Paintbrush Audience in Germany
Paintbrush has an estimated audience of 311,562 people in Germany. 66.9% are female, 33.1% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Artistic inspiration, Saving, Stradivarius.
The average Paintbrush fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Artistic inspiration, with strongest over-indexing on Progressive rock (4.17× the country average). Demographically, the Paintbrush audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Paintbrush fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 40.3 |
| Estimated audience size | 311,562 |
Audience persona
The typical Paintbrush fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,286 | 1.18× |
| Bayern | 49,830 | 0.99× |
| Baden-Württemberg | 43,921 | 1.03× |
| Niedersachsen | 33,280 | 1.1× |
| Hessen | 23,916 | 1.01× |
| Rheinland-Pfalz | 15,889 | 1.02× |
| Sachsen | 15,433 | 1.01× |
| Berlin | 14,263 | 1.02× |
| Schleswig-Holstein | 10,669 | 0.95× |
| Brandenburg | 9,033 | 0.93× |
| Sachsen-Anhalt | 7,697 | 0.95× |
| Hamburg | 7,569 | 1.08× |
| Thüringen | 7,093 | 0.89× |
| Mecklenburg-Vorpommern | 4,842 | 0.81× |
| Saarland | 3,627 | 0.95× |
| Bremen | 2,832 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.17× | Music & Radio |
| Rossmann | 1.83× | Shopping |
| Artistic inspiration | 1.66× | Arts & Culture |
| Saving | 1.81× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.28× | Cars & Mobility |
| Urban horticulture | 1.6× | Home & Garden |
| Mothercare | 1.54× | Kids & Family |
| Time (magazine) | 1.51× | News |
| Natural rubber | 1.63× | Cars & Mobility |
| Golem | 2.11× | Technology & Electronics |
| Google Home | 3.71× | Technology & Electronics |
| Nijmegen | 4.69× | Travel & Leisure |
| Volvo V60 | 2.51× | Cars & Mobility |
| Nationality | 1.52× | Politics & Society |
| Cynthia Erivo | 2.16× | Movies & TV |
| Haywards Heath | 13.52× | Travel & Leisure |
| Preacher (comics) | 3.3× | Literature |
| Medieval fantasy | 5.29× | Literature |
| Gumbal | 2.48× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Community Orientation | OPEN | 1.66 |
| Sustainability | BALANCE | 1.55 |
| Sports Activity | POWER | 1.48 |
| Tradition | CONSERVATISM | 1.47 |
| Convenience Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| United Kingdom | 12.0% |
| India | 4.5% |
See Paintbrush audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Paintbrush have in Germany?
Paintbrush has an estimated audience of 311,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paintbrush fans?
66.9% of Paintbrush fans are female, 33.1% are male, with an average age of 40.3 years.
Which brands do Paintbrush fans like most?
Paintbrush fans show strongest brand affinity for Progressive rock (4.17×), Rossmann (1.83×), and Artistic inspiration (1.66×) over the country average.
Where do Paintbrush fans live in Germany?
Paintbrush fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,286), Bayern (reach 49,830), and Baden-Württemberg (reach 43,921). These three regions account for the largest share of the active audience.
What other brands do Paintbrush fans also like?
Beyond Paintbrush itself, the audience over-indexes on Rossmann (1.83×), Artistic inspiration (1.66×), Saving (1.81×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paintbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.