 2,404,931 people in Germany. 59.1% are female, 40.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Graphic design, Transfermarkt, Lush (band), Tagesschau, Furniture.
The average Poster fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Graphic design, Transfermarkt, Lush (band), with strongest over-indexing on Graphic design (3.05× the country average). Demographically, the Poster audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Poster fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 38.4 |
| Estimated audience size | 2,404,931 |
Audience persona
The typical Poster fan in Germany is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Graphic design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 651,699 | 1.24× |
| Bayern | 445,081 | 1.15× |
| Baden-Württemberg | 358,827 | 1.09× |
| Niedersachsen | 273,747 | 1.17× |
| Hessen | 202,528 | 1.11× |
| Rheinland-Pfalz | 122,606 | 1.02× |
| Berlin | 117,360 | 1.09× |
| Sachsen | 100,695 | 0.85× |
| Schleswig-Holstein | 96,901 | 1.12× |
| Hamburg | 72,614 | 1.34× |
| Brandenburg | 54,387 | 0.73× |
| Thüringen | 45,605 | 0.74× |
| Sachsen-Anhalt | 40,289 | 0.65× |
| Mecklenburg-Vorpommern | 33,141 | 0.72× |
| Saarland | 26,419 | 0.89× |
| Bremen | 22,261 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graphic design | 3.05× | Business & Career |
| Transfermarkt | 2.39× | Sports |
| Lush (band) | 8.74× | Music & Radio |
| Tagesschau | 1.51× | Movies & TV |
| Furniture | 1.56× | Home & Garden |
| Crafts | 1.56× | Home & Garden |
| Advertising | 1.59× | Business & Career |
| Cillian Murphy | 5.1× | Movies & TV |
| Jewelry | 1.53× | Fashion & Accessoires |
| Painting | 1.84× | Arts & Culture |
| Gift | 1.69× | Shopping |
| Tchibo | 1.94× | Shopping |
| Child | 1.57× | Kids & Family |
| House | 1.55× | Home & Garden |
| Books | 1.6× | Literature |
| C&A | 1.79× | Shopping |
| Dresses | 1.65× | Fashion & Accessoires |
| Parenting | 1.59× | Kids & Family |
| Toys | 1.6× | Games |
| Electronic funds transfer | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Creativity | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Indulgence | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 10.6% |
| United Kingdom | 6.3% |
See Poster audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Poster have in Germany?
Poster has an estimated audience of 2,404,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poster fans?
59.1% of Poster fans are female, 40.9% are male, with an average age of 38.4 years.
Which brands do Poster fans like most?
Poster fans show strongest brand affinity for Graphic design (3.05×), Transfermarkt (2.39×), and Lush (band) (8.74×) over the country average.
Where do Poster fans live in Germany?
Poster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 651,699), Bayern (reach 445,081), and Baden-Württemberg (reach 358,827). These three regions account for the largest share of the active audience.
What other brands do Poster fans also like?
Beyond Poster itself, the audience over-indexes on Transfermarkt (2.39×), Lush (band) (8.74×), Tagesschau (1.51×), and Furniture (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.