Rascasse Audience Intelligence

Pencil Audience in Germany

A data profile of the people who buy, follow and care about Pencil in Germany — modelled from more than twelve digital signal sources. Pencil has an estimated audience of 902,515 people in Germany.

#3363among Topic in Germany#461in Home & Garden

The average Pencil fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Me Before You, My Little Pony, Faber-Castell, with strongest over-indexing on Me Before You (44.26× the country average).

Demographically, the Pencil audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pencil fan in Germany is more female, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Me Before You.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pencil profile in Germany.

Audience size
903K
in Germany
Gender
65.1%♀
34.9% male
Age
34.5
average years
Country rank
#7117
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pencil fans

65.1% are female, 34.9% are male, average age 34.5.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Pencil audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age34.5
Estimated audience size902,515
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Pencil audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Pencil audience comes from Germany.

Worldwide audience distribution share by country for Pencil
CountryShare
United States20.7%
Japan9.4%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pencil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pencil fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.12×
02Bayern~200K1.11×
03Rheinland-Pfalz~50K1.07×
04Bremen~8K1.07×
05Baden-Württemberg~100K1.06×
06Saarland~10K1.06×
07Nordrhein-Westfalen~200K1.05×
08Hessen~70K1.02×
09Sachsen~50K1.02×
10Hamburg~20K1.02×
11Brandenburg~30K0.97×
12Niedersachsen~80K0.94×
13Thüringen~20K0.94×
14Schleswig-Holstein~30K0.89×
15Sachsen-Anhalt~20K0.88×
16Mecklenburg-Vorpommern~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Pencil, Germany
0.83×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pencil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pencil audience
#·InterestCategoryAffinity×
01Me Before YouMovies & TV44.26×
02Jobs in DubaiBusiness & Career35.30×
03My Little PonyKids & Family28.32×
04Faber-CastellBusiness & Career24.61×
05STABILOKids & Family18.20×
06Millie Bobby BrownMovies & TV5.08×
07BanksyArts & Culture5.02×
08DiaryKids & Family4.85×
09Office suppliesBusiness & Career4.71×
10SupermanMovies & TV3.57×
11Art museumArts & Culture3.55×
12Picture bookLiterature3.37×
13Flower bouquetHome & Garden3.31×
14IHF World Men's Handball ChampionshipSports3.10×
15Contemporary artArts & Culture2.99×
16MuseumArts & Culture2.86×
17HugendubelShopping2.41×
18Do it yourself (DIY)Home & Garden2.24×
19Harry PotterMovies & TV2.08×
20BatmanMovies & TV2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pencil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pencil audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Convenience OrientationPREMIUM1.53×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pencil audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Family OrientationCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pencil have in Germany?

Pencil has an estimated audience of 902,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pencil fans?

65.1% of Pencil fans are female, 34.9% are male, with an average age of 34.5 years.

03

Which brands do Pencil fans like most?

Pencil fans show strongest brand affinity for Me Before You (44.26×), My Little Pony (28.32×), and Faber-Castell (24.61×) over the country average.

04

Where do Pencil fans live in Germany?

Pencil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pencil fans also like?

Beyond Pencil itself, the audience over-indexes on My Little Pony (28.32×), Faber-Castell (24.61×), Millie Bobby Brown (5.08×), and Superman (3.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Pencil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pencil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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