Rascasse Audience Intelligence

Paintbrush Audience in Germany

A data profile of the people who buy, follow and care about Paintbrush in Germany — modelled from more than twelve digital signal sources. Paintbrush has an estimated audience of 311,562 people in Germany.

#6041among Topic in Germany#820in Home & Garden

The average Paintbrush fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunday roast, Me Before You, My Little Pony, with strongest over-indexing on Sunday roast (94.85× the country average).

Demographically, the Paintbrush audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paintbrush fan in Germany is more female, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Sunday roast.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paintbrush profile in Germany.

Audience size
312K
in Germany
Gender
66.9%♀
33.1% male
Age
40.3
average years
Country rank
#16854
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paintbrush fans

66.9% are female, 33.1% are male, average age 40.3.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Paintbrush audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age40.3
Estimated audience size311,562
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Paintbrush audience in Germany
Age bracketShare%
16-1920%
20-2915%
30-3920%
40-4924%
50+21%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Paintbrush audience comes from Germany.

Worldwide audience distribution share by country for Paintbrush
CountryShare
United States30.1%
United Kingdom12.0%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paintbrush audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paintbrush fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.32×
02Nordrhein-Westfalen~80K1.13×
03Bremen~3K1.09×
04Niedersachsen~30K1.05×
05Baden-Württemberg~40K1.01×
06Hessen~20K1.01×
07Rheinland-Pfalz~20K1.01×
08Sachsen~20K1.00×
09Berlin~10K1.00×
10Bayern~50K0.99×
11Schleswig-Holstein~10K0.98×
12Saarland~4K0.98×
13Sachsen-Anhalt~8K0.97×
14Brandenburg~9K0.93×
15Thüringen~7K0.91×
16Mecklenburg-Vorpommern~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Paintbrush, Germany
0.85×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paintbrush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paintbrush audience
#·InterestCategoryAffinity×
01Sunday roastFood & Beverages94.85×
02My Little PonyKids & Family36.67×
03Me Before YouMovies & TV36.41×
04Air WickHome & Garden36.38×
05InstaxTechnology & Electronics24.10×
06Web serverTechnology & Electronics10.04×
07Minnie MouseMovies & TV9.06×
08Floral designHome & Garden8.91×
09Face powderBeauty & Wellness7.90×
10Office suppliesBusiness & Career5.11×
11Flower bouquetHome & Garden3.70×
12Non-fiction booksLiterature3.61×
13MSNNews3.25×
14HugendubelShopping3.18×
15ZaraShopping2.58×
16NatureHome & Garden2.34×
17TagesschauMovies & TV2.19×
18FamilyKids & Family2.10×
19VacationsTravel & Leisure1.99×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paintbrush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paintbrush audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.81×
Convenience OrientationPREMIUM1.59×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paintbrush audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.87×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paintbrush have in Germany?

Paintbrush has an estimated audience of 311,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paintbrush fans?

66.9% of Paintbrush fans are female, 33.1% are male, with an average age of 40.3 years.

03

Which brands do Paintbrush fans like most?

Paintbrush fans show strongest brand affinity for Sunday roast (94.85×), Me Before You (36.41×), and My Little Pony (36.67×) over the country average.

04

Where do Paintbrush fans live in Germany?

Paintbrush fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Paintbrush fans also like?

Beyond Paintbrush itself, the audience over-indexes on Me Before You (36.41×), My Little Pony (36.67×), Web server (10.04×), and Floral design (8.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Paintbrush audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paintbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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