Rascasse Audience Intelligence

David Hasselhoff Audience in Germany

A data profile of the people who buy, follow and care about David Hasselhoff in Germany — modelled from more than twelve digital signal sources. David Hasselhoff has an estimated audience of 995,992 people in Germany.

#287among Actor Actress or TV Star in Germany#921among Person in Germany#790in Movies & TV

The average David Hasselhoff fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Knight Rider (1982 TV series), Baywatch, Pamela Anderson, with strongest over-indexing on Knight Rider (1982 TV series) (127.07× the country average).

Demographically, the David Hasselhoff audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical David Hasselhoff fan in Germany is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Knight Rider (1982 TV series).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Hasselhoff profile in Germany.

Audience size
996K
in Germany
Gender
28.2%♀
71.8% male
Age
37.1
average years
Country rank
#6549
Person in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Hasselhoff fans

28.2% are female, 71.8% are male, average age 37.1.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for David Hasselhoff audience in Germany
MetricValue
Female28.2%
Male71.8%
Average age37.1
Estimated audience size995,992
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the David Hasselhoff audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3939%
40-4917%
50+8%
Fig. 04

Worldwide distribution

9.2%

of the worldwide David Hasselhoff audience comes from Germany.

Worldwide audience distribution share by country for David Hasselhoff
CountryShare
United States23.4%
Germany9.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Hasselhoff audience in Germany is strongest.

Fig. 05

Top regions by affinity

David Hasselhoff fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K1.29×
02Sachsen-Anhalt~30K1.12×
03Mecklenburg-Vorpommern~20K1.09×
04Bayern~200K1.05×
05Berlin~40K1.04×
06Thüringen~30K1.04×
07Brandenburg~30K1.03×
08Saarland~10K1.02×
09Schleswig-Holstein~30K1.01×
10Nordrhein-Westfalen~200K0.99×
11Baden-Württemberg~100K0.95×
12Niedersachsen~90K0.95×
13Hamburg~20K0.92×
14Rheinland-Pfalz~40K0.89×
15Hessen~60K0.83×
16Bremen~6K0.79×
Fig. 06

Affinity by region

Affinity by region — David Hasselhoff, Germany
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Hasselhoff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Hasselhoff audience
#·InterestCategoryAffinity×
01Knight Rider (1982 TV series)Movies & TV127.07×
02BaywatchMovies & TV74.89×
03Dallas (1978 TV series)Movies & TV20.00×
04Avengers (band)Music & Radio20.00×
05Christopher WalkenMovies & TV20.00×
06HBO (Asia)Movies & TV20.00×
07Pamela AndersonMovies & TV14.47×
08Dolph LundgrenMovies & TV10.12×
09Lothar MatthäusSports8.49×
10Chuck NorrisMovies & TV6.96×
11Christian UlmenMovies & TV5.19×
12Florian SilbereisenMusic & Radio4.93×
13Roland KaiserMusic & Radio4.72×
14TransfermarktSports4.39×
15PeacemakerMovies & TV3.76×
16Helene FischerMusic & Radio2.72×
17SportschauSports2.63×
18SV Werder BremenSports2.47×
19FC Bayern MunichSports1.66×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Hasselhoff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Hasselhoff audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
TraditionCONSERVATISM1.36×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Hasselhoff audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.71×
Design AffinityPREMIUM0.73×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Hasselhoff have in Germany?

David Hasselhoff has an estimated audience of 995,992 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of David Hasselhoff fans?

28.2% of David Hasselhoff fans are female, 71.8% are male, with an average age of 37.1 years.

03

Which brands do David Hasselhoff fans like most?

David Hasselhoff fans show strongest brand affinity for Knight Rider (1982 TV series) (127.07×), Baywatch (74.89×), and Pamela Anderson (14.47×) over the country average.

04

Where do David Hasselhoff fans live in Germany?

David Hasselhoff fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do David Hasselhoff fans also like?

Beyond David Hasselhoff itself, the audience over-indexes on Baywatch (74.89×), Pamela Anderson (14.47×), Dallas (1978 TV series) (20×), and Avengers (band) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See David Hasselhoff audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for David Hasselhoff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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