USAJobs Audience in United States

USAJobs logo

USAJobs has an estimated audience of 6,158,785 people in United States. 52.6% are female, 47.4% are male, average age 44.5. Top regions: Texas, California, Virginia. Top brand affinities: Snarky Puppy, Cory Wong, Ghost-Note, Jacob Collier, Sungazer.

The average USAJobs fan in United States is 44.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Virginia. Top brand affinities include Snarky Puppy, Cory Wong, Ghost-Note, with strongest over-indexing on Snarky Puppy (244.19× the country average). Demographically, the USAJobs audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of USAJobs fans

Demographic split for USAJobs audience in United States
MetricValue
Female52.6%
Male47.4%
Average age44.5
Estimated audience size6,158,785

Audience persona

The typical USAJobs fan in United States is balanced, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Snarky Puppy.

Top regions in United States

Top regions ranked by reach for USAJobs in United States
RegionReachAffinity
Texas450,1580.85×
California388,8180.57×
Virginia367,3922.45×
Florida321,5410.77×
Maryland282,5532.67×
New York221,3630.64×
Georgia211,8721.12×
North Carolina179,3710.97×
Washington144,7931.17×
Illinois141,9250.69×
Alabama126,5841.47×
Pennsylvania121,4550.59×
Arizona106,5350.85×
Ohio98,8700.52×
Colorado95,7660.99×
Oklahoma94,1941.38×
Tennessee90,3380.73×
South Carolina86,3670.93×
New Jersey75,0740.48×
Washington, District of Columbia74,2074.01×
Missouri73,0360.74×
Mississippi67,4741.33×
Michigan67,0590.42×
Louisiana64,3570.81×
Kentucky59,9250.78×
Hawaii56,4862.13×
Indiana52,2670.46×
New Mexico48,1161.56×
Nevada47,4200.8×
Massachusetts47,3220.39×
Arkansas42,5000.84×
Utah40,8540.74×
Kansas39,8060.82×
Oregon39,6520.56×
West Virginia37,9501.32×
Wisconsin37,7100.41×
Minnesota31,9640.36×
Alaska31,3882.38×
Idaho26,5210.86×
Iowa24,7610.49×
Connecticut24,3290.39×
Montana21,6271.27×
Nebraska21,0190.68×
South Dakota15,9621.12×
New Hampshire14,2570.59×
Maine13,5030.61×
North Dakota12,6371×
Wyoming12,4101.36×
Delaware11,5720.68×
Rhode Island11,2080.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USAJobs audience
BrandAffinityCategory
Snarky Puppy244.19×Music & Radio
Cory Wong244.19×Music & Radio
Ghost-Note244.19×Music & Radio
Jacob Collier52.2×Music & Radio
Sungazer244.19×Music & Radio
Moonchild79.27×Music & Radio
USA.gov52.89×Politics & Society
Too Many Zooz76.01×Music & Radio
Cory Henry69.52×Music & Radio
Dirty Loops124.98×Music & Radio
Vulfpeck39.5×Music & Radio
Indeed.com1.86×Business & Career
DOMi & JD BECK68.25×Music & Radio
Social Security Administration3.42×Business & Career
Hospital1.52×Health
Health insurance1.7×Business & Career
Social Security (United States)2.88×Politics & Society
Charles Schwab Corporation1.73×Business & Career
Christian Church1.61×Politics & Society
Faith1.6×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USAJobs audience
TraitClusterScore
Career OrientationPOWER3.03
Price SensitivityPREMIUM1.83
Need for SecurityCONSERVATISM1.64
Community OrientationOPEN1.48
IndulgenceJOY1.36
Convenience OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for USAJobs
CountryShare
United States80.7%
Puerto Rico5.6%
Japan1.9%

See USAJobs audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does USAJobs have in United States?

USAJobs has an estimated audience of 6,158,785 people in United States, concentrated in Texas and California.

What is the gender split and age of USAJobs fans?

52.6% of USAJobs fans are female, 47.4% are male, with an average age of 44.5 years.

Which brands do USAJobs fans like most?

USAJobs fans show strongest brand affinity for Snarky Puppy (244.19×), Cory Wong (244.19×), and Ghost-Note (244.19×) over the country average.

Where do USAJobs fans live in United States?

USAJobs fans in United States are most concentrated in Texas (reach 450,158), California (reach 388,818), and Virginia (reach 367,392). These three regions account for the largest share of the active audience.

What other brands do USAJobs fans also like?

Beyond USAJobs itself, the audience over-indexes on Cory Wong (244.19×), Ghost-Note (244.19×), Jacob Collier (52.2×), and Sungazer (244.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USAJobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.