Folk art Audience in Germany
Folk art has an estimated audience of 893,444 people in Germany. 73.7% are female, 26.3% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Progressive rock, Este, Veneto, Škoda Kodiaq, Pillow.
The average Folk art fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Progressive rock, Este, Veneto, with strongest over-indexing on Rossmann (2.04× the country average). Demographically, the Folk art audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Folk art fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 41.8 |
| Estimated audience size | 893,444 |
Audience persona
The typical Folk art fan in Germany is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,704 | 0.65× |
| Baden-Württemberg | 92,390 | 0.76× |
| Bayern | 89,379 | 0.62× |
| Hessen | 63,142 | 0.93× |
| Berlin | 52,520 | 1.31× |
| Niedersachsen | 41,162 | 0.47× |
| Sachsen | 26,364 | 0.6× |
| Sachsen-Anhalt | 25,117 | 1.08× |
| Rheinland-Pfalz | 25,074 | 0.56× |
| Thüringen | 23,613 | 1.04× |
| Brandenburg | 21,255 | 0.77× |
| Mecklenburg-Vorpommern | 21,130 | 1.24× |
| Bremen | 20,613 | 2.7× |
| Schleswig-Holstein | 20,581 | 0.64× |
| Saarland | 19,477 | 1.78× |
| Hamburg | 17,076 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.04× | Shopping |
| Progressive rock | 2.92× | Music & Radio |
| Este, Veneto | 4.57× | Travel & Leisure |
| Škoda Kodiaq | 3.09× | Cars & Mobility |
| Pillow | 2× | Home & Garden |
| Natural rubber | 2.86× | Cars & Mobility |
| Stradivarius | 1.96× | Shopping |
| Saving | 1.69× | Business & Career |
| Nationality | 2.94× | Politics & Society |
| Eco Friendly Living | 3.08× | Home & Garden |
| Justice | 2.98× | Politics & Society |
| Minestrone | 1.67× | Food & Beverages |
| Home Delivery | 1.71× | Food & Beverages |
| Kieser Training | 2.14× | Sports |
| Socialist Federal Republic of Yugoslavia | 2.3× | Politics & Society |
| Information sensitivity | 2.78× | Technology & Electronics |
| Janitor | 3.27× | Home & Garden |
| The Hunt (2012 film) | 2.19× | Movies & TV |
| Cynthia Erivo | 2.04× | Movies & TV |
| Werder (Havel) | 3.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.79 |
| Creativity | OPEN | 1.77 |
| Individualism | JOY | 1.7 |
| Indulgence | JOY | 1.7 |
| Tradition | CONSERVATISM | 1.69 |
| Convenience Orientation | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 8.5% |
| Brazil | 6.6% |
See Folk art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Folk art have in Germany?
Folk art has an estimated audience of 893,444 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Folk art fans?
73.7% of Folk art fans are female, 26.3% are male, with an average age of 41.8 years.
Which brands do Folk art fans like most?
Folk art fans show strongest brand affinity for Rossmann (2.04×), Progressive rock (2.92×), and Este, Veneto (4.57×) over the country average.
Where do Folk art fans live in Germany?
Folk art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,704), Baden-Württemberg (reach 92,390), and Bayern (reach 89,379). These three regions account for the largest share of the active audience.
What other brands do Folk art fans also like?
Beyond Folk art itself, the audience over-indexes on Progressive rock (2.92×), Este, Veneto (4.57×), Škoda Kodiaq (3.09×), and Pillow (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Folk art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.