A data profile of the people who buy, follow and care about Folk art in United Kingdom — modelled from more than twelve digital signal sources. Folk art has an estimated audience of 3,333,904 people in United Kingdom.
The average Folk art fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Surrealism, Art auction, Philanthropy, with strongest over-indexing on Surrealism (17.96× the country average).
Demographically, the Folk art audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Folk art fan in United Kingdom is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Surrealism.
The key figures that characterise the Folk art profile in United Kingdom.
79.3% are female, 20.7% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 46.8 |
| Estimated audience size | 3,333,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Folk art audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 8.5% |
| Brazil | 6.6% |
Where the Folk art audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.19× | |
| 02 | Wales | ~200K | 1.14× | |
| 03 | Yorkshire and the Humber | ~300K | 1.07× | |
| 04 | West Midlands | ~200K | 1.07× | |
| 05 | North East | ~100K | 1.06× | |
| 06 | South East | ~500K | 1.04× | |
| 07 | Scotland | ~300K | 1.00× | |
| 08 | England | ~2.5M | 0.99× | |
| 09 | East Midlands | ~200K | 0.96× | |
| 10 | Northern Ireland | ~100K | 0.93× | |
| 11 | East of England | ~300K | 0.92× | |
| 12 | North West | ~300K | 0.82× |
The strongest cross-interests of the Folk art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Surrealism | Arts & Culture | 17.96× | ||
| 02 | Art auction | Arts & Culture | 11.73× | ||
| 03 | Royal Academy of Arts | Arts & Culture | 6.84× | ||
| 04 | Tate Britain | Arts & Culture | 6.36× | ||
| 05 | British Museum | Arts & Culture | 5.44× | ||
| 06 | Microwave oven | Home & Garden | 3.98× | ||
| 07 | Philanthropy | Arts & Culture | 3.86× | ||
| 08 | Confectionery | Food & Beverages | 3.13× | ||
| 09 | EBay | Shopping | 2.64× | ||
| 10 | Wikipedia | Internet & Social Media | 2.64× | ||
| 11 | Breaking news | Movies & TV | 2.52× | ||
| 12 | Tradition | Politics & Society | 2.52× | ||
| 13 | Energy | Home & Garden | 2.33× | ||
| 14 | IKEA | Home & Garden | 2.19× | ||
| 15 | Documentary movies | Movies & TV | 2.12× | ||
| 16 | Home Appliances | Home & Garden | 2.11× | ||
| 17 | Lidl | Shopping | 1.98× | ||
| 18 | Crafts | Home & Garden | 1.77× | ||
| 19 | Home improvement | Home & Garden | 1.63× | ||
| 20 | Cooking | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.93× | |
| Tradition | CONSERVATISM | 1.86× | |
| Individualism | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Social Media Usage | JOY | 0.90× |
Folk art has an estimated audience of 3,333,904 people in United Kingdom, concentrated in England and South East.
79.3% of Folk art fans are female, 20.7% are male, with an average age of 46.8 years.
Folk art fans show strongest brand affinity for Surrealism (17.96×), Art auction (11.73×), and Philanthropy (3.86×) over the country average.
Folk art fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and South West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Folk art itself, the audience over-indexes on Art auction (11.73×), Philanthropy (3.86×), EBay (2.64×), and British Museum (5.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Folk art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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