Prophet Audience in United States
Prophet has an estimated audience of 13,587,981 people in United States. 57.2% are female, 42.8% are male, average age 43.5. Top brand affinities: Finnair, Google News, AccuWeather, StubHub, Clint Eastwood.
Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Prophet audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Patriotism.
Category: Business & Career · Type: Topic
Demographics of Prophet fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.5 |
| Estimated audience size | 13,587,981 |
Audience persona
The typical Prophet fan in United States is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Google News | 19.42× | News |
| AccuWeather | 16.31× | Home & Garden |
| StubHub | 16.02× | Travel & Leisure |
| Clint Eastwood | 12.97× | Movies & TV |
| DocuSign | 15.39× | Technology & Electronics |
| OpenTable | 16.18× | Food & Beverages |
| Flickr | 12.65× | Internet & Social Media |
| Google Maps | 5× | Internet & Social Media |
| Robert Pattinson | 15.08× | Movies & TV |
| Idris Elba | 16.3× | Movies & TV |
| Michelle Pfeiffer | 13.36× | Movies & TV |
| Telegram | 14.83× | Internet & Social Media |
| Liam Neeson | 11.43× | Movies & TV |
| Choice Hotels | 18.49× | Travel & Leisure |
| Aruba | 19.38× | Travel & Leisure |
| Rebecca Ferguson | 17× | Movies & TV |
| Matt Damon | 12.94× | Movies & TV |
| GoDaddy | 14.53× | Technology & Electronics |
| La La Land (film) | 13.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.77 |
| Patriotism | CONSERVATISM | 1.36 |
| Need for Security | CONSERVATISM | 1.2 |
| Tradition | CONSERVATISM | 1.13 |
| Risk Appetite | THRILL | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 9.0% |
| Italy | 3.9% |
See Prophet audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Prophet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.