Rascasse Audience Intelligence

Paintbrush Audience in United States

A data profile of the people who buy, follow and care about Paintbrush in United States — modelled from more than twelve digital signal sources. Paintbrush has an estimated audience of 2,214,921 people in United States.

#5987among Topic in United States#746in Home & Garden

The average Paintbrush fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, QVC, FedEx, with strongest over-indexing on Pinterest (3.27× the country average).

Demographically, the Paintbrush audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paintbrush fan in United States is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Pinterest.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paintbrush profile in United States.

Audience size
2.2M
in United States
Gender
72.7%♀
27.3% male
Age
45.1
average years
Country rank
#13120
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paintbrush fans

72.7% are female, 27.3% are male, average age 45.1.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Paintbrush audience in United States
MetricValue
Female72.7%
Male27.3%
Average age45.1
Estimated audience size2,214,921
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Paintbrush audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4924%
50+34%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Paintbrush audience comes from United States.

Worldwide audience distribution share by country for Paintbrush
CountryShare
United States30.1%
United Kingdom12.0%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paintbrush audience in United States is strongest.

Fig. 05

Top regions by affinity

Paintbrush fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.28×
02Wyoming~4K1.18×
03California~300K1.17×
04Indiana~50K1.14×
05Georgia~80K1.13×
06Kansas~20K1.12×
07Pennsylvania~80K1.11×
08New Jersey~60K1.11×
09Utah~20K1.08×
10Illinois~80K1.06×
11Louisiana~30K1.06×
12Kentucky~30K1.06×
13Nebraska~10K1.06×
14Idaho~10K1.05×
15Ohio~70K1.04×
16North Carolina~70K1.04×
17Michigan~60K1.04×
18Virginia~60K1.04×
19South Carolina~30K1.04×
20Hawaii~10K1.04×
21North Dakota~5K1.04×
22Connecticut~20K1.03×
23Mississippi~20K1.03×
24Missouri~40K1.00×
25Alabama~30K1.00×
26Arkansas~20K1.00×
27Maryland~40K0.99×
28Colorado~30K0.99×
29Oklahoma~20K0.99×
30Rhode Island~7K0.99×
31New York~100K0.98×
32Washington~40K0.98×
33Massachusetts~40K0.98×
34Oregon~20K0.98×
35New Mexico~10K0.98×
36South Dakota~5K0.98×
37Florida~100K0.97×
38Wisconsin~30K0.97×
39Arizona~40K0.96×
40Iowa~20K0.95×
41West Virginia~10K0.94×
42Tennessee~40K0.92×
43Minnesota~30K0.92×
44Montana~6K0.92×
45Nevada~20K0.91×
46New Hampshire~8K0.90×
47Delaware~5K0.89×
48Maine~7K0.88×
49Alaska~4K0.83×
50Washington, District of Columbia~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Paintbrush, United States
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paintbrush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paintbrush audience
#·InterestCategoryAffinity×
01QVCMovies & TV6.88×
02Weather forecastingHome & Garden4.98×
03Sustainable energyHome & Garden4.57×
04FedExBusiness & Career4.35×
05Renewable energyBusiness & Career3.92×
06Discount storesShopping3.87×
07Mortgage loansBusiness & Career3.39×
08PinterestInternet & Social Media3.27×
09Shopping mallsShopping3.13×
10Vehicle insuranceCars & Mobility2.61×
11IKEAHome & Garden2.39×
12SubwayFood & Beverages2.35×
13FurnitureHome & Garden2.29×
14AirbnbTravel & Leisure2.26×
15McDonald'sFood & Beverages2.25×
16Organic foodFood & Beverages2.19×
17Pizza HutFood & Beverages2.10×
18BarbecueFood & Beverages1.99×
19StarbucksFood & Beverages1.91×
20Hobby LobbyHome & Garden1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paintbrush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paintbrush audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
Family OrientationCONSERVATISM1.88×
Urban LifestyleOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paintbrush audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Healthy LifestyleBALANCE0.93×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paintbrush have in United States?

Paintbrush has an estimated audience of 2,214,921 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paintbrush fans?

72.7% of Paintbrush fans are female, 27.3% are male, with an average age of 45.1 years.

03

Which brands do Paintbrush fans like most?

Paintbrush fans show strongest brand affinity for Pinterest (3.27×), QVC (6.88×), and FedEx (4.35×) over the country average.

04

Where do Paintbrush fans live in United States?

Paintbrush fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Paintbrush fans also like?

Beyond Paintbrush itself, the audience over-indexes on QVC (6.88×), FedEx (4.35×), Mortgage loans (3.39×), and Discount stores (3.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Paintbrush audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paintbrush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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