A data profile of the people who buy, follow and care about Bible in Italy — modelled from more than twelve digital signal sources. Bible has an estimated audience of 4,171,309 people in Italy.
The average Bible fan in Italy is 38.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Ancient history, Benjamin Netanyahu, Prayer, with strongest over-indexing on Ancient history (1.57× the country average).
Demographically, the Bible audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bible fan in Italy is balanced, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Ancient history.
The key figures that characterise the Bible profile in Italy.
52.1% are female, 47.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.7 |
| Estimated audience size | 4,171,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Bible audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.2% |
| China | 7.7% |
| Brazil | 6.5% |
Where the Bible audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.34× | |
| 02 | Lazio | ~700K | 1.28× | |
| 03 | Veneto | ~400K | 1.25× | |
| 04 | Piedmont | ~400K | 1.19× | |
| 05 | Emilia-Romagna | ~400K | 1.16× | |
| 06 | Tuscany | ~300K | 1.13× | |
| 07 | Sicilia | ~400K | 1.08× | |
| 08 | Friuli-Venezia Giulia | ~80K | 1.04× | |
| 09 | Aosta Valley | ~10K | 1.01× | |
| 10 | Campania | ~500K | 0.98× | |
| 11 | Trentino-Alto Adige/Südtirol | ~80K | 0.97× | |
| 12 | Umbria | ~70K | 0.97× | |
| 13 | Molise | ~20K | 0.97× | |
| 14 | Puglia | ~300K | 0.96× | |
| 15 | Basilicata | ~40K | 0.95× | |
| 16 | Calabria | ~100K | 0.94× | |
| 17 | Sardinia | ~100K | 0.94× | |
| 18 | Marche | ~90K | 0.91× | |
| 19 | Abruzzo | ~80K | 0.91× | |
| 20 | Liguria | ~100K | 0.89× |
The strongest cross-interests of the Bible audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nazareth | Travel & Leisure | 2.77× | ||
| 02 | Prayer | Politics & Society | 2.60× | ||
| 03 | Medjugorje | Travel & Leisure | 2.38× | ||
| 04 | Prophet | Business & Career | 2.33× | ||
| 05 | New Testament | Politics & Society | 2.30× | ||
| 06 | Benjamin Netanyahu | Politics & Society | 2.24× | ||
| 07 | Jerusalem | Travel & Leisure | 1.97× | ||
| 08 | Holy Spirit | Politics & Society | 1.81× | ||
| 09 | Theology | Politics & Society | 1.81× | ||
| 10 | Church (building) | Politics & Society | 1.77× | ||
| 11 | Free will | Politics & Society | 1.72× | ||
| 12 | Easter | Politics & Society | 1.68× | ||
| 13 | Interpersonal attraction | Kids & Family | 1.64× | ||
| 14 | Saint | Politics & Society | 1.61× | ||
| 15 | Philosophy of mind | Health | 1.60× | ||
| 16 | Ancient history | Politics & Society | 1.57× | ||
| 17 | Polizia di Stato | Politics & Society | 1.55× | ||
| 18 | Cognitive science | Health | 1.53× | ||
| 19 | Giorgia Meloni | Politics & Society | 1.51× | ||
| 20 | Rai 1 | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.34× | |
| Tradition | CONSERVATISM | 1.22× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Bible has an estimated audience of 4,171,309 people in Italy, concentrated in Lombardy and Lazio.
52.1% of Bible fans are female, 47.9% are male, with an average age of 38.7 years.
Bible fans show strongest brand affinity for Ancient history (1.57×), Benjamin Netanyahu (2.24×), and Prayer (2.6×) over the country average.
Bible fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bible itself, the audience over-indexes on Benjamin Netanyahu (2.24×), Prayer (2.6×), Giorgia Meloni (1.51×), and Holy Spirit (1.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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