Rascasse Audience Intelligence

Folk art Audience in United States

A data profile of the people who buy, follow and care about Folk art in United States — modelled from more than twelve digital signal sources. Folk art has an estimated audience of 13,588,810 people in United States.

#11among Art movement in United States#1747among Topic in United States#33in Arts & Culture

The average Folk art fan in United States is 43.4 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Microwave oven, Non-alcoholic beverage, Web server, with strongest over-indexing on Microwave oven (3.86× the country average).

Demographically, the Folk art audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Folk art fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Microwave oven.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folk art profile in United States.

Audience size
13.6M
in United States
Gender
68.1%♀
31.9% male
Age
43.4
average years
Country rank
#2608
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folk art fans

68.1% are female, 31.9% are male, average age 43.4.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Folk art audience in United States
MetricValue
Female68.1%
Male31.9%
Average age43.4
Estimated audience size13,588,810
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Folk art audience in United States
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4925%
50+27%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Folk art audience comes from United States.

Worldwide audience distribution share by country for Folk art
CountryShare
United States34.7%
United Kingdom8.5%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folk art audience in United States is strongest.

Fig. 05

Top regions by affinity

Folk art fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~5M11.72×
02New Mexico~100K1.57×
03Alabama~200K1.11×
04Maine~50K1.09×
05Oregon~200K1.08×
06Vermont~30K1.08×
07Kentucky~200K1.01×
08Washington, District of Columbia~40K1.01×
09North Carolina~400K1.00×
10Idaho~60K0.95×
11Montana~40K0.95×
12North Dakota~30K0.95×
13New Hampshire~50K0.93×
14Alaska~30K0.93×
15Arkansas~100K0.91×
16West Virginia~60K0.91×
17Tennessee~200K0.88×
18Rhode Island~40K0.88×
19South Dakota~30K0.88×
20Mississippi~100K0.87×
21Utah~100K0.84×
22Washington~200K0.82×
23Wisconsin~200K0.82×
24Oklahoma~100K0.82×
25Kansas~90K0.82×
26Nebraska~60K0.82×
27Massachusetts~200K0.81×
28Iowa~90K0.81×
29Delaware~30K0.81×
30Michigan~300K0.80×
31Pennsylvania~400K0.79×
32Colorado~200K0.79×
33Louisiana~100K0.79×
34Connecticut~100K0.79×
35Missouri~200K0.77×
36South Carolina~200K0.77×
37Hawaii~50K0.77×
38Indiana~200K0.76×
39Ohio~300K0.74×
40Virginia~200K0.74×
41Minnesota~100K0.74×
42California~1M0.72×
43New York~500K0.71×
44Nevada~90K0.67×
45Arizona~200K0.66×
46Texas~800K0.65×
47Illinois~300K0.65×
48Maryland~200K0.65×
49Florida~600K0.61×
50New Jersey~200K0.59×
Fig. 06

Affinity by region

Affinity by region — Folk art, United States
0.59×1.00×11.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folk art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folk art audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics4.58×
02Non-alcoholic beverageFood & Beverages4.35×
03Microwave ovenHome & Garden3.86×
04HypermarketShopping3.39×
05Milwaukee BrewersSports3.03×
06SewingHome & Garden2.77×
07Discount storesShopping2.63×
08Diaper bagKids & Family2.60×
09Hardware storeHome & Garden2.49×
10Detroit TigersSports2.41×
11PastryFood & Beverages2.38×
12Charitable organizationPolitics & Society2.31×
13Vintage clothingFashion & Accessoires2.24×
14IKEAHome & Garden2.14×
15PharmacyBusiness & Career2.13×
16TraditionPolitics & Society1.93×
17GeneticsKids & Family1.88×
18Planet FitnessSports1.80×
19Hobby LobbyHome & Garden1.73×
20Nonprofit organizationPolitics & Society1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folk art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Folk art audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.89×
DIY MentalityTHRILL1.68×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Folk art audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Risk AppetiteTHRILL0.89×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Folk art have in United States?

Folk art has an estimated audience of 13,588,810 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Folk art fans?

68.1% of Folk art fans are female, 31.9% are male, with an average age of 43.4 years.

03

Which brands do Folk art fans like most?

Folk art fans show strongest brand affinity for Microwave oven (3.86×), Non-alcoholic beverage (4.35×), and Web server (4.58×) over the country average.

04

Where do Folk art fans live in United States?

Folk art fans in United States are most concentrated in Georgia (reach ~5M), California (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Folk art fans also like?

Beyond Folk art itself, the audience over-indexes on Non-alcoholic beverage (4.35×), Web server (4.58×), Discount stores (2.63×), and IKEA (2.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Folk art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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