Rascasse Audience Intelligence

Social Security (United States) Audience in United States

Name: Social Security (United States) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Social Security (United States) in United States — modelled from more than twelve digital signal sources. Social Security (United States) has an estimated audience of 8,662,758 people in United States.

#2572among Topic in United States #253in Politics & Society

The average Social Security (United States) fan in United States is 52.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Social Security Administration, FaceTime, Retirement planning, with strongest over-indexing on Social Security Administration (12.36× the country average).

Demographically, the Social Security (United States) audience skews more female with an average age of 52.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social Security (United States) fan in United States is more female, around 52.6 years old, with strong Patriotism tendencies and a notable affinity for Social Security Administration.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social Security (United States) profile in United States.

Audience size

8.7M

in United States

Gender

56.5%♀

43.5% male

Age

52.6

average years

Country rank

#4105

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Social Security (United States) fans

56.5% are female, 43.5% are male, average age 52.6.

Fig. 02

Gender split

56.5%

Female

43.5%

Male

Demographic split for Social Security (United States) audience in United States
Metric	Value
Female	56.5%
Male	43.5%
Average age	52.6
Estimated audience size	8,662,758

Fig. 03

Age distribution

Age distribution of the Social Security (United States) audience in United States
Age bracket	Share	%
16-19		5%
20-29		5%
30-39		7%
40-49		15%
50+		68%

Fig. 04

Worldwide distribution

81.3%

of the worldwide Social Security (United States) audience comes from United States.

Worldwide audience distribution share by country for Social Security (United States)
Country	Share
United States	81.3%
Japan	1.7%
Germany	1.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social Security (United States) audience in United States is strongest.

Fig. 05

Top regions by affinity

Social Security (United States) fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~200K	1.40×
02	Mississippi	~100K	1.38×
03	Arkansas	~90K	1.31×
04	West Virginia	~50K	1.29×
05	Alabama	~100K	1.23×
06	Kentucky	~100K	1.22×
07	Oklahoma	~100K	1.22×
08	Florida	~700K	1.21×
09	Ohio	~300K	1.19×
10	Michigan	~300K	1.19×
11	Indiana	~200K	1.16×
12	Georgia	~300K	1.15×
13	Tennessee	~200K	1.14×
14	Missouri	~200K	1.13×
15	New Mexico	~50K	1.12×
16	South Carolina	~100K	1.10×
17	Maryland	~200K	1.07×
18	Pennsylvania	~300K	1.06×
19	North Carolina	~300K	1.05×
20	Delaware	~30K	1.05×
21	Maine	~30K	1.03×
22	Virginia	~200K	1.00×
23	Nevada	~80K	1.00×
24	Wisconsin	~100K	0.99×
25	Texas	~700K	0.97×
26	Iowa	~70K	0.97×
27	Idaho	~40K	0.97×
28	Oregon	~100K	0.96×
29	Kansas	~60K	0.95×
30	New Hampshire	~30K	0.95×
31	Illinois	~300K	0.93×
32	Massachusetts	~200K	0.93×
33	Arizona	~200K	0.92×
34	New Jersey	~200K	0.91×
35	Connecticut	~80K	0.91×
36	Rhode Island	~30K	0.91×
37	New York	~400K	0.87×
38	Minnesota	~100K	0.87×
39	Vermont	~10K	0.87×
40	Washington	~100K	0.84×
41	Alaska	~20K	0.84×
42	California	~800K	0.83×
43	Hawaii	~30K	0.82×
44	Montana	~20K	0.82×
45	Nebraska	~30K	0.80×
46	South Dakota	~20K	0.80×
47	North Dakota	~10K	0.79×
48	Colorado	~100K	0.76×
49	Washington, District of Columbia	~20K	0.70×
50	Utah	~50K	0.64×

Affinity by region — Social Security (United States), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social Security (United States) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social Security (United States) audience
#	Interest	Category	×
01	FaceTime	Technology & Electronics	16.37×
02	Social Security Administration	Business & Career	12.36×
03	Consumer Cellular	Technology & Electronics	9.74×
04	Retirement planning	Business & Career	7.81×
05	Straight Talk	Technology & Electronics	7.76×
06	Home insurance	Business & Career	5.23×
07	Life insurance	Business & Career	5.15×
08	Retirement	Business & Career	5.11×
09	Sustainable energy	Home & Garden	4.92×
10	Retirement community	Kids & Family	4.67×
11	Health insurance	Business & Career	4.66×
12	Renewable energy	Business & Career	3.93×
13	Dentistry	Business & Career	3.36×
14	Pharmacy	Business & Career	3.26×
15	Tradition	Politics & Society	2.89×
16	American Airlines	Travel & Leisure	2.79×
17	Nonprofit organization	Politics & Society	2.70×
18	Health care	Business & Career	2.60×
19	Donald Trump	Politics & Society	2.24×
20	Insurance	Business & Career	2.21×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social Security (United States) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Social Security (United States) audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.41×
Family Orientation	CONSERVATISM	2.39×
Sustainability	BALANCE	2.10×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Social Security (United States) audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.76×
Extroversion	THRILL	0.77×
Design Affinity	PREMIUM	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Social Security (United States) have in United States?

Social Security (United States) has an estimated audience of 8,662,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Social Security (United States) fans?

56.5% of Social Security (United States) fans are female, 43.5% are male, with an average age of 52.6 years.

Which brands do Social Security (United States) fans like most?

Social Security (United States) fans show strongest brand affinity for Social Security Administration (12.36×), FaceTime (16.37×), and Retirement planning (7.81×) over the country average.

Where do Social Security (United States) fans live in United States?

Social Security (United States) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Social Security (United States) fans also like?

Beyond Social Security (United States) itself, the audience over-indexes on FaceTime (16.37×), Retirement planning (7.81×), Life insurance (5.15×), and Donald Trump (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Social Security (United States) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social Security (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →