Rascasse Audience Intelligence

Soup Audience in United States

A data profile of the people who buy, follow and care about Soup in United States — modelled from more than twelve digital signal sources. Soup has an estimated audience of 16,884,322 people in United States.

#13among Dish in United States#1392among Topic in United States#171in Food & Beverages

The average Soup fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hot chocolate, Trader Joe's, Pizza Hut, with strongest over-indexing on Hot chocolate (6.19× the country average).

Demographically, the Soup audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soup fan in United States is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Hot chocolate.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soup profile in United States.

Audience size
16.9M
in United States
Gender
67.5%♀
32.5% male
Age
44.9
average years
Country rank
#2033
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soup fans

67.5% are female, 32.5% are male, average age 44.9.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Soup audience in United States
MetricValue
Female67.5%
Male32.5%
Average age44.9
Estimated audience size16,884,322
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Soup audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Soup audience comes from United States.

Worldwide audience distribution share by country for Soup
CountryShare
United States25.9%
Taiwan6.7%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soup audience in United States is strongest.

Fig. 05

Top regions by affinity

Soup fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.32×
02New York~1M1.32×
03Utah~200K1.32×
04Alaska~50K1.32×
05Hawaii~90K1.29×
06Oregon~200K1.25×
07Washington~400K1.24×
08Nevada~200K1.24×
09New Mexico~100K1.21×
10Colorado~300K1.20×
11Idaho~100K1.16×
12Montana~50K1.14×
13Texas~1.5M1.13×
14Arizona~400K1.13×
15Kansas~100K1.08×
16Illinois~600K1.07×
17Washington, District of Columbia~50K1.07×
18Oklahoma~200K1.04×
19Michigan~500K1.03×
20Wisconsin~300K1.02×
21Nebraska~80K0.98×
22Vermont~30K0.97×
23North Dakota~30K0.96×
24Virginia~400K0.95×
25Arkansas~100K0.95×
26Rhode Island~50K0.95×
27Indiana~300K0.93×
28South Dakota~40K0.93×
29Pennsylvania~500K0.92×
30Ohio~500K0.92×
31Massachusetts~300K0.92×
32Florida~1M0.91×
33Georgia~500K0.91×
34North Carolina~500K0.91×
35Missouri~200K0.91×
36Minnesota~200K0.91×
37Louisiana~200K0.90×
38New Jersey~400K0.89×
39Tennessee~300K0.89×
40Connecticut~100K0.88×
41Maryland~200K0.84×
42Iowa~100K0.84×
43Maine~50K0.84×
44South Carolina~200K0.82×
45New Hampshire~50K0.82×
46Kentucky~200K0.81×
47Alabama~200K0.78×
48Mississippi~100K0.78×
49Delaware~40K0.76×
50West Virginia~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Soup, United States
0.74×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soup audience
#·InterestCategoryAffinity×
01Hot chocolateFood & Beverages6.19×
02PosterArts & Culture3.69×
03Frozen foodFood & Beverages3.19×
04DoughFood & Beverages2.37×
05Trader Joe'sShopping1.98×
06PastryFood & Beverages1.89×
07Panera BreadFood & Beverages1.85×
08Organic foodFood & Beverages1.76×
09Pizza HutFood & Beverages1.74×
10Discount storesShopping1.72×
11BreakfastFood & Beverages1.71×
12SubwayFood & Beverages1.68×
13LunchFood & Beverages1.66×
14SupermarketShopping1.63×
15GeneticsKids & Family1.63×
16DinnerFood & Beverages1.58×
17DrawingHome & Garden1.56×
18HairstyleBeauty & Wellness1.52×
19FoodieFood & Beverages1.52×
20LivestockPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soup audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
Community OrientationOPEN1.44×
Family OrientationCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soup audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soup have in United States?

Soup has an estimated audience of 16,884,322 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soup fans?

67.5% of Soup fans are female, 32.5% are male, with an average age of 44.9 years.

03

Which brands do Soup fans like most?

Soup fans show strongest brand affinity for Hot chocolate (6.19×), Trader Joe's (1.98×), and Pizza Hut (1.74×) over the country average.

04

Where do Soup fans live in United States?

Soup fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Soup fans also like?

Beyond Soup itself, the audience over-indexes on Trader Joe's (1.98×), Pizza Hut (1.74×), Organic food (1.76×), and Poster (3.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Soup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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