A data profile of the people who buy, follow and care about Bible in United Kingdom — modelled from more than twelve digital signal sources. Bible has an estimated audience of 7,687,637 people in United Kingdom.
The average Bible fan in United Kingdom is 37.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Sporting Life (British newspaper), Nottingham Forest, The Sun Football, with strongest over-indexing on Sporting Life (British newspaper) (1.56× the country average).
Demographically, the Bible audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bible fan in United Kingdom is balanced, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Sporting Life (British newspaper).
The key figures that characterise the Bible profile in United Kingdom.
48.1% are female, 51.9% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 37.9 |
| Estimated audience size | 7,687,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Bible audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.2% |
| China | 7.7% |
| Brazil | 6.5% |
Where the Bible audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6M | 1.34× | |
| 02 | North West | ~1M | 1.24× | |
| 03 | Greater London | ~1M | 1.20× | |
| 04 | Northern Ireland | ~300K | 1.15× | |
| 05 | East of England | ~800K | 1.11× | |
| 06 | East Midlands | ~600K | 1.09× | |
| 07 | South East | ~1M | 1.04× | |
| 08 | South West | ~600K | 1.02× | |
| 09 | West Midlands | ~300K | 0.81× | |
| 10 | Wales | ~300K | 0.78× | |
| 11 | North East | ~200K | 0.77× | |
| 12 | Scotland | ~500K | 0.73× | |
| 13 | Yorkshire and the Humber | ~500K | 0.73× |
The strongest cross-interests of the Bible audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gary Neville | Sports | 1.92× | ||
| 02 | Roy Keane | Sports | 1.85× | ||
| 03 | Taskmaster | Movies & TV | 1.84× | ||
| 04 | Talksport | Sports | 1.83× | ||
| 05 | The Sun Football | Sports | 1.75× | ||
| 06 | Prayer | Politics & Society | 1.70× | ||
| 07 | Pep Guardiola | Sports | 1.68× | ||
| 08 | Jordan Henderson | Sports | 1.65× | ||
| 09 | Christian Church | Politics & Society | 1.62× | ||
| 10 | Nottingham Forest | Sports | 1.61× | ||
| 11 | Nazareth | Travel & Leisure | 1.61× | ||
| 12 | Monster Hunter | Games | 1.59× | ||
| 13 | Boxing ring | Sports | 1.58× | ||
| 14 | IGN | Movies & TV | 1.58× | ||
| 15 | Unibet | Games | 1.57× | ||
| 16 | Sporting Life (British newspaper) | Sports | 1.56× | ||
| 17 | Sporting News | Sports | 1.56× | ||
| 18 | Stoke City F.C. | Sports | 1.56× | ||
| 19 | Faith | Politics & Society | 1.52× | ||
| 20 | Justin Rose | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.03× | |
| Social Media Usage | JOY | 0.96× | |
| Extroversion | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.73× |
Bible has an estimated audience of 7,687,637 people in United Kingdom, concentrated in England and Greater London.
48.1% of Bible fans are female, 51.9% are male, with an average age of 37.9 years.
Bible fans show strongest brand affinity for Sporting Life (British newspaper) (1.56×), Nottingham Forest (1.61×), and The Sun Football (1.75×) over the country average.
Bible fans in United Kingdom are most concentrated in England (reach ~6M), Greater London (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Bible itself, the audience over-indexes on Nottingham Forest (1.61×), The Sun Football (1.75×), Talksport (1.83×), and Prayer (1.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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