Decorative arts Audience in United Kingdom
Decorative arts has an estimated audience of 9,833,360 people in United Kingdom. 68.3% are female, 31.7% are male, average age 44.0. Top regions: England, South East, East of England. Top brand affinities: Renovation, Chair, Kitchenware, Home repair, Home construction.
The average Decorative arts fan in United Kingdom is 44.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Renovation, Chair, Kitchenware, with strongest over-indexing on Renovation (1.59× the country average). Demographically, the Decorative arts audience skews more female with an average age of 44.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Decorative arts fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 44.0 |
| Estimated audience size | 9,833,360 |
Audience persona
The typical Decorative arts fan in United Kingdom is more female, around 44.0 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,375,020 | 0.94× |
| South East | 1,411,815 | 1.07× |
| East of England | 961,697 | 1.07× |
| South West | 899,115 | 1.11× |
| North West | 763,433 | 0.73× |
| East Midlands | 753,066 | 1.09× |
| Yorkshire and the Humber | 688,059 | 0.87× |
| Scotland | 632,062 | 0.71× |
| Wales | 569,975 | 1.02× |
| West Midlands | 462,028 | 1.1× |
| Northern Ireland | 402,728 | 1.33× |
| North East | 369,962 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 1.59× | Home & Garden |
| Chair | 1.53× | Home & Garden |
| Kitchenware | 1.66× | Home & Garden |
| Home repair | 1.51× | Home & Garden |
| Home construction | 1.57× | Home & Garden |
| Living room | 1.6× | Home & Garden |
| Home Interior Design | 1.69× | Home & Garden |
| Home Design | 1.67× | Home & Garden |
| Expensive Taste | 1.53× | Business & Career |
| Landscape design | 1.52× | Business & Career |
| Home decorating ideas | 1.56× | Home & Garden |
| Home décor products | 1.67× | Home & Garden |
| Bedroom furniture | 1.71× | Home & Garden |
| Infant clothing | 1.57× | Kids & Family |
| Wallpaper (magazine) | 2.07× | Home & Garden |
| Diaper bag | 1.92× | Kids & Family |
| Modern architecture | 1.51× | Arts & Culture |
| Table (furniture) | 1.67× | Home & Garden |
| Home Renovations | 1.74× | Home & Garden |
| Home Decoration & Design | 1.9× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Design Affinity | PREMIUM | 1.38 |
| Individualism | JOY | 1.29 |
| Creativity | OPEN | 1.25 |
| Indulgence | JOY | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 7.3% |
| China | 5.6% |
See Decorative arts audiences in other countries
More Art movement audiences in United Kingdom
- Contemporary art (8,310,504)
- Culinary art (8,010,105)
- Modern art (7,561,369)
- Illustration (7,208,622)
- Conceptual art (4,621,923)
Frequently asked questions
How many fans does Decorative arts have in United Kingdom?
Decorative arts has an estimated audience of 9,833,360 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Decorative arts fans?
68.3% of Decorative arts fans are female, 31.7% are male, with an average age of 44.0 years.
Which brands do Decorative arts fans like most?
Decorative arts fans show strongest brand affinity for Renovation (1.59×), Chair (1.53×), and Kitchenware (1.66×) over the country average.
Where do Decorative arts fans live in United Kingdom?
Decorative arts fans in United Kingdom are most concentrated in England (reach 7,375,020), South East (reach 1,411,815), and East of England (reach 961,697). These three regions account for the largest share of the active audience.
What other brands do Decorative arts fans also like?
Beyond Decorative arts itself, the audience over-indexes on Chair (1.53×), Kitchenware (1.66×), Home repair (1.51×), and Home construction (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.