Soup Audience in United States

Soup has an estimated audience of 16,884,322 people in United States. 67.5% are female, 32.5% are male, average age 44.9. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Horoscope, Singer-songwriter.

The average Soup fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Soup audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Soup fans

Demographic split for Soup audience in United States
MetricValue
Female67.5%
Male32.5%
Average age44.9
Estimated audience size16,884,322

Audience persona

The typical Soup fan in United States is more female, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Soup in United States
RegionReachAffinity
California2,608,0131.4×
Texas1,703,5641.17×
New York1,323,5381.4×
Florida1,052,7050.92×
Illinois645,9761.15×
Pennsylvania547,3230.96×
Ohio507,4540.98×
Michigan482,0921.09×
North Carolina481,2970.95×
Georgia476,4120.92×
Washington435,8551.29×
Virginia403,7290.98×
New Jersey393,5910.92×
Arizona381,8521.11×
Colorado331,6541.25×
Tennessee317,0820.94×
Massachusetts297,0880.89×
Indiana296,0810.96×
Wisconsin271,5031.07×
Missouri255,8010.94×
Maryland253,1880.87×
Oregon244,9141.27×
Minnesota232,5420.96×
South Carolina213,7010.84×
Nevada208,4251.28×
Oklahoma201,9901.08×
Louisiana200,5070.92×
Utah198,6531.31×
Alabama184,9070.78×
Kentucky174,9100.83×
Kansas150,6621.13×
Connecticut148,5870.88×
Arkansas126,9030.91×
Iowa118,1650.85×
Mississippi108,4270.78×
New Mexico95,7611.13×
Idaho95,0071.12×
Nebraska82,9630.98×
Hawaii76,2671.05×
Washington, District of Columbia57,1101.13×
West Virginia56,6580.72×
New Hampshire53,7120.81×
Rhode Island52,2330.97×
Montana50,1911.07×
Maine47,7100.79×
Alaska36,4661.01×
South Dakota33,9510.87×
Delaware33,0180.71×
North Dakota31,7070.91×
Vermont26,1600.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soup audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN4.11×News
Whole grain12.57×Food & Beverages
Hot chocolate6.4×Food & Beverages
Blended whiskey10.4×Food & Beverages
Roulette11.41×Games
Day trading9.01×Business & Career
Pet insurance12.37×Pets & Animals
Indianapolis Motor Speedway10.38×Sports
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.45×Business & Career
Critical illness insurance12.39×Business & Career
Prepackaged meal9.88×Food & Beverages
Property insurance11.06×Home & Garden
Great Clips3.66×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soup audience
TraitClusterScore
Risk AppetiteTHRILL1.88
Luxury OrientationPREMIUM1.71
ExtroversionTHRILL1.39
IndulgenceJOY1.32
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Soup
CountryShare
United States25.9%
Taiwan6.7%
Japan4.4%

See Soup audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Soup have in United States?

Soup has an estimated audience of 16,884,322 people in United States, concentrated in California and Texas.

What is the gender split and age of Soup fans?

67.5% of Soup fans are female, 32.5% are male, with an average age of 44.9 years.

Which brands do Soup fans like most?

Soup fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Soup fans live in United States?

Soup fans in United States are most concentrated in California (reach 2,608,013), Texas (reach 1,703,564), and New York (reach 1,323,538). These three regions account for the largest share of the active audience.

What other brands do Soup fans also like?

Beyond Soup itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Horoscope (13.08×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.