A data profile of the people who buy, follow and care about Poster in United Kingdom — modelled from more than twelve digital signal sources. Poster has an estimated audience of 3,060,189 people in United Kingdom.
The average Poster fan in United Kingdom is 45.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Lush (band), Printmaking, Mug, with strongest over-indexing on Lush (band) (3.92× the country average).
Demographically, the Poster audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Poster fan in United Kingdom is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Lush (band).
The key figures that characterise the Poster profile in United Kingdom.
59.0% are female, 41.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.0 |
| Estimated audience size | 3,060,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Poster audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 10.5% |
| United Kingdom | 6.3% |
Where the Poster audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.30× | |
| 02 | West Midlands | ~200K | 1.29× | |
| 03 | Wales | ~200K | 1.20× | |
| 04 | East of England | ~300K | 1.11× | |
| 05 | South East | ~400K | 1.07× | |
| 06 | North East | ~100K | 1.04× | |
| 07 | Scotland | ~300K | 1.01× | |
| 08 | Northern Ireland | ~90K | 0.93× | |
| 09 | South West | ~200K | 0.92× | |
| 10 | England | ~2.5M | 0.85× | |
| 11 | East Midlands | ~200K | 0.81× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Poster audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lush (band) | Music & Radio | 3.92× | ||
| 02 | Martin Parr | Arts & Culture | 3.34× | ||
| 03 | Canvas print | Home & Garden | 2.85× | ||
| 04 | Alice in Wonderland (2010 film) | Movies & TV | 2.50× | ||
| 05 | Rijksmuseum | Arts & Culture | 2.19× | ||
| 06 | Josh Brolin | Movies & TV | 2.08× | ||
| 07 | Sticker | Fashion & Accessoires | 2.02× | ||
| 08 | Applied arts | Arts & Culture | 1.97× | ||
| 09 | Picture frame | Home & Garden | 1.95× | ||
| 10 | Mug | Food & Beverages | 1.86× | ||
| 11 | Christmas shopping | Shopping | 1.75× | ||
| 12 | David Hockney | Arts & Culture | 1.69× | ||
| 13 | Intelligent dance music | Music & Radio | 1.61× | ||
| 14 | Ambient music | Music & Radio | 1.57× | ||
| 15 | Printmaking | Arts & Culture | 1.55× | ||
| 16 | Patreon | Internet & Social Media | 1.53× | ||
| 17 | Materials science | Business & Career | 1.53× | ||
| 18 | Pressure washer | Home & Garden | 1.52× | ||
| 19 | Folk art | Arts & Culture | 1.51× | ||
| 20 | Trance music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Creativity | OPEN | 1.13× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.94× | |
| Sustainability | BALANCE | 0.98× |
Poster has an estimated audience of 3,060,189 people in United Kingdom, concentrated in England and South East.
59.0% of Poster fans are female, 41.0% are male, with an average age of 45.0 years.
Poster fans show strongest brand affinity for Lush (band) (3.92×), Printmaking (1.55×), and Mug (1.86×) over the country average.
Poster fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Poster itself, the audience over-indexes on Printmaking (1.55×), Mug (1.86×), Canvas print (2.85×), and Alice in Wonderland (2010 film) (2.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Poster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.