Rascasse Audience Intelligence

Father Knows Best Audience in United States

A data profile of the people who buy, follow and care about Father Knows Best in United States — modelled from more than twelve digital signal sources. Father Knows Best has an estimated audience of 296,604 people in United States.

#912among TV series in United States#4362among Movie / TV Show / Series in United States#8782in Movies & TV

The average Father Knows Best fan in United States is 43.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Tony Danza, Knight Rider (1982 TV series), Lost in Space, with strongest over-indexing on Tony Danza (155.44× the country average).

Demographically, the Father Knows Best audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Father Knows Best fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Tony Danza.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Father Knows Best profile in United States.

Audience size
297K
in United States
Gender
46.5%♀
53.5% male
Age
43.9
average years
Country rank
#48663
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Father Knows Best viewers

46.5% are female, 53.5% are male, average age 43.9.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Father Knows Best audience in United States
MetricValue
Female46.5%
Male53.5%
Average age43.9
Estimated audience size296,604
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Father Knows Best audience in United States
Age bracketShare%
16-1920%
20-2910%
30-399%
40-4925%
50+37%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Father Knows Best audience comes from United States.

Worldwide audience distribution share by country for Father Knows Best
CountryShare
United States80.6%
Japan3.4%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Father Knows Best audience in United States is strongest.

Fig. 05

Top regions by affinity

Father Knows Best fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K3.97×
02Indiana~8K1.34×
03Missouri~6K1.20×
04Oklahoma~4K1.19×
05Arkansas~3K1.17×
06Tennessee~8K1.16×
07Wisconsin~6K1.16×
08Minnesota~5K1.16×
09Pennsylvania~10K1.12×
10Alabama~5K1.12×
11Ohio~10K1.11×
12West Virginia~2K1.11×
13Kentucky~4K1.09×
14Iowa~3K1.09×
15New Jersey~9K1.07×
16Michigan~9K1.03×
17Kansas~3K1.02×
18Delaware<1K1.02×
19Illinois~10K1.01×
20South Carolina~5K1.00×
21Connecticut~3K0.99×
22Mississippi~3K0.99×
23Maryland~5K0.98×
24North Carolina~10K0.97×
25New Hampshire~1K0.96×
26Rhode Island~1K0.96×
27Louisiana~4K0.95×
28Virginia~7K0.93×
29Arizona~6K0.93×
30Maine~1K0.92×
31South Dakota<1K0.92×
32Vermont<1K0.92×
33Idaho~1K0.91×
34New Mexico~1K0.91×
35Oregon~3K0.90×
36Montana<1K0.90×
37Texas~30K0.89×
38North Dakota<1K0.89×
39Nebraska~1K0.87×
40Georgia~9K0.86×
41Massachusetts~5K0.85×
42Alaska<1K0.85×
43Colorado~4K0.83×
44Florida~20K0.78×
45Washington~5K0.78×
46Washington, District of Columbia<1K0.76×
47Nevada~2K0.75×
48Hawaii~1K0.73×
49California~30K0.72×
50Utah~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Father Knows Best, United States
0.72×1.00×3.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Father Knows Best audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Father Knows Best audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV155.44×
02Knight Rider (1982 TV series)Movies & TV121.43×
03Lost in SpaceMovies & TV97.41×
04ColumboMovies & TV72.28×
05The Truman ShowMovies & TV57.71×
06RoseanneMovies & TV49.09×
07Population ageingPolitics & Society36.96×
08The X-FilesMovies & TV31.34×
09Neve CampbellMovies & TV20.00×
1024 (TV series)Movies & TV20.00×
11Apocalypse NowMovies & TV20.00×
12David HasselhoffMovies & TV20.00×
13Adam LevineMusic & Radio20.00×
14Bob NewhartMovies & TV19.53×
15House of Cards (U.S. TV series)Movies & TV18.27×
16Lacey ChabertMovies & TV13.65×
17ProbioticHealth13.02×
18Anna FarisMovies & TV10.71×
19Morena BaccarinMovies & TV9.64×
20Wheel of Fortune (U.S. game show)Movies & TV8.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Father Knows Best audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Father Knows Best audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.02×
SpiritualityBALANCE2.32×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Father Knows Best audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Father Knows Best have in United States?

Father Knows Best has an estimated audience of 296,604 people in United States, concentrated in New York and California.

02

What is the gender split and age of Father Knows Best viewers?

46.5% of Father Knows Best fans are female, 53.5% are male, with an average age of 43.9 years.

03

Which brands do Father Knows Best fans like most?

Father Knows Best fans show strongest brand affinity for Tony Danza (155.44×), Knight Rider (1982 TV series) (121.43×), and Lost in Space (97.41×) over the country average.

04

Where do Father Knows Best fans live in United States?

Father Knows Best fans in United States are most concentrated in New York (reach ~70K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Father Knows Best fans also like?

Beyond Father Knows Best itself, the audience over-indexes on Knight Rider (1982 TV series) (121.43×), Lost in Space (97.41×), The Truman Show (57.71×), and Columbo (72.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Father Knows Best audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Father Knows Best. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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