Rascasse Audience Intelligence

Pencil Audience in United States

A data profile of the people who buy, follow and care about Pencil in United States — modelled from more than twelve digital signal sources. Pencil has an estimated audience of 7,230,011 people in United States.

#2957among Topic in United States#350in Home & Garden

The average Pencil fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Notebook, Do it yourself (DIY), Superman, with strongest over-indexing on Notebook (14.45× the country average).

Demographically, the Pencil audience skews more female with an average age of 37.0, and over-indexes on personality traits such as DIY Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pencil fan in United States is more female, around 37.0 years old, with strong DIY Mentality tendencies and a notable affinity for Notebook.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pencil profile in United States.

Audience size
7.2M
in United States
Gender
60.8%♀
39.2% male
Age
37.0
average years
Country rank
#4885
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pencil fans

60.8% are female, 39.2% are male, average age 37.0.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Pencil audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.0
Estimated audience size7,230,011
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Pencil audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Pencil audience comes from United States.

Worldwide audience distribution share by country for Pencil
CountryShare
United States20.7%
Japan9.4%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pencil audience in United States is strongest.

Fig. 05

Top regions by affinity

Pencil fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.34×
02New Jersey~200K1.22×
03California~900K1.19×
04Georgia~300K1.19×
05Indiana~200K1.19×
06Pennsylvania~300K1.17×
07Nebraska~40K1.16×
08North Carolina~200K1.14×
09Virginia~200K1.14×
10North Dakota~20K1.13×
11South Carolina~100K1.12×
12Minnesota~100K1.11×
13Arkansas~70K1.10×
14Maryland~100K1.09×
15Kentucky~100K1.09×
16Kansas~60K1.09×
17New York~400K1.07×
18Illinois~300K1.07×
19Louisiana~100K1.07×
20Michigan~200K1.03×
21Arizona~200K1.03×
22Washington~100K1.03×
23Mississippi~60K1.03×
24South Dakota~20K1.03×
25Oklahoma~80K1.02×
26Missouri~100K1.01×
27Utah~60K1.00×
28Iowa~60K1.00×
29Massachusetts~100K0.99×
30Wisconsin~100K0.99×
31Connecticut~70K0.99×
32Ohio~200K0.97×
33Florida~500K0.95×
34Alabama~100K0.95×
35Tennessee~100K0.94×
36Idaho~30K0.94×
37Hawaii~30K0.94×
38Oregon~80K0.93×
39New Mexico~30K0.93×
40West Virginia~30K0.93×
41Rhode Island~20K0.93×
42Delaware~20K0.93×
43New Hampshire~30K0.92×
44Colorado~100K0.88×
45Nevada~60K0.87×
46Washington, District of Columbia~20K0.81×
47Vermont~10K0.80×
48Maine~20K0.78×
49Alaska~10K0.78×
50Montana~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Pencil, United States
0.75×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pencil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pencil audience
#·InterestCategoryAffinity×
01NotebookTechnology & Electronics14.45×
02Art exhibitionArts & Culture3.60×
03Diaper bagKids & Family3.46×
04Millie Bobby BrownMovies & TV3.23×
05DiaryKids & Family2.69×
06MetaphysicsBusiness & Career2.68×
07Contemporary artArts & Culture2.60×
08Do it yourself (DIY)Home & Garden2.59×
09MuseumArts & Culture2.56×
10Natural skin careBeauty & Wellness2.54×
11InnovationBusiness & Career2.51×
12Fine artBusiness & Career2.45×
13Planet FitnessSports2.41×
14DrawingHome & Garden2.07×
15SupermanMovies & TV2.05×
16BatmanMovies & TV2.01×
17Harry PotterMovies & TV1.95×
18Bass guitarMusic & Radio1.89×
19Pet foodPets & Animals1.75×
20PaintingArts & Culture1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pencil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pencil audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.56×
ExtroversionTHRILL1.55×
Urban LifestyleOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pencil audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Quality AwarenessPREMIUM0.77×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pencil have in United States?

Pencil has an estimated audience of 7,230,011 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pencil fans?

60.8% of Pencil fans are female, 39.2% are male, with an average age of 37.0 years.

03

Which brands do Pencil fans like most?

Pencil fans show strongest brand affinity for Notebook (14.45×), Do it yourself (DIY) (2.59×), and Superman (2.05×) over the country average.

04

Where do Pencil fans live in United States?

Pencil fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pencil fans also like?

Beyond Pencil itself, the audience over-indexes on Do it yourself (DIY) (2.59×), Superman (2.05×), Planet Fitness (2.41×), and Diaper bag (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pencil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pencil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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