Soup Audience in United States
Soup has an estimated audience of 16,884,322 people in United States. 67.5% are female, 32.5% are male, average age 44.9. Top regions: California, Texas, New York. Top brand affinities: Israel, Jeep Wagoneer, Home staging, Mothercare, Nebraska Cornhuskers football.
The average Soup fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Jeep Wagoneer, Home staging, with strongest over-indexing on Israel (2.45× the country average). Demographically, the Soup audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Soup fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 44.9 |
| Estimated audience size | 16,884,322 |
Audience persona
The typical Soup fan in United States is more female, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,608,013 | 1.4× |
| Texas | 1,703,564 | 1.17× |
| New York | 1,323,538 | 1.4× |
| Florida | 1,052,705 | 0.92× |
| Illinois | 645,976 | 1.15× |
| Pennsylvania | 547,323 | 0.96× |
| Ohio | 507,454 | 0.98× |
| Michigan | 482,092 | 1.09× |
| North Carolina | 481,297 | 0.95× |
| Georgia | 476,412 | 0.92× |
| Washington | 435,855 | 1.29× |
| Virginia | 403,729 | 0.98× |
| New Jersey | 393,591 | 0.92× |
| Arizona | 381,852 | 1.11× |
| Colorado | 331,654 | 1.25× |
| Tennessee | 317,082 | 0.94× |
| Massachusetts | 297,088 | 0.89× |
| Indiana | 296,081 | 0.96× |
| Wisconsin | 271,503 | 1.07× |
| Missouri | 255,801 | 0.94× |
| Maryland | 253,188 | 0.87× |
| Oregon | 244,914 | 1.27× |
| Minnesota | 232,542 | 0.96× |
| South Carolina | 213,701 | 0.84× |
| Nevada | 208,425 | 1.28× |
| Oklahoma | 201,990 | 1.08× |
| Louisiana | 200,507 | 0.92× |
| Utah | 198,653 | 1.31× |
| Alabama | 184,907 | 0.78× |
| Kentucky | 174,910 | 0.83× |
| Kansas | 150,662 | 1.13× |
| Connecticut | 148,587 | 0.88× |
| Arkansas | 126,903 | 0.91× |
| Iowa | 118,165 | 0.85× |
| Mississippi | 108,427 | 0.78× |
| New Mexico | 95,761 | 1.13× |
| Idaho | 95,007 | 1.12× |
| Nebraska | 82,963 | 0.98× |
| Hawaii | 76,267 | 1.05× |
| Washington, District of Columbia | 57,110 | 1.13× |
| West Virginia | 56,658 | 0.72× |
| New Hampshire | 53,712 | 0.81× |
| Rhode Island | 52,233 | 0.97× |
| Montana | 50,191 | 1.07× |
| Maine | 47,710 | 0.79× |
| Alaska | 36,466 | 1.01× |
| South Dakota | 33,951 | 0.87× |
| Delaware | 33,018 | 0.71× |
| North Dakota | 31,707 | 0.91× |
| Vermont | 26,160 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.45× | Travel & Leisure |
| Jeep Wagoneer | 4.04× | Cars & Mobility |
| Home staging | 2.55× | Home & Garden |
| Mothercare | 1.56× | Kids & Family |
| Nebraska Cornhuskers football | 1.68× | Sports |
| Keeper (password manager) | 2.86× | Technology & Electronics |
| Takers | 4.05× | Movies & TV |
| Isla Holbox | 10.44× | Travel & Leisure |
| Hayward, California | 4.28× | Travel & Leisure |
| John Havlicek | 6.03× | Sports |
| Keene, New Hampshire | 7.02× | Travel & Leisure |
| Girolando cattle | 9.36× | Pets & Animals |
| JamBase | 4.03× | Music & Radio |
| Kodiak, Alaska | 2.88× | Travel & Leisure |
| Layne Staley | 2.17× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 2.06× | Cars & Mobility |
| Charlamagne Tha God | 3.13× | Movies & TV |
| Hebe | 2.12× | Home & Garden |
| REC TEC Grills | 6.05× | Sports |
| Kento Yamazaki | 3.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.88 |
| Luxury Orientation | PREMIUM | 1.71 |
| Extroversion | THRILL | 1.39 |
| Indulgence | JOY | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Taiwan | 6.7% |
| Japan | 4.4% |
See Soup audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Soup have in United States?
Soup has an estimated audience of 16,884,322 people in United States, concentrated in California and Texas.
What is the gender split and age of Soup fans?
67.5% of Soup fans are female, 32.5% are male, with an average age of 44.9 years.
Which brands do Soup fans like most?
Soup fans show strongest brand affinity for Israel (2.45×), Jeep Wagoneer (4.04×), and Home staging (2.55×) over the country average.
Where do Soup fans live in United States?
Soup fans in United States are most concentrated in California (reach 2,608,013), Texas (reach 1,703,564), and New York (reach 1,323,538). These three regions account for the largest share of the active audience.
What other brands do Soup fans also like?
Beyond Soup itself, the audience over-indexes on Jeep Wagoneer (4.04×), Home staging (2.55×), Mothercare (1.56×), and Nebraska Cornhuskers football (1.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.