Rascasse Audience Intelligence

The Truman Show Audience in United States

A data profile of the people who buy, follow and care about The Truman Show in United States — modelled from more than twelve digital signal sources. The Truman Show has an estimated audience of 1,614,099 people in United States.

#1116among Movie / TV Show / Series in United States#2747in Movies & TV

The average The Truman Show fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Olivia Wilde, Valerian and the City of a Thousand Planets, The Giver (film), with strongest over-indexing on Olivia Wilde (104.81× the country average).

Demographically, the The Truman Show audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Truman Show fan in United States is balanced, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Olivia Wilde.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Truman Show profile in United States.

Audience size
1.6M
in United States
Gender
53.0%♀
47.0% male
Age
37.7
average years
Country rank
#16788
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Truman Show viewers

53.0% are female, 47.0% are male, average age 37.7.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for The Truman Show audience in United States
MetricValue
Female53.0%
Male47.0%
Average age37.7
Estimated audience size1,614,099
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the The Truman Show audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

23.6%

of the worldwide The Truman Show audience comes from United States.

Worldwide audience distribution share by country for The Truman Show
CountryShare
United States23.6%
Brazil7.0%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Truman Show audience in United States is strongest.

Fig. 05

Top regions by affinity

The Truman Show fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.20×
02Missouri~30K1.13×
03Oklahoma~20K1.13×
04California~200K1.08×
05Indiana~30K1.08×
06Kentucky~20K1.08×
07Kansas~10K1.08×
08Idaho~9K1.08×
09Washington~30K1.07×
10Arkansas~10K1.07×
11Iowa~10K1.07×
12Texas~100K1.06×
13Connecticut~20K1.06×
14Michigan~40K1.05×
15Oregon~20K1.05×
16Florida~100K1.03×
17Massachusetts~30K1.03×
18Pennsylvania~50K1.02×
19New Jersey~40K1.02×
20Louisiana~20K1.02×
21New York~90K1.01×
22Ohio~50K1.01×
23North Carolina~50K1.01×
24Tennessee~30K1.01×
25Minnesota~20K1.01×
26Illinois~50K1.00×
27Georgia~50K1.00×
28Virginia~40K1.00×
29New Hampshire~6K1.00×
30Rhode Island~5K1.00×
31North Dakota~3K1.00×
32Arizona~30K0.99×
33Maryland~30K0.98×
34West Virginia~7K0.98×
35Maine~6K0.98×
36South Carolina~20K0.97×
37New Mexico~8K0.97×
38Wisconsin~20K0.96×
39Nebraska~8K0.96×
40Alaska~3K0.96×
41Mississippi~10K0.95×
42Montana~4K0.95×
43South Dakota~4K0.95×
44Vermont~3K0.94×
45Alabama~20K0.93×
46Colorado~20K0.92×
47Nevada~10K0.92×
48Delaware~4K0.87×
49Washington, District of Columbia~4K0.81×
50Hawaii~5K0.80×
Fig. 06

Affinity by region

Affinity by region — The Truman Show, United States
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Truman Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Truman Show audience
#·InterestCategoryAffinity×
01Valerian and the City of a Thousand PlanetsMovies & TV144.64×
02House at the End of the StreetMovies & TV142.46×
03Canvas PeopleHome & Garden108.36×
04Olivia WildeMovies & TV104.81×
05Easy Canvas PrintsShopping77.55×
06The Giver (film)Movies & TV69.93×
07The Village (2004 film)Movies & TV69.52×
08The Stepford Wives (2004 film)Movies & TV66.39×
09Çağatay UlusoyFashion & Accessoires61.03×
10Father Knows BestMovies & TV57.71×
11Chris PineMovies & TV47.00×
12Sally MannArts & Culture42.28×
13Secret Garden (TV series)Movies & TV32.72×
14Nick KrollMovies & TV23.95×
15Get Out (film)Movies & TV19.66×
16Me Before YouMovies & TV17.14×
17John MulaneyMovies & TV16.54×
18Mystery filmMovies & TV15.34×
19Dakota JohnsonMovies & TV7.17×
20Atlantic OceanTravel & Leisure3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Truman Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Truman Show audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.52×
Design AffinityPREMIUM1.49×
Pet OwnershipJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Truman Show audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
Career OrientationPOWER0.63×
Need for SecurityCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Truman Show have in United States?

The Truman Show has an estimated audience of 1,614,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Truman Show viewers?

53.0% of The Truman Show fans are female, 47.0% are male, with an average age of 37.7 years.

03

Which brands do The Truman Show fans like most?

The Truman Show fans show strongest brand affinity for Olivia Wilde (104.81×), Valerian and the City of a Thousand Planets (144.64×), and The Giver (film) (69.93×) over the country average.

04

Where do The Truman Show fans live in United States?

The Truman Show fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Truman Show fans also like?

Beyond The Truman Show itself, the audience over-indexes on Valerian and the City of a Thousand Planets (144.64×), The Giver (film) (69.93×), Chris Pine (47×), and The Village (2004 film) (69.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Truman Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Truman Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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