Rascasse Audience Intelligence

Bible Audience in United States

A data profile of the people who buy, follow and care about Bible in United States — modelled from more than twelve digital signal sources. Bible has an estimated audience of 36,793,591 people in United States.

#469among Topic in United States#33in Politics & Society

The average Bible fan in United States is 40.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Melania Trump, God, Jesus, with strongest over-indexing on Melania Trump (1.94× the country average).

Demographically, the Bible audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bible fan in United States is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Melania Trump.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bible profile in United States.

Audience size
36.8M
in United States
Gender
58.5%♀
41.5% male
Age
40.5
average years
Country rank
#658
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bible fans

58.5% are female, 41.5% are male, average age 40.5.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Bible audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.5
Estimated audience size36,793,591
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bible audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3917%
40-4921%
50+25%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Bible audience comes from United States.

Worldwide audience distribution share by country for Bible
CountryShare
United States28.2%
China7.7%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bible audience in United States is strongest.

Fig. 05

Top regions by affinity

Bible fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~600K1.92×
02Oklahoma~800K1.84×
03Alabama~900K1.80×
04Arkansas~500K1.67×
05Tennessee~1M1.46×
06Louisiana~700K1.46×
07Georgia~1.5M1.41×
08South Carolina~700K1.34×
09Kentucky~600K1.33×
10North Carolina~1.5M1.30×
11Texas~4M1.27×
12Missouri~700K1.18×
13Indiana~800K1.16×
14West Virginia~200K1.13×
15Kansas~300K1.12×
16Virginia~1M1.08×
17Maryland~700K1.08×
18Florida~2.5M1.07×
19Hawaii~200K1.06×
20Arizona~800K1.00×
21Nebraska~200K1.00×
22Ohio~1M0.99×
23Iowa~300K0.99×
24Michigan~900K0.95×
25New Mexico~200K0.95×
26Alaska~70K0.95×
27South Dakota~80K0.94×
28North Dakota~70K0.91×
29Pennsylvania~1M0.88×
30California~3.5M0.86×
31Illinois~1M0.85×
32Washington~600K0.85×
33Minnesota~400K0.85×
34Idaho~200K0.84×
35Delaware~90K0.84×
36Montana~80K0.81×
37Washington, District of Columbia~90K0.79×
38Wisconsin~400K0.78×
39Colorado~400K0.76×
40Oregon~300K0.76×
41Nevada~300K0.76×
42Wyoming~40K0.75×
43New Jersey~700K0.74×
44Connecticut~300K0.70×
45New York~1.5M0.69×
46Maine~90K0.65×
47Massachusetts~400K0.62×
48Rhode Island~70K0.61×
49Utah~200K0.53×
50New Hampshire~70K0.51×
Fig. 06

Affinity by region

Affinity by region — Bible, United States
0.51×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bible audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bible audience
#·InterestCategoryAffinity×
01Bible study (Christian)Politics & Society3.15×
02NazarethTravel & Leisure2.66×
03EvangelicalismPolitics & Society2.48×
04Benjamin NetanyahuPolitics & Society2.31×
05ProphetBusiness & Career2.21×
06Baptist churchPolitics & Society2.04×
07FaithPolitics & Society2.02×
08JerusalemTravel & Leisure2.02×
09PrayerPolitics & Society2.01×
10Christian ChurchPolitics & Society1.95×
11Melania TrumpPolitics & Society1.94×
12Contemporary Christian musicMusic & Radio1.94×
13EasterPolitics & Society1.90×
14Ancient historyPolitics & Society1.73×
15JesusPolitics & Society1.65×
16Google FlightsTravel & Leisure1.63×
17GodPolitics & Society1.61×
18Dick Van DykeMovies & TV1.54×
19Google NewsNews1.54×
20BeliefPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bible audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bible audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.27×
PatriotismCONSERVATISM1.15×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bible audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
IndulgenceJOY0.73×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bible have in United States?

Bible has an estimated audience of 36,793,591 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bible fans?

58.5% of Bible fans are female, 41.5% are male, with an average age of 40.5 years.

03

Which brands do Bible fans like most?

Bible fans show strongest brand affinity for Melania Trump (1.94×), God (1.61×), and Jesus (1.65×) over the country average.

04

Where do Bible fans live in United States?

Bible fans in United States are most concentrated in Texas (reach ~4M), California (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bible fans also like?

Beyond Bible itself, the audience over-indexes on God (1.61×), Jesus (1.65×), Prayer (2.01×), and Nazareth (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Bible audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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