Rascasse Audience Intelligence

Social Security Administration Audience in United States

Name: Social Security Administration — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Social Security Administration in United States — modelled from more than twelve digital signal sources. Social Security Administration has an estimated audience of 7,432,268 people in United States.

#2896among Topic in United States #452in Business & Career

The average Social Security Administration fan in United States is 52.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Social Security (United States), FaceTime, Symptom, with strongest over-indexing on Social Security (United States) (12.36× the country average).

Demographically, the Social Security Administration audience skews more female with an average age of 52.4, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social Security Administration fan in United States is more female, around 52.4 years old, with strong Need for Security tendencies and a notable affinity for Social Security (United States).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social Security Administration profile in United States.

Audience size

7.4M

in United States

Gender

59.4%♀

40.6% male

Age

52.4

average years

Country rank

#4766

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Social Security Administration fans

59.4% are female, 40.6% are male, average age 52.4.

Fig. 02

Gender split

59.4%

Female

40.6%

Male

Demographic split for Social Security Administration audience in United States
Metric	Value
Female	59.4%
Male	40.6%
Average age	52.4
Estimated audience size	7,432,268

Fig. 03

Age distribution

Age distribution of the Social Security Administration audience in United States
Age bracket	Share	%
16-19		4%
20-29		6%
30-39		9%
40-49		15%
50+		67%

Fig. 04

Worldwide distribution

77.0%

of the worldwide Social Security Administration audience comes from United States.

Worldwide audience distribution share by country for Social Security Administration
Country	Share
United States	77.0%
Japan	2.5%
Puerto Rico	2.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social Security Administration audience in United States is strongest.

Fig. 05

Top regions by affinity

Social Security Administration fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~90K	1.46×
02	Maryland	~200K	1.44×
03	Oklahoma	~100K	1.38×
04	Arkansas	~80K	1.34×
05	South Carolina	~100K	1.33×
06	Georgia	~300K	1.32×
07	North Carolina	~300K	1.32×
08	Louisiana	~100K	1.29×
09	Tennessee	~200K	1.25×
10	Texas	~800K	1.24×
11	Missouri	~100K	1.24×
12	West Virginia	~40K	1.24×
13	Michigan	~200K	1.22×
14	Virginia	~200K	1.22×
15	Indiana	~200K	1.21×
16	Delaware	~20K	1.15×
17	Ohio	~300K	1.14×
18	Arizona	~200K	1.14×
19	Nevada	~80K	1.11×
20	Pennsylvania	~300K	1.10×
21	New Jersey	~200K	1.09×
22	Washington	~200K	1.06×
23	Florida	~500K	1.04×
24	Oregon	~90K	1.02×
25	Washington, District of Columbia	~20K	1.01×
26	Massachusetts	~100K	0.99×
27	California	~800K	0.98×
28	New Mexico	~40K	0.96×
29	Idaho	~40K	0.96×
30	Kansas	~60K	0.95×
31	Alabama	~100K	0.92×
32	Illinois	~200K	0.90×
33	New Hampshire	~30K	0.90×
34	Rhode Island	~20K	0.90×
35	Minnesota	~90K	0.88×
36	Utah	~60K	0.87×
37	Maine	~20K	0.87×
38	Iowa	~50K	0.86×
39	Connecticut	~60K	0.85×
40	Kentucky	~80K	0.84×
41	Nebraska	~30K	0.78×
42	Hawaii	~20K	0.78×
43	Montana	~20K	0.75×
44	Wisconsin	~80K	0.72×
45	Vermont	~9K	0.72×
46	Alaska	~10K	0.70×
47	Colorado	~80K	0.65×
48	South Dakota	~10K	0.60×
49	New York	~200K	0.59×
50	North Dakota	~9K	0.57×

Affinity by region — Social Security Administration, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social Security Administration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social Security Administration audience
#	Interest	Category	×
01	FaceTime	Technology & Electronics	13.68×
02	Social Security (United States)	Politics & Society	12.36×
03	Consumer Cellular	Technology & Electronics	7.37×
04	Straight Talk	Technology & Electronics	5.93×
05	Pension	Business & Career	4.41×
06	Baby boomers	Kids & Family	4.39×
07	Verizon Wireless	Technology & Electronics	3.29×
08	Health insurance	Business & Career	3.14×
09	Diabetes mellitus awareness	Health	3.00×
10	Symptom	Health	2.76×
11	Cancer awareness	Health	2.68×
12	Bible	Politics & Society	2.58×
13	Virus	Health	2.53×
14	Physician	Business & Career	2.46×
15	Jesus	Politics & Society	2.41×
16	Best Buy	Shopping	1.97×
17	Dollar General	Shopping	1.88×
18	Walgreens	Shopping	1.85×
19	Dollar Tree	Shopping	1.80×
20	Price	Shopping	1.73×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social Security Administration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Social Security Administration audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.45×
Community Orientation	OPEN	1.42×
Spirituality	BALANCE	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Social Security Administration audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.75×
Luxury Orientation	PREMIUM	0.80×
Pet Ownership	JOY	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Social Security Administration have in United States?

Social Security Administration has an estimated audience of 7,432,268 people in United States, concentrated in California and Texas.

What is the gender split and age of Social Security Administration fans?

59.4% of Social Security Administration fans are female, 40.6% are male, with an average age of 52.4 years.

Which brands do Social Security Administration fans like most?

Social Security Administration fans show strongest brand affinity for Social Security (United States) (12.36×), FaceTime (13.68×), and Symptom (2.76×) over the country average.

Where do Social Security Administration fans live in United States?

Social Security Administration fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Social Security Administration fans also like?

Beyond Social Security Administration itself, the audience over-indexes on FaceTime (13.68×), Symptom (2.76×), Jesus (2.41×), and Baby boomers (4.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Social Security Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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