My Little Pony Audience in Germany
My Little Pony has an estimated audience of 505,975 people in Germany. 65.6% are female, 34.4% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: PAW Patrol, Pencil, Harry Potter, Journal, Paintbrush.
The average My Little Pony fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include PAW Patrol, Pencil, Harry Potter, with strongest over-indexing on PAW Patrol (22.22× the country average). Demographically, the My Little Pony audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Software
Demographics of My Little Pony fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 29.6 |
| Estimated audience size | 505,975 |
Audience persona
The typical My Little Pony fan in Germany is more female, around 29.6 years old, with strong Family Orientation tendencies and a notable affinity for PAW Patrol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,267 | 1.12× |
| Bayern | 103,729 | 1.02× |
| Baden-Württemberg | 89,617 | 1.04× |
| Niedersachsen | 66,485 | 1.08× |
| Hessen | 49,839 | 1.03× |
| Rheinland-Pfalz | 32,791 | 1.03× |
| Sachsen | 32,237 | 1.04× |
| Berlin | 26,984 | 0.95× |
| Schleswig-Holstein | 24,303 | 1.07× |
| Brandenburg | 19,206 | 0.98× |
| Thüringen | 15,636 | 0.97× |
| Sachsen-Anhalt | 14,809 | 0.9× |
| Hamburg | 13,407 | 0.94× |
| Mecklenburg-Vorpommern | 10,969 | 0.91× |
| Saarland | 6,702 | 0.86× |
| Bremen | 5,749 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PAW Patrol | 22.22× | Movies & TV |
| Pencil | 28.32× | Home & Garden |
| Harry Potter | 4.49× | Movies & TV |
| Journal | 51.48× | News |
| Paintbrush | 36.67× | Home & Garden |
| Persian cat | 8.53× | Pets & Animals |
| Stranger Things | 6.25× | Movies & TV |
| TikTok | 3.5× | Internet & Social Media |
| Arabian horse | 9.95× | Pets & Animals |
| Cat play and toys | 7.29× | Pets & Animals |
| Black cat | 7.99× | Pets & Animals |
| Dog health | 6.42× | Pets & Animals |
| Siamese cat | 7.79× | Pets & Animals |
| Barbie | 4.73× | Movies & TV |
| Superman | 5.13× | Movies & TV |
| Euphoria | 3.79× | Movies & TV |
| Pattern (sewing) | 7.83× | Home & Garden |
| Pomeranian (dog) | 6.53× | Pets & Animals |
| Poodle | 6.49× | Pets & Animals |
| Contemporary romance | 8.88× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.7 |
| DIY Mentality | THRILL | 1.61 |
| Pet Ownership | JOY | 1.57 |
| Community Orientation | OPEN | 1.39 |
| Individualism | JOY | 1.39 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.4% |
| Brazil | 12.7% |
| United Kingdom | 6.5% |
See My Little Pony audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does My Little Pony have in Germany?
My Little Pony has an estimated audience of 505,975 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of My Little Pony fans?
65.6% of My Little Pony fans are female, 34.4% are male, with an average age of 29.6 years.
Which brands do My Little Pony fans like most?
My Little Pony fans show strongest brand affinity for PAW Patrol (22.22×), Pencil (28.32×), and Harry Potter (4.49×) over the country average.
Where do My Little Pony fans live in Germany?
My Little Pony fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,267), Bayern (reach 103,729), and Baden-Württemberg (reach 89,617). These three regions account for the largest share of the active audience.
What other brands do My Little Pony fans also like?
Beyond My Little Pony itself, the audience over-indexes on Pencil (28.32×), Harry Potter (4.49×), Journal (51.48×), and Paintbrush (36.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for My Little Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.