Pencil Audience in United States

Pencil logo

Pencil has an estimated audience of 7,230,011 people in United States. 60.8% are female, 39.2% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Jesse Plemons, Collectable, Bank account, Jaws.

The average Pencil fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Jesse Plemons, Collectable, with strongest over-indexing on Combat sport (2.42× the country average). Demographically, the Pencil audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pencil fans

Demographic split for Pencil audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.0
Estimated audience size7,230,011

Audience persona

The typical Pencil fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Pencil in United States
RegionReachAffinity
California974,7951.23×
Texas854,5811.37×
Florida572,1531.17×
New York482,0271.19×
Georgia280,0901.26×
Pennsylvania275,2181.13×
Illinois261,4401.09×
North Carolina248,8671.14×
Ohio219,4240.99×
New Jersey217,0121.18×
Virginia200,0401.14×
Michigan196,8991.04×
Indiana161,5201.22×
Tennessee159,3811.1×
Arizona157,9611.07×
Washington157,4391.09×
Maryland142,9691.15×
Massachusetts142,3401×
Missouri114,4110.98×
Louisiana109,7041.18×
South Carolina108,9191×
Minnesota103,3501×
Colorado99,0470.87×
Alabama96,9020.96×
Wisconsin93,6410.86×
Kentucky92,4791.02×
Oklahoma81,6521.02×
Oregon73,9450.89×
Connecticut70,8850.98×
Mississippi68,5171.15×
Nevada65,5390.94×
Arkansas62,6581.05×
Utah62,5010.97×
Kansas56,0500.98×
Iowa55,8710.94×
Nebraska38,2941.06×
New Mexico35,5430.98×
West Virginia33,8811.01×
Idaho31,7540.88×
Hawaii28,0400.9×
New Hampshire24,6430.87×
Rhode Island22,0140.96×
Washington, District of Columbia21,8531.01×
Maine18,7840.73×
Delaware17,2950.87×
North Dakota15,0991.02×
South Dakota13,2740.79×
Montana13,1970.66×
Alaska10,2370.66×
Vermont8,8760.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pencil audience
BrandAffinityCategory
Combat sport2.42×Sports
Jesse Plemons3.32×Movies & TV
Collectable1.52×Kids & Family
Bank account2.35×Business & Career
Jaws5.13×Movies & TV
JDSU2.49×Business & Career
Tierra Cali6.07×Travel & Leisure
Home staging4.13×Home & Garden
Staycation2.53×Home & Garden
Israel1.51×Travel & Leisure
Nebraska Cornhuskers football2.09×Sports
Nipsey Hussle3.12×Music & Radio
Urban horticulture1.89×Home & Garden
Isla Holbox12.82×Travel & Leisure
UK garage2.81×Music & Radio
Queens College, City University of New York3.65×Business & Career
Grammarly2.23×Business & Career
Keene, New Hampshire9.37×Travel & Leisure
Glossier2.48×Beauty & Wellness
Holt Renfrew5.93×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pencil audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
Risk AppetiteTHRILL2.21
ExtroversionTHRILL1.76
DIY MentalityTHRILL1.39
SustainabilityBALANCE1.38
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Pencil
CountryShare
United States20.7%
Japan9.4%
India5.0%

See Pencil audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pencil have in United States?

Pencil has an estimated audience of 7,230,011 people in United States, concentrated in California and Texas.

What is the gender split and age of Pencil fans?

60.8% of Pencil fans are female, 39.2% are male, with an average age of 37.0 years.

Which brands do Pencil fans like most?

Pencil fans show strongest brand affinity for Combat sport (2.42×), Jesse Plemons (3.32×), and Collectable (1.52×) over the country average.

Where do Pencil fans live in United States?

Pencil fans in United States are most concentrated in California (reach 974,795), Texas (reach 854,581), and Florida (reach 572,153). These three regions account for the largest share of the active audience.

What other brands do Pencil fans also like?

Beyond Pencil itself, the audience over-indexes on Jesse Plemons (3.32×), Collectable (1.52×), Bank account (2.35×), and Jaws (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pencil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.