Bible study (Christian) Audience in United States

Bible study (Christian) has an estimated audience of 7,799,637 people in United States. 70.5% are female, 29.5% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Drudge Report, Dakota Johnson, Google Maps, Indeed.com, Google News.

The average Bible study (Christian) fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Drudge Report, Dakota Johnson, Google Maps, with strongest over-indexing on Drudge Report (13.21× the country average). Demographically, the Bible study (Christian) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Bible study (Christian) fans

Demographic split for Bible study (Christian) audience in United States
MetricValue
Female70.5%
Male29.5%
Average age40.7
Estimated audience size7,799,637

Audience persona

The typical Bible study (Christian) fan in United States is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Drudge Report.

Top regions in United States

Top regions ranked by reach for Bible study (Christian) in United States
RegionReachAffinity
Texas922,9421.38×
California703,1660.82×
Florida579,1761.1×
Georgia353,3011.47×
North Carolina343,9071.47×
New York295,4280.68×
Ohio238,5350.99×
Illinois232,8330.9×
Pennsylvania226,4640.86×
Tennessee216,0871.38×
Virginia213,2801.12×
Alabama184,5381.69×
Michigan178,0940.87×
Indiana169,7361.19×
Kentucky166,2151.7×
South Carolina164,7181.4×
New Jersey153,5840.77×
Louisiana151,8621.51×
Arizona148,7250.93×
Missouri148,7131.18×
Maryland143,1371.07×
Oklahoma131,4641.52×
Mississippi125,9891.96×
Washington117,7580.75×
Arkansas107,6961.68×
Colorado96,3160.78×
Massachusetts95,0600.62×
Minnesota93,7460.84×
Wisconsin89,1790.76×
Kansas71,1451.16×
Nevada64,9100.86×
Connecticut61,7640.79×
Oregon60,1290.67×
Iowa58,2950.91×
West Virginia48,7881.34×
New Mexico38,7280.99×
Nebraska35,4710.91×
Hawaii34,9981.04×
Utah32,5510.47×
Idaho30,5310.78×
Delaware19,2270.89×
Washington, District of Columbia16,0890.69×
Maine15,9150.57×
Rhode Island15,7830.64×
Alaska15,6940.94×
Montana15,5470.72×
New Hampshire14,4310.47×
South Dakota14,1170.78×
North Dakota13,7460.86×
Wyoming8,6740.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bible study (Christian) audience
BrandAffinityCategory
Drudge Report13.21×Sports
Dakota Johnson13.66×Movies & TV
Google Maps3.48×Internet & Social Media
Indeed.com3.04×Business & Career
Google News3.7×News
Do it yourself (DIY)2.1×Home & Garden
Religion2.11×Business & Career
Diane Keaton3.7×Movies & TV
Capital One2.36×Business & Career
MSN2.3×News
Dollar General2.24×Shopping
Sophia Loren9.42×Movies & TV
Real property2.78×Home & Garden
Bible2.63×Politics & Society
Texas Roadhouse2×Food & Beverages
Cast-iron cookware6.21×Home & Garden
New Testament4.56×Politics & Society
Enterprise Rent-A-Car2.81×Cars & Mobility
Dollar Tree1.87×Shopping
Kate Upton8.52×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bible study (Christian) audience
TraitClusterScore
SpiritualityBALANCE1.74
MindfulnessBALANCE1.3
DIY MentalityTHRILL1.23
PatriotismCONSERVATISM1.19
Healthy LifestyleBALANCE1.17
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Bible study (Christian)
CountryShare
United States64.6%
Brazil8.3%
Canada2.2%

See Bible study (Christian) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Bible study (Christian) have in United States?

Bible study (Christian) has an estimated audience of 7,799,637 people in United States, concentrated in Texas and California.

What is the gender split and age of Bible study (Christian) fans?

70.5% of Bible study (Christian) fans are female, 29.5% are male, with an average age of 40.7 years.

Which brands do Bible study (Christian) fans like most?

Bible study (Christian) fans show strongest brand affinity for Drudge Report (13.21×), Dakota Johnson (13.66×), and Google Maps (3.48×) over the country average.

Where do Bible study (Christian) fans live in United States?

Bible study (Christian) fans in United States are most concentrated in Texas (reach 922,942), California (reach 703,166), and Florida (reach 579,176). These three regions account for the largest share of the active audience.

What other brands do Bible study (Christian) fans also like?

Beyond Bible study (Christian) itself, the audience over-indexes on Dakota Johnson (13.66×), Google Maps (3.48×), Indeed.com (3.04×), and Google News (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bible study (Christian). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.