Father Knows Best Audience in United States

Father Knows Best logo

Father Knows Best has an estimated audience of 326,828 people in United States. 46.5% are female, 53.5% are male, average age 43.9. Top regions: New York, California, Texas. Top brand affinities: Historic site, The Halal Guys, The Nice Guys, Jeep Wagoneer, Governor of Michigan.

The average Father Knows Best fan in United States is 43.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Historic site, The Halal Guys, The Nice Guys, with strongest over-indexing on Historic site (78.65× the country average). Demographically, the Father Knows Best audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Father Knows Best fans

Demographic split for Father Knows Best audience in United States
MetricValue
Female46.5%
Male53.5%
Average age43.9
Estimated audience size326,828

Audience persona

The typical Father Knows Best fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Father Knows Best in United States
RegionReachAffinity
New York57,6793.16×
California26,8400.75×
Texas26,2830.94×
Florida17,9300.81×
Pennsylvania12,6391.15×
Ohio12,0061.19×
Illinois11,8741.09×
North Carolina10,5201.07×
Michigan9,1511.07×
Georgia8,8800.88×
Indiana8,8021.47×
New Jersey8,7691.05×
Tennessee8,1231.24×
Virginia7,7340.97×
Missouri6,8801.31×
Arizona6,5480.98×
Wisconsin6,0321.23×
Minnesota5,8011.24×
Maryland5,5660.99×
Massachusetts5,2760.82×
Alabama5,2691.15×
Washington5,2450.8×
South Carolina5,1431.05×
Oklahoma4,8361.33×
Kentucky4,6521.14×
Colorado4,3610.85×
Louisiana4,0290.96×
Oregon3,4450.92×
Arkansas3,3291.24×
Connecticut3,1700.97×
Iowa3,0871.15×
Kansas2,7261.06×
Mississippi2,6340.98×
Nevada2,3510.74×
Utah1,9410.66×
West Virginia1,6311.07×
New Mexico1,4650.89×
Idaho1,4460.88×
Nebraska1,2120.74×
New Hampshire1,0990.85×
Rhode Island1,0090.97×
Maine9060.77×
Delaware8850.98×
Montana7540.83×
Hawaii7310.52×
Washington, District of Columbia6260.64×
South Dakota5560.74×
North Dakota4870.73×
Vermont4360.76×
Wyoming3560.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Father Knows Best audience
BrandAffinityCategory
Historic site78.65×Arts & Culture
The Halal Guys64.64×Food & Beverages
The Nice Guys29.66×Movies & TV
Jeep Wagoneer15.24×Cars & Mobility
Governor of Michigan15.59×Politics & Society
Paisley18.08×Fashion & Accessoires
Fairy godmother15.37×Literature
Goop9.47×Internet & Social Media
Mathcore12.23×Music & Radio
Wok9.25×Food & Beverages
Suhr Guitars26.2×Music & Radio
Hipster12.66×Politics & Society
Elsword19.02×Games
TV Fanatic12.16×Movies & TV
Cherish (group)12.11×Music & Radio
headspace9.12×Health
Kikar HaShabbat15.66×News
Home staging4.82×Home & Garden
The Historian14.34×Literature
Somerset, Kentucky20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Father Knows Best audience
TraitClusterScore
PatriotismCONSERVATISM2.06
SpiritualityBALANCE1.48
TraditionCONSERVATISM1.42
Community OrientationOPEN1.4
IndividualismJOY1.37
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Father Knows Best
CountryShare
United States86.8%
Japan3.3%
Canada1.8%

See Father Knows Best audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Father Knows Best have in United States?

Father Knows Best has an estimated audience of 326,828 people in United States, concentrated in New York and California.

What is the gender split and age of Father Knows Best fans?

46.5% of Father Knows Best fans are female, 53.5% are male, with an average age of 43.9 years.

Which brands do Father Knows Best fans like most?

Father Knows Best fans show strongest brand affinity for Historic site (78.65×), The Halal Guys (64.64×), and The Nice Guys (29.66×) over the country average.

Where do Father Knows Best fans live in United States?

Father Knows Best fans in United States are most concentrated in New York (reach 57,679), California (reach 26,840), and Texas (reach 26,283). These three regions account for the largest share of the active audience.

What other brands do Father Knows Best fans also like?

Beyond Father Knows Best itself, the audience over-indexes on The Halal Guys (64.64×), The Nice Guys (29.66×), Jeep Wagoneer (15.24×), and Governor of Michigan (15.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Father Knows Best. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.