David Hasselhoff Audience in United States

David Hasselhoff logo

David Hasselhoff has an estimated audience of 2,415,094 people in United States. 37.8% are female, 62.2% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Knight Rider (1982 TV series), Baywatch, Heroes (TV series), Scooby-Doo, Back to the Future (TV series).

The average David Hasselhoff fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Knight Rider (1982 TV series), Baywatch, Heroes (TV series), with strongest over-indexing on Knight Rider (1982 TV series) (157.03× the country average). Demographically, the David Hasselhoff audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of David Hasselhoff fans

Demographic split for David Hasselhoff audience in United States
MetricValue
Female37.8%
Male62.2%
Average age45.1
Estimated audience size2,415,094

Audience persona

The typical David Hasselhoff fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Knight Rider (1982 TV series).

Top regions in United States

Top regions ranked by reach for David Hasselhoff in United States
RegionReachAffinity
California255,9870.96×
Texas200,4730.97×
Florida170,8681.05×
New York118,2340.88×
Pennsylvania89,1201.1×
Ohio86,1741.16×
Illinois80,0360.99×
North Carolina77,2721.06×
Georgia75,2261.01×
Michigan75,1931.19×
New Jersey61,0410.99×
Tennessee56,2101.16×
Virginia54,6550.93×
Indiana51,5031.17×
Arizona51,1891.04×
Washington49,4571.02×
Massachusetts42,8440.9×
Missouri42,7251.1×
Maryland39,7300.96×
South Carolina38,8551.07×
Wisconsin37,5371.03×
Alabama36,6261.09×
Kentucky34,6181.14×
Colorado33,5270.88×
Minnesota33,1180.96×
Oklahoma30,2671.13×
Oregon28,9421.05×
Louisiana27,9850.9×
Connecticut24,3331×
Nevada24,1641.03×
Utah21,7951.01×
Arkansas21,2701.07×
Iowa20,0391.01×
Kansas19,1601.01×
Mississippi18,8990.95×
West Virginia13,1141.17×
Idaho12,7971.06×
New Mexico11,4880.95×
Nebraska11,2260.93×
New Hampshire9,7351.02×
Maine9,4121.09×
Hawaii8,8160.85×
Rhode Island7,0770.92×
Montana6,4630.96×
Delaware6,3770.96×
South Dakota5,3490.96×
Alaska4,7100.91×
North Dakota4,5300.91×
Washington, District of Columbia4,2850.59×
Vermont3,7020.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Hasselhoff audience
BrandAffinityCategory
Knight Rider (1982 TV series)157.03×Movies & TV
Baywatch47.98×Movies & TV
Heroes (TV series)20×Movies & TV
Scooby-Doo7.98×Movies & TV
Back to the Future (TV series)20×Movies & TV
Peacemaker5.02×Movies & TV
Friends3.76×Movies & TV
USAJobs13.11×Business & Career
Lindsay Lohan10.06×Movies & TV
Superman2.48×Movies & TV
Mary Steenburgen15.56×Movies & TV
Pixels (2015 film)20×Movies & TV
Tom Welling11.54×Movies & TV
Chuck Norris5.05×Movies & TV
Linda Cardellini10.26×Movies & TV
Supergirl6.82×Movies & TV
Bruce Willis5.69×Movies & TV
Food and drink1.7×Food & Beverages
Culture2.09×Literature
Pedro Pascal5.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Hasselhoff audience
TraitClusterScore
PatriotismCONSERVATISM1.82
ExtroversionTHRILL1.33
Risk AppetiteTHRILL1.28
Early Adopter MentalityPOWER1.27
Need for SecurityCONSERVATISM1.27
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for David Hasselhoff
CountryShare
United States23.6%
Germany9.3%
United Kingdom5.2%

See David Hasselhoff audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does David Hasselhoff have in United States?

David Hasselhoff has an estimated audience of 2,415,094 people in United States, concentrated in California and Texas.

What is the gender split and age of David Hasselhoff fans?

37.8% of David Hasselhoff fans are female, 62.2% are male, with an average age of 45.1 years.

Which brands do David Hasselhoff fans like most?

David Hasselhoff fans show strongest brand affinity for Knight Rider (1982 TV series) (157.03×), Baywatch (47.98×), and Heroes (TV series) (20×) over the country average.

Where do David Hasselhoff fans live in United States?

David Hasselhoff fans in United States are most concentrated in California (reach 255,987), Texas (reach 200,473), and Florida (reach 170,868). These three regions account for the largest share of the active audience.

What other brands do David Hasselhoff fans also like?

Beyond David Hasselhoff itself, the audience over-indexes on Baywatch (47.98×), Heroes (TV series) (20×), Scooby-Doo (7.98×), and Back to the Future (TV series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Hasselhoff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.