Rascasse Audience Intelligence

Decorative arts Audience in Brazil

A data profile of the people who buy, follow and care about Decorative arts in Brazil — modelled from more than twelve digital signal sources. Decorative arts has an estimated audience of 8,228,336 people in Brazil.

#1among Art movement in Brazil#489among Topic in Brazil#6in Arts & Culture

The average Decorative arts fan in Brazil is 41.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Ceará.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decorative arts profile in Brazil.

Audience size
8.2M
in Brazil
Gender
75.5%♀
24.5% male
Age
41.4
average years
Country rank
#738
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decorative arts fans

75.5% are female, 24.5% are male, average age 41.4.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Decorative arts audience in Brazil
MetricValue
Female75.5%
Male24.5%
Average age41.4
Estimated audience size8,228,336
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Decorative arts audience in Brazil
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4922%
50+24%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Decorative arts audience comes from Brazil.

Worldwide audience distribution share by country for Decorative arts
CountryShare
United States17.3%
Japan7.3%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decorative arts audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Decorative arts fans by region: top regions in Brazil
#RegionReachAffinity×
01Ceará~800K2.33×
02Goiás~700K2.21×
03Bahia~700K1.30×
04Rio Grande do Sul~600K1.15×
05Tocantins~60K1.13×
06Alagoas~100K1.09×
07Minas Gerais~900K1.07×
08Paraíba~200K1.06×
09Amapá~30K1.04×
10Acre~30K1.04×
11Roraima~20K1.00×
12Mato Grosso do Sul~100K0.99×
13Sergipe~80K0.96×
14Rondônia~70K0.95×
15Piauí~100K0.93×
16Paraná~500K0.92×
17Amazonas~100K0.92×
18Santa Catarina~300K0.91×
19Espírito Santo~200K0.91×
20Rio Grande do Norte~100K0.91×
21Mato Grosso~100K0.90×
22Maranhão~200K0.89×
23São Paulo~2M0.88×
24Pernambuco~300K0.87×
25Federal District~100K0.87×
26Pará~200K0.86×
27Rio de Janeiro~500K0.67×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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