Bible Audience in United States

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Bible has an estimated audience of 36,793,591 people in United States. 58.5% are female, 41.5% are male, average age 40.5. Top regions: Texas, California, Florida. Top brand affinities: God, Jesus, Prayer, Nazareth, Faith.

The average Bible fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include God, Jesus, Prayer, with strongest over-indexing on God (1.61× the country average). Demographically, the Bible audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Bible fans

Demographic split for Bible audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.5
Estimated audience size36,793,591

Audience persona

The typical Bible fan in United States is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for God.

Top regions in United States

Top regions ranked by reach for Bible in United States
RegionReachAffinity
Texas4,201,9871.33×
California3,677,9990.91×
Florida2,828,1951.14×
Georgia1,634,8891.44×
North Carolina1,499,0851.35×
New York1,490,0750.72×
Ohio1,117,1470.99×
Tennessee1,097,6081.49×
Illinois1,085,8990.89×
Pennsylvania1,076,3200.87×
Virginia1,000,0271.12×
Alabama954,0071.86×
Michigan925,1830.96×
Oklahoma829,2752.03×
Arizona812,6241.08×
Indiana755,8151.12×
South Carolina738,3841.33×
New Jersey709,8710.76×
Maryland702,1431.11×
Missouri696,7441.17×
Louisiana692,8961.46×
Washington659,0190.89×
Kentucky592,9111.29×
Mississippi570,2741.88×
Arkansas497,3761.64×
Colorado464,4910.8×
Massachusetts451,4120.62×
Minnesota443,0840.84×
Wisconsin416,7540.75×
Kansas320,1011.1×
Oregon317,2620.75×
Iowa289,4460.95×
Nevada282,9840.8×
Connecticut259,5780.7×
West Virginia184,0191.07×
New Mexico175,2840.95×
Nebraska169,5600.92×
Utah167,8020.51×
Hawaii156,0150.99×
Idaho144,8060.78×
Washington, District of Columbia90,9860.82×
Maine83,6940.64×
Delaware82,6490.81×
Alaska71,9540.91×
New Hampshire70,0890.48×
Montana69,5150.68×
South Dakota68,7370.81×
Rhode Island68,5340.59×
North Dakota60,4020.8×
Wyoming37,8810.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bible audience
BrandAffinityCategory
God1.61×Politics & Society
Jesus1.65×Politics & Society
Prayer2.01×Politics & Society
Nazareth2.66×Travel & Leisure
Faith2.02×Politics & Society
Christian Church1.95×Politics & Society
Evangelicalism2.48×Politics & Society
Ancient history1.73×Politics & Society
Google Flights1.63×Travel & Leisure
Bible study (Christian)3.15×Politics & Society
Contemporary Christian music1.94×Music & Radio
Easter1.9×Politics & Society
Benjamin Netanyahu2.31×Politics & Society
Jerusalem2.02×Travel & Leisure
Warriors (novel series)1.59×Literature
Google News1.54×News
Belief1.5×Politics & Society
Prophet2.21×Business & Career
Gateway Pundit2.21×News
Baptist church2.04×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bible audience
TraitClusterScore
SpiritualityBALANCE1.43
ExtroversionTHRILL1.12
Community OrientationOPEN1.04
TraditionCONSERVATISM1.04
MindfulnessBALANCE1.02
Need for SecurityCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Bible
CountryShare
United States28.2%
China7.7%
Brazil6.5%

See Bible audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Bible have in United States?

Bible has an estimated audience of 36,793,591 people in United States, concentrated in Texas and California.

What is the gender split and age of Bible fans?

58.5% of Bible fans are female, 41.5% are male, with an average age of 40.5 years.

Which brands do Bible fans like most?

Bible fans show strongest brand affinity for God (1.61×), Jesus (1.65×), and Prayer (2.01×) over the country average.

Where do Bible fans live in United States?

Bible fans in United States are most concentrated in Texas (reach 4,201,987), California (reach 3,677,999), and Florida (reach 2,828,195). These three regions account for the largest share of the active audience.

What other brands do Bible fans also like?

Beyond Bible itself, the audience over-indexes on Jesus (1.65×), Prayer (2.01×), Nazareth (2.66×), and Faith (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.