Social Security Administration Audience in United States

Social Security Administration logo

Social Security Administration has an estimated audience of 7,432,268 people in United States. 59.4% are female, 40.6% are male, average age 52.4. Top regions: California, Texas, Florida. Top brand affinities: Social Security (United States), FaceTime, Symptom, Jesus, Baby boomers.

The average Social Security Administration fan in United States is 52.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Social Security (United States), FaceTime, Symptom, with strongest over-indexing on Social Security (United States) (12.36× the country average). Demographically, the Social Security Administration audience skews more female with an average age of 52.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Social Security Administration fans

Demographic split for Social Security Administration audience in United States
MetricValue
Female59.4%
Male40.6%
Average age52.4
Estimated audience size7,432,268

Audience persona

The typical Social Security Administration fan in United States is more female, around 52.4 years old, with strong Need for Security tendencies and a notable affinity for Social Security (United States).

Top regions in United States

Top regions ranked by reach for Social Security Administration in United States
RegionReachAffinity
California773,2490.95×
Texas719,8441.13×
Florida550,8821.09×
North Carolina314,1021.4×
New York304,1710.73×
Georgia296,5231.3×
Pennsylvania264,9821.06×
Ohio263,8141.15×
Michigan236,8051.22×
Illinois234,9200.95×
Virginia225,4811.25×
Maryland184,6451.44×
New Jersey182,2580.96×
Tennessee179,1221.2×
Indiana158,6061.17×
Washington155,1511.04×
Missouri146,3361.22×
South Carolina145,4411.3×
Massachusetts130,0030.89×
Louisiana129,8921.36×
Arizona124,7230.82×
Oklahoma117,6901.43×
Alabama114,5341.1×
Kentucky95,6791.03×
Mississippi92,0511.5×
Wisconsin91,8340.82×
Minnesota90,8000.85×
Colorado88,4970.76×
Arkansas84,4751.38×
Oregon84,3290.99×
Nevada76,5801.07×
Connecticut60,8090.82×
Kansas56,2560.96×
Iowa53,3660.87×
Utah52,1900.78×
New Mexico41,7681.12×
West Virginia40,9441.18×
Idaho34,5520.93×
Nebraska28,1660.76×
New Hampshire23,8680.82×
Hawaii23,3010.73×
Maine23,1440.87×
Delaware21,9961.07×
Washington, District of Columbia21,4220.96×
Rhode Island18,2090.77×
Montana15,4670.75×
South Dakota10,9620.64×
Vermont9,0820.7×
North Dakota8,7710.57×
Alaska8,4220.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social Security Administration audience
BrandAffinityCategory
Social Security (United States)12.36×Politics & Society
FaceTime13.68×Technology & Electronics
Symptom2.76×Health
Jesus2.41×Politics & Society
Baby boomers4.39×Kids & Family
Straight Talk5.93×Technology & Electronics
Physician2.46×Business & Career
Cancer awareness2.68×Health
Consumer Cellular7.37×Technology & Electronics
Health insurance3.14×Business & Career
Bible2.58×Politics & Society
Pension4.41×Business & Career
Best Buy1.97×Shopping
Dollar General1.88×Shopping
Virus2.53×Health
Walgreens1.85×Shopping
Diabetes mellitus awareness3×Health
CNN1.52×Movies & TV
Dollar Tree1.8×Shopping
Price1.73×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social Security Administration audience
TraitClusterScore
Need for SecurityCONSERVATISM1.74
Price SensitivityPREMIUM1.73
Community OrientationOPEN1.7
Family OrientationCONSERVATISM1.45
Career OrientationPOWER1.37
SpiritualityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Social Security Administration
CountryShare
United States77.1%
Japan2.5%
Puerto Rico2.2%

See Social Security Administration audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Social Security Administration have in United States?

Social Security Administration has an estimated audience of 7,432,268 people in United States, concentrated in California and Texas.

What is the gender split and age of Social Security Administration fans?

59.4% of Social Security Administration fans are female, 40.6% are male, with an average age of 52.4 years.

Which brands do Social Security Administration fans like most?

Social Security Administration fans show strongest brand affinity for Social Security (United States) (12.36×), FaceTime (13.68×), and Symptom (2.76×) over the country average.

Where do Social Security Administration fans live in United States?

Social Security Administration fans in United States are most concentrated in California (reach 773,249), Texas (reach 719,844), and Florida (reach 550,882). These three regions account for the largest share of the active audience.

What other brands do Social Security Administration fans also like?

Beyond Social Security Administration itself, the audience over-indexes on FaceTime (13.68×), Symptom (2.76×), Jesus (2.41×), and Baby boomers (4.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social Security Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.