Pencil Audience in Germany
Pencil has an estimated audience of 902,515 people in Germany. 65.1% are female, 34.9% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Me Before You, IHF World Men's Handball Championship, Faber-Castell, Do it yourself (DIY), Harry Potter.
The average Pencil fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Me Before You, IHF World Men's Handball Championship, Faber-Castell, with strongest over-indexing on Me Before You (37.94× the country average). Demographically, the Pencil audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pencil fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 34.5 |
| Estimated audience size | 902,515 |
Audience persona
The typical Pencil fan in Germany is more female, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Me Before You.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,909 | 1.07× |
| Bayern | 169,330 | 1.17× |
| Baden-Württemberg | 135,404 | 1.1× |
| Niedersachsen | 84,214 | 0.96× |
| Hessen | 67,823 | 0.99× |
| Rheinland-Pfalz | 46,836 | 1.04× |
| Sachsen | 46,539 | 1.05× |
| Berlin | 45,557 | 1.13× |
| Schleswig-Holstein | 28,054 | 0.87× |
| Brandenburg | 26,965 | 0.96× |
| Hamburg | 21,492 | 1.05× |
| Thüringen | 20,626 | 0.9× |
| Sachsen-Anhalt | 19,486 | 0.83× |
| Mecklenburg-Vorpommern | 13,663 | 0.79× |
| Saarland | 11,467 | 1.03× |
| Bremen | 8,155 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Me Before You | 37.94× | Movies & TV |
| IHF World Men's Handball Championship | 6.09× | Sports |
| Faber-Castell | 24.86× | Business & Career |
| Do it yourself (DIY) | 2.65× | Home & Garden |
| Harry Potter | 2.07× | Movies & TV |
| My Little Pony | 12.75× | Kids & Family |
| Superman | 3.12× | Movies & TV |
| Beadwork | 18.67× | Home & Garden |
| Millie Bobby Brown | 4.23× | Movies & TV |
| Contemporary art | 3.09× | Arts & Culture |
| Picture book | 3.73× | Literature |
| Art exhibition | 3.38× | Arts & Culture |
| Spiegel Online | 1.83× | News |
| Diary | 4.21× | Kids & Family |
| Fine art | 3.18× | Business & Career |
| Pet store | 2.78× | Pets & Animals |
| Museum | 2.65× | Arts & Culture |
| European Men's Handball Championship | 6.93× | Sports |
| Drew Barrymore | 7.18× | Movies & TV |
| Street photography | 2.91× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.59 |
| Sustainability | BALANCE | 1.57 |
| Urban Lifestyle | OPEN | 1.5 |
| Creativity | OPEN | 1.43 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 9.4% |
| India | 5.0% |
See Pencil audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pencil have in Germany?
Pencil has an estimated audience of 902,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pencil fans?
65.1% of Pencil fans are female, 34.9% are male, with an average age of 34.5 years.
Which brands do Pencil fans like most?
Pencil fans show strongest brand affinity for Me Before You (37.94×), IHF World Men's Handball Championship (6.09×), and Faber-Castell (24.86×) over the country average.
Where do Pencil fans live in Germany?
Pencil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,909), Bayern (reach 169,330), and Baden-Württemberg (reach 135,404). These three regions account for the largest share of the active audience.
What other brands do Pencil fans also like?
Beyond Pencil itself, the audience over-indexes on IHF World Men's Handball Championship (6.09×), Faber-Castell (24.86×), Do it yourself (DIY) (2.65×), and Harry Potter (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pencil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.