Rascasse Audience Intelligence

Baywatch Audience in Germany

A data profile of the people who buy, follow and care about Baywatch in Germany — modelled from more than twelve digital signal sources. Baywatch has an estimated audience of 519,162 people in Germany.

#202among TV series in Germany#589among Movie / TV Show / Series in Germany#1751in Movies & TV

The average Baywatch fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jason Momoa, Band of Brothers, Shameless (U.S. TV series), with strongest over-indexing on Jason Momoa (19.11× the country average).

Demographically, the Baywatch audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Individualism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baywatch fan in Germany is balanced, around 34.9 years old, with strong Individualism tendencies and a notable affinity for Jason Momoa.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baywatch profile in Germany.

Audience size
519K
in Germany
Gender
50.8%♀
49.2% male
Age
34.9
average years
Country rank
#11391
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baywatch viewers

50.8% are female, 49.2% are male, average age 34.9.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Baywatch audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age34.9
Estimated audience size519,162
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Baywatch audience in Germany
Age bracketShare%
16-1931%
20-2916%
30-3923%
40-4920%
50+9%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Baywatch audience comes from Germany.

Worldwide audience distribution share by country for Baywatch
CountryShare
United States25.3%
Germany6.5%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baywatch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baywatch fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.13×
02Mecklenburg-Vorpommern~10K1.13×
03Brandenburg~20K1.11×
04Sachsen~30K1.08×
05Thüringen~10K1.05×
06Bayern~90K1.04×
07Baden-Württemberg~80K1.02×
08Niedersachsen~50K1.01×
09Hessen~40K0.99×
10Schleswig-Holstein~20K0.99×
11Nordrhein-Westfalen~100K0.96×
12Rheinland-Pfalz~30K0.94×
13Saarland~6K0.93×
14Berlin~20K0.92×
15Hamburg~10K0.90×
16Bremen~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Baywatch, Germany
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baywatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baywatch audience
#·InterestCategoryAffinity×
01Beverly Hills, 90210Movies & TV31.77×
02Rome (TV series)Movies & TV30.87×
03Yvonne StrahovskiMovies & TV27.89×
04Band of BrothersMovies & TV25.89×
05Joaquin PhoenixMovies & TV24.71×
06Anthony HopkinsMovies & TV21.32×
07Shameless (U.S. TV series)Movies & TV21.28×
08Jason MomoaMovies & TV19.11×
09American Pie (film series)Movies & TV18.80×
10Pamela AndersonMovies & TV18.57×
11David HasselhoffMovies & TV18.43×
12The PacificMovies & TV15.13×
13Zoë KravitzMovies & TV15.13×
14One Tree Hill (TV series)Movies & TV12.14×
15Scandal (TV series)Movies & TV12.11×
16Freaky Friday (2003 film)Movies & TV11.45×
17The Mechanic (2011 film)Movies & TV11.32×
18Superman (TV series)Movies & TV10.52×
19DuneMovies & TV8.69×
20Charlize TheronMovies & TV8.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baywatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baywatch audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.06×
DIY MentalityTHRILL0.91×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baywatch audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.54×
SpiritualityBALANCE0.59×
PatriotismCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baywatch have in Germany?

Baywatch has an estimated audience of 519,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Baywatch viewers?

50.8% of Baywatch fans are female, 49.2% are male, with an average age of 34.9 years.

03

Which brands do Baywatch fans like most?

Baywatch fans show strongest brand affinity for Jason Momoa (19.11×), Band of Brothers (25.89×), and Shameless (U.S. TV series) (21.28×) over the country average.

04

Where do Baywatch fans live in Germany?

Baywatch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Baywatch fans also like?

Beyond Baywatch itself, the audience over-indexes on Band of Brothers (25.89×), Shameless (U.S. TV series) (21.28×), Pamela Anderson (18.57×), and Anthony Hopkins (21.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Baywatch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baywatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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