Rascasse Audience Intelligence

Evangelicalism Audience in United States

A data profile of the people who buy, follow and care about Evangelicalism in United States — modelled from more than twelve digital signal sources. Evangelicalism has an estimated audience of 15,367,371 people in United States.

#1539among Topic in United States#139in Politics & Society

The average Evangelicalism fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Religion, Bible, with strongest over-indexing on Drudge Report (5.53× the country average).

Demographically, the Evangelicalism audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Evangelicalism fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evangelicalism profile in United States.

Audience size
15.4M
in United States
Gender
67.9%♀
32.1% male
Age
43.5
average years
Country rank
#2265
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Evangelicalism fans

67.9% are female, 32.1% are male, average age 43.5.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Evangelicalism audience in United States
MetricValue
Female67.9%
Male32.1%
Average age43.5
Estimated audience size15,367,371
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Evangelicalism audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3916%
40-4924%
50+32%
Fig. 04

Worldwide distribution

50.3%

of the worldwide Evangelicalism audience comes from United States.

Worldwide audience distribution share by country for Evangelicalism
CountryShare
United States50.3%
Brazil15.3%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evangelicalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Evangelicalism fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~500K1.30×
02Massachusetts~400K1.25×
03Vermont~30K1.18×
04Alaska~40K1.17×
05Washington, District of Columbia~50K1.11×
06Virginia~400K1.10×
07Maryland~300K1.10×
08South Dakota~40K1.10×
09North Dakota~30K1.10×
10Florida~1M1.09×
11Texas~1.5M1.06×
12Connecticut~200K1.06×
13Montana~40K1.04×
14California~1.5M1.03×
15New York~900K1.03×
16Rhode Island~50K1.03×
17New Hampshire~60K1.01×
18Maine~60K1.01×
19Delaware~40K1.01×
20Oregon~200K0.99×
21Oklahoma~200K0.99×
22Georgia~500K0.98×
23Kentucky~200K0.98×
24Iowa~100K0.98×
25West Virginia~70K0.98×
26Hawaii~60K0.97×
27Missouri~200K0.96×
28Alabama~200K0.96×
29Arkansas~100K0.96×
30Idaho~70K0.96×
31Nebraska~70K0.96×
32Tennessee~300K0.95×
33Pennsylvania~500K0.94×
34North Carolina~400K0.94×
35Washington~300K0.94×
36Utah~100K0.94×
37Mississippi~100K0.94×
38Kansas~100K0.94×
39Indiana~300K0.93×
40New Mexico~70K0.93×
41Arizona~300K0.92×
42Colorado~200K0.91×
43South Carolina~200K0.91×
44Louisiana~200K0.91×
45Illinois~500K0.89×
46Nevada~100K0.89×
47Michigan~400K0.88×
48Minnesota~200K0.88×
49Ohio~400K0.86×
50Wisconsin~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Evangelicalism, United States
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evangelicalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evangelicalism audience
#·InterestCategoryAffinity×
01Drudge ReportSports5.53×
02Public administrationBusiness & Career4.09×
03New TestamentPolitics & Society3.89×
04New York PostNews3.11×
05Diane KeatonMovies & TV2.50×
06BiblePolitics & Society2.48×
07Catholic ChurchPolitics & Society2.30×
08Fox News ChannelMovies & TV2.25×
09DentistryBusiness & Career2.09×
10Ace HardwareHome & Garden2.07×
11ThanksgivingKids & Family2.06×
12Real propertyHome & Garden1.99×
13ReligionBusiness & Career1.96×
14NostalgiaHome & Garden1.91×
15Gospel musicMusic & Radio1.81×
16TraditionPolitics & Society1.77×
17Capital OneBusiness & Career1.76×
18JesusPolitics & Society1.75×
19FlowerHome & Garden1.61×
20Nonprofit organizationPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evangelicalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Evangelicalism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
SpiritualityBALANCE2.12×
Community OrientationOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Evangelicalism audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Early Adopter MentalityPOWER0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Evangelicalism have in United States?

Evangelicalism has an estimated audience of 15,367,371 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Evangelicalism fans?

67.9% of Evangelicalism fans are female, 32.1% are male, with an average age of 43.5 years.

03

Which brands do Evangelicalism fans like most?

Evangelicalism fans show strongest brand affinity for Drudge Report (5.53×), Religion (1.96×), and Bible (2.48×) over the country average.

04

Where do Evangelicalism fans live in United States?

Evangelicalism fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Evangelicalism fans also like?

Beyond Evangelicalism itself, the audience over-indexes on Religion (1.96×), Bible (2.48×), Fox News Channel (2.25×), and New York Post (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Evangelicalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Evangelicalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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