Social Security (United States) Audience in United States

Social Security (United States) has an estimated audience of 8,662,758 people in United States. 56.5% are female, 43.5% are male, average age 52.6. Top regions: California, Texas, Florida. Top brand affinities: FaceTime, Straight Talk, MSN, Dentistry, Consumer Cellular.

The average Social Security (United States) fan in United States is 52.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FaceTime, Straight Talk, MSN, with strongest over-indexing on FaceTime (30.81× the country average). Demographically, the Social Security (United States) audience skews more female with an average age of 52.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Social Security (United States) fans

Demographic split for Social Security (United States) audience in United States
MetricValue
Female56.5%
Male43.5%
Average age52.6
Estimated audience size8,662,758

Audience persona

The typical Social Security (United States) fan in United States is more female, around 52.6 years old, with strong Family Orientation tendencies and a notable affinity for FaceTime.

Top regions in United States

Top regions ranked by reach for Social Security (United States) in United States
RegionReachAffinity
California823,6580.86×
Texas751,6571.01×
Florida734,5141.25×
New York442,4650.91×
Ohio326,5531.22×
Pennsylvania313,5231.07×
Georgia313,5151.17×
Illinois290,7871.01×
North Carolina278,3281.07×
Michigan273,3071.21×
Virginia215,3001.02×
New Jersey206,1920.94×
Tennessee202,1541.16×
Indiana188,8241.19×
Arizona164,8190.93×
Massachusetts164,5640.96×
Missouri162,1811.16×
Maryland159,7331.07×
Louisiana153,2471.37×
Washington153,0250.88×
Alabama141,8511.17×
South Carolina140,7891.08×
Kentucky133,1161.23×
Wisconsin131,9501.01×
Oklahoma119,4581.24×
Minnesota108,9190.88×
Colorado105,3000.77×
Oregon95,7800.96×
Mississippi93,8981.32×
Arkansas90,7571.27×
Nevada86,3861.03×
Connecticut81,1690.93×
Kansas68,1801×
Iowa67,5000.95×
Utah49,4650.64×
West Virginia49,0961.22×
New Mexico49,0701.13×
Idaho40,6000.93×
Nebraska34,0790.78×
New Hampshire32,1070.94×
Maine32,0901.03×
Hawaii29,9560.8×
Rhode Island23,7470.86×
Delaware23,7220.99×
Washington, District of Columbia19,2920.74×
Montana19,1980.8×
Alaska14,7140.79×
South Dakota14,4980.72×
North Dakota12,9330.73×
Vermont12,5160.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social Security (United States) audience
BrandAffinityCategory
FaceTime30.81×Technology & Electronics
Straight Talk10.09×Technology & Electronics
MSN3.33×News
Dentistry3.98×Business & Career
Consumer Cellular10.33×Technology & Electronics
Life insurance4.22×Business & Career
Best Buy2.64×Shopping
Roth IRA17.96×Business & Career
Simple Mobile15.61×Technology & Electronics
United States Postal Service2.56×Business & Career
Aldi2.47×Shopping
Hobby Lobby2.42×Home & Garden
Health insurance3.9×Business & Career
Local news2.39×News
Breaking news2.07×Movies & TV
Home insurance3.78×Business & Career
Staples (Canada)2.86×Business & Career
CNN1.82×Movies & TV
Dollar General2.07×Shopping
Multiple myeloma awareness7.24×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social Security (United States) audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
Need for SecurityCONSERVATISM1.39
TravellingTHRILL1.35
Price SensitivityPREMIUM1.34
Quality AwarenessPREMIUM1.23
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Social Security (United States)
CountryShare
United States81.3%
Japan1.7%
Germany1.6%

See Social Security (United States) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Social Security (United States) have in United States?

Social Security (United States) has an estimated audience of 8,662,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Social Security (United States) fans?

56.5% of Social Security (United States) fans are female, 43.5% are male, with an average age of 52.6 years.

Which brands do Social Security (United States) fans like most?

Social Security (United States) fans show strongest brand affinity for FaceTime (30.81×), Straight Talk (10.09×), and MSN (3.33×) over the country average.

Where do Social Security (United States) fans live in United States?

Social Security (United States) fans in United States are most concentrated in California (reach 823,658), Texas (reach 751,657), and Florida (reach 734,514). These three regions account for the largest share of the active audience.

What other brands do Social Security (United States) fans also like?

Beyond Social Security (United States) itself, the audience over-indexes on Straight Talk (10.09×), MSN (3.33×), Dentistry (3.98×), and Consumer Cellular (10.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social Security (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.