Paintbrush Audience in United States

Paintbrush logo

Paintbrush has an estimated audience of 2,214,921 people in United States. 72.7% are female, 27.3% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Governor of Michigan, Goop, headspace, Vocal harmony.

The average Paintbrush fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Governor of Michigan, Goop, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Paintbrush audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Paintbrush fans

Demographic split for Paintbrush audience in United States
MetricValue
Female72.7%
Male27.3%
Average age45.1
Estimated audience size2,214,921

Audience persona

The typical Paintbrush fan in United States is more female, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Paintbrush in United States
RegionReachAffinity
California300,2711.23×
Texas248,1081.3×
Florida167,9911.12×
New York132,1591.07×
Illinois80,1231.09×
Georgia79,8281.17×
Pennsylvania77,2181.04×
North Carolina73,3801.1×
Ohio68,3671×
New Jersey61,8651.1×
Michigan61,0181.05×
Virginia55,8801.04×
Washington46,3461.04×
Tennessee45,2631.02×
Arizona45,1861×
Indiana44,4651.1×
Massachusetts41,4920.95×
Maryland38,2071×
Missouri37,0631.04×
Colorado34,9641×
South Carolina33,7481.01×
Alabama33,2861.08×
Louisiana32,9401.15×
Wisconsin31,5920.95×
Minnesota30,2420.95×
Kentucky27,2530.98×
Oregon26,2231.03×
Oklahoma24,5511×
Connecticut23,0111.04×
Utah21,6321.09×
Nevada20,2430.94×
Mississippi19,1351.05×
Kansas17,8571.02×
Arkansas17,5430.96×
Iowa16,6710.91×
Idaho11,6621.05×
New Mexico10,9840.99×
Nebraska10,9300.98×
Hawaii10,4521.1×
West Virginia9,8730.96×
New Hampshire7,1890.82×
Rhode Island6,6860.95×
Maine6,1350.77×
Washington, District of Columbia5,4340.82×
Delaware4,9730.81×
Montana4,8740.79×
Wyoming4,1611.27×
South Dakota3,9430.77×
North Dakota3,9160.86×
Vermont3,0910.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paintbrush audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Governor of Michigan12.74×Politics & Society
Goop7.34×Internet & Social Media
headspace10.92×Health
Vocal harmony5.25×Music & Radio
Israel2.08×Travel & Leisure
Historic site4.01×Arts & Culture
Cherish (group)9.93×Music & Radio
Steampunk4.36×Fashion & Accessoires
Product design1.67×Business & Career
Hibachi6.71×Food & Beverages
Google Home5.36×Technology & Electronics
Wok5.2×Food & Beverages
Grace Slick6.77×Music & Radio
Grinch3.01×Movies & TV
Mothercare2.27×Kids & Family
Jeep Wagoneer3.86×Cars & Mobility
Hardik Pandya9.09×Sports
Kansas1.55×Travel & Leisure
TV Fanatic5.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paintbrush audience
TraitClusterScore
Urban LifestyleOPEN1.85
ExtroversionTHRILL1.82
DIY MentalityTHRILL1.78
Design AffinityPREMIUM1.7
Community OrientationOPEN1.48
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Paintbrush
CountryShare
United States30.1%
United Kingdom12.0%
India4.5%

See Paintbrush audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Paintbrush have in United States?

Paintbrush has an estimated audience of 2,214,921 people in United States, concentrated in California and Texas.

What is the gender split and age of Paintbrush fans?

72.7% of Paintbrush fans are female, 27.3% are male, with an average age of 45.1 years.

Which brands do Paintbrush fans like most?

Paintbrush fans show strongest brand affinity for Fairy godmother (20.49×), Governor of Michigan (12.74×), and Goop (7.34×) over the country average.

Where do Paintbrush fans live in United States?

Paintbrush fans in United States are most concentrated in California (reach 300,271), Texas (reach 248,108), and Florida (reach 167,991). These three regions account for the largest share of the active audience.

What other brands do Paintbrush fans also like?

Beyond Paintbrush itself, the audience over-indexes on Governor of Michigan (12.74×), Goop (7.34×), headspace (10.92×), and Vocal harmony (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paintbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.