The Truman Show Audience in United States

The Truman Show logo

The Truman Show has an estimated audience of 1,598,163 people in United States. 53.0% are female, 47.0% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Olivia Wilde, Valerian and the City of a Thousand Planets, The Giver (film), Chris Pine, The Village (2004 film).

The average The Truman Show fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Olivia Wilde, Valerian and the City of a Thousand Planets, The Giver (film), with strongest over-indexing on Olivia Wilde (104.81× the country average). Demographically, the The Truman Show audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Truman Show fans

Demographic split for The Truman Show audience in United States
MetricValue
Female53.0%
Male47.0%
Average age37.7
Estimated audience size1,598,163

Audience persona

The typical The Truman Show fan in United States is balanced, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Olivia Wilde.

Top regions in United States

Top regions ranked by reach for The Truman Show in United States
RegionReachAffinity
California203,4951.16×
Texas153,7811.12×
Florida115,4691.07×
New York94,5331.06×
Pennsylvania56,6921.05×
Illinois54,9501.03×
North Carolina50,6121.05×
Ohio50,4061.02×
Georgia50,2011.02×
Michigan45,3061.08×
New Jersey42,7681.05×
Virginia39,3971.01×
Washington35,8011.12×
Tennessee33,2611.04×
Massachusetts32,3351.03×
Arizona32,0440.98×
Indiana31,9141.09×
Missouri29,5171.15×
Maryland27,1920.99×
Wisconsin23,7590.99×
Colorado23,7490.94×
Minnesota23,4731.03×
South Carolina23,1760.96×
Kentucky22,0951.1×
Oklahoma20,7411.17×
Louisiana20,6171×
Alabama20,3250.91×
Oregon19,9181.09×
Utah17,1921.2×
Connecticut17,0721.07×
Nevada14,4110.93×
Iowa14,3081.09×
Arkansas13,9721.06×
Kansas13,7671.09×
Mississippi12,4760.95×
Idaho8,7281.09×
New Mexico7,6770.96×
Nebraska7,3070.91×
West Virginia7,1130.96×
New Hampshire5,9080.94×
Maine5,3140.93×
Hawaii5,3030.77×
Rhode Island4,8000.94×
Montana4,0800.92×
Washington, District of Columbia3,6960.77×
Delaware3,6190.82×
South Dakota3,3000.89×
North Dakota2,9880.91×
Alaska2,9680.87×
Vermont2,4100.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Truman Show audience
BrandAffinityCategory
Olivia Wilde104.81×Movies & TV
Valerian and the City of a Thousand Planets144.64×Movies & TV
The Giver (film)69.93×Movies & TV
Chris Pine47×Movies & TV
The Village (2004 film)69.52×Movies & TV
House at the End of the Street142.46×Movies & TV
Easy Canvas Prints77.55×Shopping
Get Out (film)19.66×Movies & TV
Canvas People108.36×Home & Garden
The Stepford Wives (2004 film)66.39×Movies & TV
Mystery film15.34×Movies & TV
Father Knows Best57.71×Movies & TV
Nick Kroll23.95×Movies & TV
Secret Garden (TV series)32.72×Movies & TV
John Mulaney16.54×Movies & TV
Me Before You17.14×Movies & TV
Dakota Johnson7.17×Movies & TV
Sally Mann42.28×Arts & Culture
Atlantic Ocean3.35×Travel & Leisure
Classic Movies28.7×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Truman Show audience
TraitClusterScore
TraditionCONSERVATISM1.47
Luxury OrientationPREMIUM1.37
Risk AppetiteTHRILL1.36
Urban LifestyleOPEN1.35
LGBTQ+ IdentityOPEN1.29
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for The Truman Show
CountryShare
United States23.9%
Brazil7.5%
Italy7.0%

See The Truman Show audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Truman Show have in United States?

The Truman Show has an estimated audience of 1,598,163 people in United States, concentrated in California and Texas.

What is the gender split and age of The Truman Show fans?

53.0% of The Truman Show fans are female, 47.0% are male, with an average age of 37.7 years.

Which brands do The Truman Show fans like most?

The Truman Show fans show strongest brand affinity for Olivia Wilde (104.81×), Valerian and the City of a Thousand Planets (144.64×), and The Giver (film) (69.93×) over the country average.

Where do The Truman Show fans live in United States?

The Truman Show fans in United States are most concentrated in California (reach 203,495), Texas (reach 153,781), and Florida (reach 115,469). These three regions account for the largest share of the active audience.

What other brands do The Truman Show fans also like?

Beyond The Truman Show itself, the audience over-indexes on Valerian and the City of a Thousand Planets (144.64×), The Giver (film) (69.93×), Chris Pine (47×), and The Village (2004 film) (69.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Truman Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.