A data profile of the people who buy, follow and care about Prophet in United States — modelled from more than twelve digital signal sources. Prophet has an estimated audience of 13,587,981 people in United States.
Prophet has an estimated audience of 13,587,981 people in United States. 57.2% are female, 42.8% are male, average age 43.5. Top brand affinities: Google Maps, New Testament, Drudge Report, Tradition, Religion.
Top brand affinities include Google Maps, New Testament, Drudge Report, with strongest over-indexing on Google Maps (6.32× the country average).
Demographically, the Prophet audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Prophet fan in United States is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.
The key figures that characterise the Prophet profile in United States.
57.2% are female, 42.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.5 |
| Estimated audience size | 13,587,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
The strongest cross-interests of the Prophet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 6.32× | ||
| 02 | New Testament | Politics & Society | 5.52× | ||
| 03 | Drudge Report | Sports | 4.30× | ||
| 04 | Web server | Technology & Electronics | 3.76× | ||
| 05 | Judaism | Politics & Society | 3.69× | ||
| 06 | New York Post | News | 2.53× | ||
| 07 | Catholic Church | Politics & Society | 2.31× | ||
| 08 | Tradition | Politics & Society | 2.25× | ||
| 09 | Bible | Politics & Society | 2.21× | ||
| 10 | Genetics | Kids & Family | 2.13× | ||
| 11 | Real property | Home & Garden | 2.07× | ||
| 12 | Nostalgia | Home & Garden | 2.00× | ||
| 13 | Thanksgiving | Kids & Family | 1.96× | ||
| 14 | Jesus | Politics & Society | 1.93× | ||
| 15 | Radio | Technology & Electronics | 1.86× | ||
| 16 | Nonprofit organization | Politics & Society | 1.72× | ||
| 17 | Religion | Business & Career | 1.65× | ||
| 18 | Musical instrument | Music & Radio | 1.62× | ||
| 19 | Dollar General | Shopping | 1.54× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.31× | |
| Patriotism | CONSERVATISM | 2.13× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Prophet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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