Evangelicalism Audience in United States

Evangelicalism logo

Evangelicalism has an estimated audience of 15,367,371 people in United States. 67.9% are female, 32.1% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, headspace, Wok, Governor of Michigan, Product design.

The average Evangelicalism fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, headspace, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Evangelicalism audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Evangelicalism fans

Demographic split for Evangelicalism audience in United States
MetricValue
Female67.9%
Male32.1%
Average age43.5
Estimated audience size15,367,371

Audience persona

The typical Evangelicalism fan in United States is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Evangelicalism in United States
RegionReachAffinity
California1,809,8011.07×
Texas1,257,1630.95×
New York892,2241.04×
Florida858,9200.83×
Pennsylvania546,3471.06×
Georgia491,7571.04×
Illinois490,2980.96×
Virginia489,0081.31×
North Carolina452,9760.98×
Ohio433,3770.92×
New Jersey392,1581×
Michigan367,7700.92×
Massachusetts329,7061.09×
Washington321,8491.04×
Tennessee309,2921×
Arizona301,4770.96×
Indiana268,5090.96×
Missouri263,7571.06×
Maryland260,9980.99×
Colorado211,9490.88×
Kentucky210,7021.09×
South Carolina208,6560.9×
Alabama208,1120.97×
Oregon193,4671.1×
Oklahoma187,8791.1×
Minnesota182,2750.83×
Wisconsin168,8360.73×
Connecticut163,8901.06×
Louisiana152,0300.77×
Iowa131,0601.04×
Arkansas116,1620.92×
Utah114,0830.83×
Kansas103,5400.85×
Nevada99,6450.67×
Mississippi95,5530.75×
Washington, District of Columbia66,2131.43×
New Hampshire61,5761.02×
Nebraska60,2960.78×
Idaho57,5090.75×
Maine56,1221.02×
West Virginia49,8210.7×
Alaska49,7171.51×
Hawaii47,6120.72×
New Mexico46,6520.61×
South Dakota46,3441.3×
Vermont45,4851.69×
Montana43,3411.02×
Rhode Island42,9420.88×
North Dakota41,6521.32×
Wyoming40,3021.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evangelicalism audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace15.68×Health
Wok9.93×Food & Beverages
Governor of Michigan11.02×Politics & Society
Product design2.89×Business & Career
Grace Slick11.9×Music & Radio
Cherish (group)14.67×Music & Radio
Google Home8.53×Technology & Electronics
Goop6.8×Internet & Social Media
Goma19.59×Travel & Leisure
Hibachi8.43×Food & Beverages
TV Fanatic11.22×Movies & TV
Ira Glass17.7×Music & Radio
Cryptic crossword14.41×Technology & Electronics
El Paso County, Colorado11.75×Travel & Leisure
Fairy godmother6.73×Literature
Kikar HaShabbat14.24×News
Vocal harmony3.25×Music & Radio
Grinch2.75×Movies & TV
Hipster6.27×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evangelicalism audience
TraitClusterScore
SpiritualityBALANCE1.55
Community OrientationOPEN1.21
PatriotismCONSERVATISM1.2
Need for SecurityCONSERVATISM1.16
TraditionCONSERVATISM1.14
MindfulnessBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Evangelicalism
CountryShare
United States50.3%
Brazil15.3%
United Kingdom2.5%

See Evangelicalism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Evangelicalism have in United States?

Evangelicalism has an estimated audience of 15,367,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Evangelicalism fans?

67.9% of Evangelicalism fans are female, 32.1% are male, with an average age of 43.5 years.

Which brands do Evangelicalism fans like most?

Evangelicalism fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (15.68×), and Wok (9.93×) over the country average.

Where do Evangelicalism fans live in United States?

Evangelicalism fans in United States are most concentrated in California (reach 1,809,801), Texas (reach 1,257,163), and New York (reach 892,224). These three regions account for the largest share of the active audience.

What other brands do Evangelicalism fans also like?

Beyond Evangelicalism itself, the audience over-indexes on headspace (15.68×), Wok (9.93×), Governor of Michigan (11.02×), and Product design (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evangelicalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.