Frozen food Audience in United States

Frozen food logo

Frozen food has an estimated audience of 9,981,683 people in United States. 63.9% are female, 36.1% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Snacking, Marshalls, Aldi, Dollar General, T.J.Maxx.

The average Frozen food fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Snacking, Marshalls, Aldi, with strongest over-indexing on Snacking (5.56× the country average). Demographically, the Frozen food audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Frozen food fans

Demographic split for Frozen food audience in United States
MetricValue
Female63.9%
Male36.1%
Average age42.2
Estimated audience size9,981,683

Audience persona

The typical Frozen food fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Snacking.

Top regions in United States

Top regions ranked by reach for Frozen food in United States
RegionReachAffinity
California1,361,7511.24×
Texas987,9941.15×
Florida607,4670.9×
New York476,0030.85×
Illinois393,8411.18×
Georgia355,5521.16×
Pennsylvania332,7640.99×
Ohio310,3921.01×
North Carolina310,2051.03×
Michigan285,6111.09×
New Jersey239,9980.95×
Arizona222,5911.09×
Virginia221,6990.91×
Washington217,1261.08×
Tennessee208,9361.04×
Massachusetts194,5840.99×
Indiana192,3621.05×
Maryland176,3381.03×
South Carolina170,1981.13×
Louisiana168,2921.31×
Missouri161,7341.01×
Alabama150,3031.08×
Colorado145,6820.93×
Kentucky143,9061.15×
Oregon133,4221.17×
Mississippi130,4491.59×
Minnesota129,1490.9×
Wisconsin128,4490.86×
Oklahoma128,4451.16×
Nevada110,8211.15×
Connecticut99,0060.99×
Arkansas95,4381.16×
Utah89,8531.01×
Kansas80,7471.03×
Iowa80,3600.98×
New Mexico58,3021.16×
Idaho57,3291.15×
Nebraska47,7040.95×
West Virginia47,3001.02×
Hawaii33,9020.79×
Rhode Island29,9050.94×
New Hampshire29,2300.74×
Maine27,8720.78×
Delaware24,0730.87×
Montana23,8800.86×
Washington, District of Columbia19,3370.64×
North Dakota18,7130.91×
Alaska17,2790.81×
South Dakota14,1420.61×
Vermont12,2280.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frozen food audience
BrandAffinityCategory
Snacking5.56×Food & Beverages
Marshalls3.08×Fashion & Accessoires
Aldi2.69×Shopping
Dollar General2.47×Shopping
T.J.Maxx2.78×Shopping
IKEA2.36×Home & Garden
Macy's2.15×Shopping
Target Corporation1.86×Shopping
Kohl's1.99×Shopping
Slow cooker4.17×Food & Beverages
Old Navy1.99×Fashion & Accessoires
Dollar Tree2.05×Shopping
Snack food2.43×Food & Beverages
Hobby Lobby1.92×Home & Garden
Home Design2.93×Home & Garden
Whole Foods Market1.91×Shopping
Planet Fitness1.93×Sports
Kroger2.18×Food & Beverages
Costco1.77×Shopping
West Elm3.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frozen food audience
TraitClusterScore
IndulgenceJOY1.69
Family OrientationCONSERVATISM1.55
Convenience OrientationPREMIUM1.52
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.36
Healthy LifestyleBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Frozen food
CountryShare
United States26.0%
Japan10.9%
United Kingdom5.8%

See Frozen food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Frozen food have in United States?

Frozen food has an estimated audience of 9,981,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Frozen food fans?

63.9% of Frozen food fans are female, 36.1% are male, with an average age of 42.2 years.

Which brands do Frozen food fans like most?

Frozen food fans show strongest brand affinity for Snacking (5.56×), Marshalls (3.08×), and Aldi (2.69×) over the country average.

Where do Frozen food fans live in United States?

Frozen food fans in United States are most concentrated in California (reach 1,361,751), Texas (reach 987,994), and Florida (reach 607,467). These three regions account for the largest share of the active audience.

What other brands do Frozen food fans also like?

Beyond Frozen food itself, the audience over-indexes on Marshalls (3.08×), Aldi (2.69×), Dollar General (2.47×), and T.J.Maxx (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.