Folk art Audience in United States

Folk art has an estimated audience of 13,588,810 people in United States. 68.1% are female, 31.9% are male, average age 43.4. Top regions: Georgia, California, Texas. Top brand affinities: Horoscope, ModCloth, MSN, Day trading, Blended whiskey.

The average Folk art fan in United States is 43.4 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Horoscope, ModCloth, MSN, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Folk art audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Folk art fans

Demographic split for Folk art audience in United States
MetricValue
Female68.1%
Male31.9%
Average age43.4
Estimated audience size13,588,810

Audience persona

The typical Folk art fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Folk art in United States
RegionReachAffinity
Georgia4,863,22311.62×
California1,059,0350.71×
Texas719,2920.62×
New York610,8370.8×
Florida589,9610.64×
North Carolina392,2390.96×
Pennsylvania355,8030.78×
Ohio292,9850.7×
Illinois292,0060.65×
Michigan277,4360.78×
Tennessee251,7130.92×
Virginia249,7300.75×
Washington224,6400.82×
Massachusetts223,1720.83×
Alabama198,1621.04×
Oregon181,7691.17×
New Jersey177,4640.51×
Colorado174,6090.82×
Kentucky171,0821×
Indiana168,9040.68×
Wisconsin161,1730.79×
Missouri156,1050.71×
Arizona153,7000.55×
South Carolina139,9150.68×
Minnesota136,2740.7×
Maryland136,1220.58×
New Mexico135,5591.99×
Louisiana126,9310.72×
Connecticut105,4120.77×
Oklahoma103,5210.69×
Utah96,8990.8×
Arkansas87,8790.78×
Mississippi86,5550.77×
Nevada74,2420.56×
Iowa73,2360.65×
Kansas72,0010.67×
Idaho59,1300.87×
Maine53,8661.11×
Washington, District of Columbia50,1281.23×
West Virginia49,1830.78×
New Hampshire48,1720.9×
Nebraska37,4370.55×
Rhode Island31,0100.72×
Montana30,6770.81×
Vermont29,0481.22×
Alaska23,1520.8×
Hawaii22,1030.38×
North Dakota20,1720.72×
South Dakota15,9360.51×
Delaware15,8690.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folk art audience
BrandAffinityCategory
Horoscope13.08×Health
ModCloth17.65×Fashion & Accessoires
MSN2.98×News
Day trading8.73×Business & Career
Blended whiskey9.06×Food & Beverages
Pet insurance11.88×Pets & Animals
Roulette10.56×Games
Whole grain10.32×Food & Beverages
Indianapolis Motor Speedway9.22×Sports
Diaper bag4.36×Kids & Family
Planet Fitness2.61×Sports
Hobby Lobby2.35×Home & Garden
Cross-country skiing9.42×Sports
Diane von Fürstenberg16.96×Fashion & Accessoires
Boston Marathon9.16×Sports
Luxury Travel6.92×Travel & Leisure
Prepackaged meal8.76×Food & Beverages
Catherine O'Hara3.58×Movies & TV
Critical illness insurance9.97×Business & Career
Home inspection9.47×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folk art audience
TraitClusterScore
Luxury OrientationPREMIUM2.21
Risk AppetiteTHRILL1.86
CreativityOPEN1.77
DIY MentalityTHRILL1.64
Community OrientationOPEN1.63
SpiritualityBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for Folk art
CountryShare
United States34.7%
United Kingdom8.5%
Brazil6.6%

See Folk art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Folk art have in United States?

Folk art has an estimated audience of 13,588,810 people in United States, concentrated in Georgia and California.

What is the gender split and age of Folk art fans?

68.1% of Folk art fans are female, 31.9% are male, with an average age of 43.4 years.

Which brands do Folk art fans like most?

Folk art fans show strongest brand affinity for Horoscope (13.08×), ModCloth (17.65×), and MSN (2.98×) over the country average.

Where do Folk art fans live in United States?

Folk art fans in United States are most concentrated in Georgia (reach 4,863,223), California (reach 1,059,035), and Texas (reach 719,292). These three regions account for the largest share of the active audience.

What other brands do Folk art fans also like?

Beyond Folk art itself, the audience over-indexes on ModCloth (17.65×), MSN (2.98×), Day trading (8.73×), and Blended whiskey (9.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folk art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.