Folk art Audience in United States
Folk art has an estimated audience of 13,588,810 people in United States. 68.1% are female, 31.9% are male, average age 43.4. Top regions: Georgia, California, Texas. Top brand affinities: Nationality, Israel, Pillow, Jeep Wagoneer, Nebraska Cornhuskers football.
The average Folk art fan in United States is 43.4 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Nationality, Israel, Pillow, with strongest over-indexing on Nationality (3.9× the country average). Demographically, the Folk art audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Folk art fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 43.4 |
| Estimated audience size | 13,588,810 |
Audience persona
The typical Folk art fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 4,863,223 | 11.62× |
| California | 1,059,035 | 0.71× |
| Texas | 719,292 | 0.62× |
| New York | 610,837 | 0.8× |
| Florida | 589,961 | 0.64× |
| North Carolina | 392,239 | 0.96× |
| Pennsylvania | 355,803 | 0.78× |
| Ohio | 292,985 | 0.7× |
| Illinois | 292,006 | 0.65× |
| Michigan | 277,436 | 0.78× |
| Tennessee | 251,713 | 0.92× |
| Virginia | 249,730 | 0.75× |
| Washington | 224,640 | 0.82× |
| Massachusetts | 223,172 | 0.83× |
| Alabama | 198,162 | 1.04× |
| Oregon | 181,769 | 1.17× |
| New Jersey | 177,464 | 0.51× |
| Colorado | 174,609 | 0.82× |
| Kentucky | 171,082 | 1× |
| Indiana | 168,904 | 0.68× |
| Wisconsin | 161,173 | 0.79× |
| Missouri | 156,105 | 0.71× |
| Arizona | 153,700 | 0.55× |
| South Carolina | 139,915 | 0.68× |
| Minnesota | 136,274 | 0.7× |
| Maryland | 136,122 | 0.58× |
| New Mexico | 135,559 | 1.99× |
| Louisiana | 126,931 | 0.72× |
| Connecticut | 105,412 | 0.77× |
| Oklahoma | 103,521 | 0.69× |
| Utah | 96,899 | 0.8× |
| Arkansas | 87,879 | 0.78× |
| Mississippi | 86,555 | 0.77× |
| Nevada | 74,242 | 0.56× |
| Iowa | 73,236 | 0.65× |
| Kansas | 72,001 | 0.67× |
| Idaho | 59,130 | 0.87× |
| Maine | 53,866 | 1.11× |
| Washington, District of Columbia | 50,128 | 1.23× |
| West Virginia | 49,183 | 0.78× |
| New Hampshire | 48,172 | 0.9× |
| Nebraska | 37,437 | 0.55× |
| Rhode Island | 31,010 | 0.72× |
| Montana | 30,677 | 0.81× |
| Vermont | 29,048 | 1.22× |
| Alaska | 23,152 | 0.8× |
| Hawaii | 22,103 | 0.38× |
| North Dakota | 20,172 | 0.72× |
| South Dakota | 15,936 | 0.51× |
| Delaware | 15,869 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.9× | Politics & Society |
| Israel | 2.58× | Travel & Leisure |
| Pillow | 2.06× | Home & Garden |
| Jeep Wagoneer | 3.02× | Cars & Mobility |
| Nebraska Cornhuskers football | 1.8× | Sports |
| Home staging | 2.49× | Home & Garden |
| Girolando cattle | 12.54× | Pets & Animals |
| Jesse Plemons | 1.57× | Movies & TV |
| John Havlicek | 6.98× | Sports |
| Isla Holbox | 10.33× | Travel & Leisure |
| Hebe | 2.54× | Home & Garden |
| Iron Man (film) | 1.85× | Movies & TV |
| Charlamagne Tha God | 3.61× | Movies & TV |
| Janitor | 2.45× | Home & Garden |
| JTV (Indonesia) | 2× | |
| Paul Dano | 1.91× | Movies & TV |
| Keene, New Hampshire | 6.89× | Travel & Leisure |
| Hayward, California | 3.67× | Travel & Leisure |
| Kodiak, Alaska | 2.79× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 1.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.21 |
| Risk Appetite | THRILL | 1.86 |
| Creativity | OPEN | 1.77 |
| DIY Mentality | THRILL | 1.64 |
| Community Orientation | OPEN | 1.63 |
| Spirituality | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 8.5% |
| Brazil | 6.6% |
See Folk art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
Frequently asked questions
How many fans does Folk art have in United States?
Folk art has an estimated audience of 13,588,810 people in United States, concentrated in Georgia and California.
What is the gender split and age of Folk art fans?
68.1% of Folk art fans are female, 31.9% are male, with an average age of 43.4 years.
Which brands do Folk art fans like most?
Folk art fans show strongest brand affinity for Nationality (3.9×), Israel (2.58×), and Pillow (2.06×) over the country average.
Where do Folk art fans live in United States?
Folk art fans in United States are most concentrated in Georgia (reach 4,863,223), California (reach 1,059,035), and Texas (reach 719,292). These three regions account for the largest share of the active audience.
What other brands do Folk art fans also like?
Beyond Folk art itself, the audience over-indexes on Israel (2.58×), Pillow (2.06×), Jeep Wagoneer (3.02×), and Nebraska Cornhuskers football (1.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Folk art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.