Baptist church Audience in United States

Baptist church logo

Baptist church has an estimated audience of 15,021,927 people in United States. 65.4% are female, 34.6% are male, average age 43.9. Top regions: Texas, Florida, North Carolina. Top brand affinities: Mathcore, Google Home, Halsey, Oregon, The Historian, Kendra Scott.

The average Baptist church fan in United States is 43.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Mathcore, Google Home, Halsey, Oregon, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Baptist church audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Baptist church fans

Demographic split for Baptist church audience in United States
MetricValue
Female65.4%
Male34.6%
Average age43.9
Estimated audience size15,021,927

Audience persona

The typical Baptist church fan in United States is more female, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Baptist church in United States
RegionReachAffinity
Texas1,880,1601.46×
Florida1,187,1641.17×
North Carolina963,3792.13×
Georgia882,0621.91×
California842,5650.51×
Tennessee715,9102.38×
South Carolina572,5782.53×
Virginia549,8841.5×
New York441,4270.53×
Ohio399,5670.86×
Kentucky354,9021.88×
Missouri331,3591.37×
Illinois329,7430.66×
Pennsylvania327,3990.65×
Oklahoma315,5401.89×
Michigan311,6250.79×
Louisiana307,8641.59×
Alabama283,2931.35×
Indiana281,6881.03×
Mississippi278,5172.25×
Arkansas245,6701.99×
Washington233,8510.78×
Maryland226,4670.88×
New Jersey188,1510.49×
Arizona160,1740.52×
Minnesota144,4370.67×
Colorado143,6070.61×
Wisconsin133,9400.59×
Kansas129,2671.09×
Massachusetts125,9080.43×
Oregon110,4170.64×
Iowa91,2890.74×
Utah80,1000.6×
Nevada75,1980.52×
Connecticut73,3270.49×
West Virginia70,9421.01×
New Mexico61,7150.82×
Idaho55,7600.74×
Nebraska42,2390.56×
Hawaii40,6710.63×
New Hampshire39,7040.67×
Washington, District of Columbia38,1800.85×
Maine34,6500.64×
Delaware32,6380.79×
South Dakota26,5620.76×
Montana26,0050.62×
Alaska23,5980.73×
Rhode Island23,4290.49×
Vermont21,9970.83×
North Dakota21,8840.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baptist church audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Halsey, Oregon12.18×Travel & Leisure
The Historian16.48×Literature
Kendra Scott2.85×Fashion & Accessoires
Israel1.68×Travel & Leisure
Eurail16.57×Cars & Mobility
Historic site2.91×Arts & Culture
Parral, Chihuahua9.05×Travel & Leisure
On the Border Mexican Grill & Cantina3.81×Food & Beverages
JDSU1.68×Business & Career
Urban horticulture1.86×Home & Garden
Houston County, Georgia13.64×Travel & Leisure
Nebraska Cornhuskers football1.71×Sports
Home staging2.42×Home & Garden
Cherish (group)4.74×Music & Radio
Cam Ward1.66×Sports
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Corona (band)2.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baptist church audience
TraitClusterScore
Risk AppetiteTHRILL2.14
SpiritualityBALANCE1.19
Luxury OrientationPREMIUM1.19
Community OrientationOPEN1.12
Family OrientationCONSERVATISM1.12
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Baptist church
CountryShare
United States57.6%
Brazil14.0%
Ukraine3.0%

See Baptist church audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Baptist church have in United States?

Baptist church has an estimated audience of 15,021,927 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Baptist church fans?

65.4% of Baptist church fans are female, 34.6% are male, with an average age of 43.9 years.

Which brands do Baptist church fans like most?

Baptist church fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Halsey, Oregon (12.18×) over the country average.

Where do Baptist church fans live in United States?

Baptist church fans in United States are most concentrated in Texas (reach 1,880,160), Florida (reach 1,187,164), and North Carolina (reach 963,379). These three regions account for the largest share of the active audience.

What other brands do Baptist church fans also like?

Beyond Baptist church itself, the audience over-indexes on Google Home (11.64×), Halsey, Oregon (12.18×), The Historian (16.48×), and Kendra Scott (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baptist church. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.